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Design Thinking - The best way to kill your brilliant idea

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Ever thought, Design Thinking would be the best way to get great ideas? It's probably not. But you get much more out of it: a solid understanding of your customer needs - with almost guaranteed success!

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Design Thinking - The best way to kill your brilliant idea

  1. 1. Design Thinking - The best way to kill your brilliant idea Dr. Christian Wiele
  2. 2. ©2016 gezeitenraum Everybody is seeking the ultimate Product or service 2
  3. 3. ©2016 gezeitenraum But most people fear uncertainty and take the safe route to innovation 3
  4. 4. This means … ©2016 gezeitenraum … you do what you always did and always wanted to do … you concentrate on what you know … you do what your manager told you … you never question the way you work … you plan, and plan, and plan … you are hip by definition 4
  5. 5. ©2016 gezeitenraum But then … … your competitor is doing the real cool stuff 5
  6. 6. ©2016 gezeitenraum And when the pain gets really heavy … … you turn to Design Thinking 6
  7. 7. Why? ©2016 gezeitenraum understand observe define point of view ideate prototype test implement 7 Because of its promise: 6 Steps + some Rules = great Results
  8. 8. ©2016 gezeitenraum Reality Check: Is Success really predictable? 8
  9. 9. Today’s focus ©2016 gezeitenraum ideate prototype test plan 9 implement ⚡︎
  10. 10. ©2016 gezeitenraum Experience: Many teams are frustrated after ideation {Only conventional or very wild ideas, but no great ones} 10
  11. 11. ©2016 gezeitenraum Technique cooking by recipe defined ingredients rules & algorithm-like can be learned predictable & repeatable time-bound 11 Art Designing a new dish depends on experience & diverse influences everything allowed skill needs to be developed not-predictable cannot be forced
  12. 12. Technique vs. Art ©2016 gezeitenraum ideate understand observe define point of view prototype test implement 12 Art Technique
  13. 13. ©2016 gezeitenraum Design Thinking delivers an aligned understanding of the Problem Space and the customers needs with almost guaranteed success! (Remember, this is what companies don’t focus on today!) 13
  14. 14. ©2016 gezeitenraum Ideation and implementation without this foundation is a complete waste! (This is what companies do today!) 14
  15. 15. ©2016 gezeitenraum Design Thinking delivers solid ideas that fit to the problem! (Typically no great ones, because this needs time!) 15
  16. 16. ©2016 gezeitenraum And Design Thinking is the best way to kill your brilliant ideas! (which are actually not so brilliant, because they don’t fit the customer needs) 16
  17. 17. Done ©2016 gezeitenraum 17 Thank you! Dr. Christian Wiele christian@gezeitenraum.com @christian_wiele @gezeitenraum

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