1. A2 Media Communication and Production
My Pitch
By Tom Dunne

2. Welcome
This is my Idea...

3. Defining first car culture locally!

4. Client research
The brief:
•You have been commissioned by the Northern Echo to produce a new
magazine or newspaper product. You product could be in any style or
genre, but it must be self financed through sales or advertising. You
must also produce your magazine for a specified audience segment
within the 16 to 25 age group.

5.  Who are my target audience?
 Age: 17-20
 Gender: Male
 Socio-economics: B-D
 Tribe: Boy Racers
 Occupation: students/ Apprentices

6. My target audience have a fairly light magazine
Two main brands specifically for „Boy Racers‟ are two
consumption, this could be a set back for me, but also it could be
competitor magazines, these are very well known in the
a opportunity because there is not enough good car magazines
scene
on the market. Especially ones that target young drivers.

7.  Audience Constraints
Constraints
Age: The 17-20 year old target audience is risky as the content
they want to see totally contrasts with the content mainly
any other target audience would want to see. I will have to
use Mature language but in a informal way, to satisfy all
audiences.
Gender: The Gender I am mainly focusing on the male
gender as my primary target audience but I am
aware that there are some women keen to modify
there car so I cant be too bias within my article.
Socio Economics: This helps me get an idea of the type of cars and
products I can include in my article and not be to
bias towards people who have more or less money.
Tribe: The tribe I am focusing on is Boy Racers. Boy racers
come with many negative perception from many
other types of people I will need to be aware of this
when writing my article, Maybe add more intelligent
language?
Educational status: Most of my readers will be students, but my target age
includes more than students for example young workers
or people on apprenticeships.

8.  “To the outside world modified cars are simply deemed „Boy
Racers‟, whether they are tuned or heavily styled”
This is a common Perception on boy racers, my journalists will need to be aware of these
perceptions and include more intelligent language within the stories.
 “ Car modifiers, set on having fun and not taking motoring, or
life, too seriously.”
 Boy racers are not all thugs or Chavs, there are a few that give people who modify there
car a bad name but the majority of the time, the cars are so precious to the owners after
spending so much time and money on them they could not think of anything worse than
flying around putting there cars at risk.

9.  The press complaints commission deals with the complaints
from the public about editorial content in magazines and
newspapers.
 Codes I need to be aware of:
 Discrimination
 I don't want to discriminate the different groups or tribes of people, race of people, religion or gender
that will be reading my magazine also I cant discriminate where my readers will be from.
 Privacy
 If I am interviewing a police officer or a council I will have to keep there identity and there image
private especially if it is something that might anger my target audience.

10.  My magazine Genre I have chosen is Motoring. Or more specifically
Car Modification.
 I have been Influenced by owning a car myself as a young driver and
I have been keen to modify. There are no competitor magazines on
the market that is specifically aimed at 17-20 year olds who are
keen to modify there cars on a student budget. So I have found it
hard to get good inspiration and helpful tips on how to get into the
world of modifying.

11.  My Genre research has helped me come up with various ideas and
contacts for when I come to put my magazine together for my final
product. I have gained various ideas from looking into other
magazines from shoot locations to layout and everything in
between. These Magazines are the two market leaders and are most
commonly read across my target audience.

12.  From Competitors I have learned that the motoring magazine genre
has a massive demand for advertisements in there magazine almost
¼ of the content in the magazine is taken up by advertising.
 I have also learned that in the magazines language choice is very
informal and it represents the not taking life too seriously
quote, there is lots of male humour within the magazine.
 Style layout and content are all very professional, The Content is in
depth and the journalists clearly know what they are talking about
when it comes to cars, The style of the magazines are all very unique
and they are all very stylish to look at, Layout are all very distinctive
they all seem to follow the same theme throughout.

13. My Magazine Competitors
My double page spreads (left)
could be improved substantially
to make it look as good as the
competitors (right).
1. The shots could be
improved by using
specialist lighting. The shot
on the right contain simple
photography and locations
the lighting really
emphasises the car.
2. The font used I think is
better in my article as it has
more relevance.
3. colour schemes in the
professional shoots
defiantly are m ore
appealing to the eye
especially compared to my
second article.
4. Layout, the professional
double page spreads use
the page much better than I
do especially in my second
spread.

14.  Audience Feedback, Mock ups
Mock up 1
Mock up 2
“The content is really
informative it gives good detail
on the car; it covers all areas
that you would expect to see in
a magazine of this genre it also
appeals to a reader of our age
as it is informal and contains
some elements of humour.”
“The language used is appropriate it is
informal this is the type of thing that the
readers want to see especially the genre
of people this magazine is aimed at. The
text could be improved if less informative
detail was used and maybe more humour
could be applied.”

15.  Budgeting
Final costing total: £5888.56
Total income from advertising: £10,350
Magazine sales at £1.00 per magazine: £3,000
This will give my magazine a total of £7,461 profit each month when
the magazine is issued.

16. First Car Rate Card
positions
Outside Back £1100
Inside Front £1000
Inside Back £1000
Options
Various alternatives for clients are offered as-well as direct
advertisements. For example
Sponsorships are available on our car/show features also
shop review section
Rates
Classified Column cm rate £15
Full Colour
Double Page Spread £1600
Full Page £900
Half Page £500
Quarter Page strip Solo Position £450
Quarter Page £350
Eighth Page £200
Column cm rate £18

17. The website and the
motto for the magazine
I have used a specific are printed at the top of
colour scheme on the the page, this makes the
front cover and contents magazine look that bit
page to match the more professional.
colour of the main
feature car, this
continues onto the
contents page.
Gaps in between each photo
The title is bold and red it stands
I think adds a more
out from the gold and black it
professional look and adds
livens up the page and makes it
more space to the page and
more
gets all of the cars in that I
am featuring.

18. Layout of the contents page is
designed to be easy to digest, the
large images on one side with the
Colour scheme mirrors the page numbers and then listed,
colour scheme used on the other page references and a
front cover, it adds a bonus section.
professional look to the
magazine.

19. This double page I decided to use the
spread is covering a top half of the page as
feature car i chose a image I think it
the layout because looks really well with
it makes the car the text below and
centre of attention, smaller detailed
the colour scheme images too.
is the same
throughout the
double page spread
which I thinks looks
professional.
In the final piece
there will be more
text and the text will
be a smaller font to
give a more
informative article to
the reader.

20. This is my second flat plan
This flat plan is more
informative so there is not The layout will be the same
much text and colour going but I will fit more examples
on, with the font in place of cars down the sides and
the page will look much the colour scheme will be
better. Also the font will be red and white.
slightly different it will be
from dafont.com
I will also include prices of the cars new and how much
they are at the moment this will really help the readers
when it comes to buying there cars.

21. What I want to achieve from this
product?
From this Product I want to help and advise people who are
thinking about getting into the world of motoring, or more
importantly for young people getting into modifying their
cars.
My USP is that there is no other magazines on the
market that specifically aim there products on
advising young drivers and especially the young
drivers of the modifying world.

22. Thank you for your time
any questions?