Ruposhi Bangla Hotel is the first renowned international five-star hotel in Bangladesh. With great pleasure, we are submitting the report on “SWOT Analysis of Ruposhi Bangla Hotel”. We have tried our best to follow the instructions from our teacher to complete this report within the allotted time.

1. SWOT Analysis of
Ruposhi Bangla Hotel
By Monjur Hasan Mahmud

2. Outline
Introduction
S.W.O.T Analysis
S.W.O.T Analysis Framework
Strengths
Weaknesses
Opportunities
Threats
Conclusion

3. Introduction
▪ Ruposhi Bangla Hotel Formerly Known as Dhaka Sheraton Hotel. The first renowned
international five-star hotel in Bangladesh.
 It’s Located in Minto Road, Ramna, surrounding with
renowned places like Ramna Park National Museum,
Dhaka Club Ltd. Etc.

4. S.W.O.T Analysis
A SWOT analysis is a structured planning method used
to evaluate the STRENGTHS, WEAKNESSES,
OPPORTUNITIES, ANDTHREATS involved in a
project or in a business venture

5. S.W.O.T Analysis Framework
▪The SWOT analysis comprises of the Organization’s internal strength and weakness and
external opportunities and threats.
▪SWOT analysis gives an organization an insight of what they can do in future and how they
can compete with their existing competitors.
▪This tool is very important to identify the current position of the organization relative to
others, who are playing in the same field and also used in the strategic analysis of the
organization.

6. Strengths
The strengths of the company are the most important building blocks required for growth to
take place. Hotel Ruposhi Bangla is a company that has much strength.
▪ Workers are highly trained and efficient.
▪ The best local and international cuisine in Dhaka
▪ Executive Lounge at Hazrat Shahjalal International Airport
Strengths

7. Strengths
Different food items, Diner with a classic music facility

8. Weaknesses
▪ The fault of an organization is the most important internal problems that might hamper the
growth rate to take place in a company.
▪ Though Ruposhi Bangla is a company that has many strengths but it also as well has some
weaknesses of its own.
1. Old style structure
2. Face traffic jam to reach the location
3. Expensive to use internet
4. Behave of reception staff is not cordial
5. Slow service
6. Lack of natural scenery
7. Political conflict
8. Hotel tax is not always available
9. They do not have casino

9. Weaknesses

10. Opportunities
An organization’s opportunities are positive external environmental factors. An organization
should explore all possible opportunities available to it. These opportunities are intended to
improve the organization. By making improvements, the organization should be able to
become more competitive in the market. The following are opportunities available to Hotel
Ruposhi Bangla in order for it to become more aggressive.
1. Guest Services
2. Bathroom Services
3. Bed Features
4. Room Features
5. Vintage Restaurants
6. Specialty Lounge
7. The Lobby Café
8. Atrium Lounge
9. In- room Dining
10. Recreation and Entertainment
11. Internet Service

11. Opportunities

12. Threats
▪ With the economic development of Hotel Ruposhi Bangla, Dhaka, the rapid rise of the
surrounding hotels, all other hotels have settled down in Bangladesh, while there are many
domestic and international hotel giants eyeing the fast growing market in Bangladesh.
1. Competition
2. Expansion of economic hotels
3. PoliticalTurbulence
4. Location
5. Traffic Jam in Dhaka city
6. Natural Disaster
7. Fire threat
8. Lack of brand image

13. Threats

14. Conclusion
▪ Usually a SWOT model helps managers to look internally as well as externally.
▪ The information derived from the analysis gives us direction to the strategy.
▪ We highlighted the key internal weaknesses in a business and we will implemental all the elements
to stay in this field.
▪ As well as this is very important to conduct the business in an organized and effective manner.

15. Thank You Everyone!