Describes the store location and site evaluation of Westside in a mall store and standalone store of Raipur, Chhattisgarh.

1. STORE LOCATION AND SITE EVALUATION
WESTSIDE, RAIPUR
TEAM RED:
1. SUPRIYA RAMCHANDRA 19BSP2954
2. SURUCHI JAIN 19BSP2970
3. TANYA BHATIA 19BSP3032
4. VAIBHAV BHUTIA 19BSP3118
5. VAIBHAV SHUKLA 19BSP3119
6. VAIBHAW JOSHI 19BSP3136
7. VAISHALI AGARWAL 19BSP3140
8. VANDIT NARULA 19BSP3151

2. ABOUT WESTSIDE
 Established in 1998 as part of the Tata Group with its Headquarters in Mumbai.
 Trent Ltd. operates Westside, one of India's largest and fastest growing chains of retail stores.
 The vision is to design & deliver 22 fashion brands that are authentic, trusted for trend, offer
exceptional value and sell it in an environment that offers an overall experience.
 The mission of Westside is to be most preferred and consistently profitable lifestyle retailer.
 The brand has 3 major categories namely: Men, Women and Kids which are then sub-divided
into various other categories.
 There’s no particular format of pricing done by Westside.
 Has a presence of almost 143 retail stores in 82 major Indian cities under the brand name
Westside.
 The brand uses Bulk Messaging as their major form for promotion and attracting their
customers to make the final purchase frequently.

3. PRODUCT OFFERINGS
 Women: Western, Indian Wear,
 Cosmetics, Sleep Wear, Fragrances, Body Butter Creams,
 Sanitizers (Currently introduced during Co-VID with various fragrances and flavors),
 Scented Lip Bams,
 Men: Formals, Semi-formals,
 Kids wear for both Boys and Girls
 Westside Home Décor, Interiors and Household items

4. DIFFERENT BRANDS OF WESTSIDE
 Accessories
 Ascot
 Bombay Paisley
 ETA
 Westside Home
 LOV
 Luna Blu
 Nuon: Man and Woman
 Sleep wear
 Soleplay
 Studio Fit
 Studio West
 Ulsa
 WES

5. PREFERRED LOCATION (MALL)
RAIPUR CHHATTISGARH
 Address: Magneto The Mall, NH6, Telibandha, Raipur.
 The store size is that of approximately 4000 square foot.
 The mall’s parking space is approx. 40,000-50,000 square foot.
 Working Timings: Monday to Saturday (11:00AM- 07:00PM)
 Located in the Entrance of the mall.
 Westside is a two floored store in the mall.
 Ground Floor: Kids and Women (Western).
 First Floor: Women (Indian), Men's and Home Décor.
 It was started in the year 2010.
 Different Competitors: AND, W, Global Desi, M&S

6. MAP VIEW

7. PICTURES FROM THE MALLAREA

8. MALL ENTERANCE

9. STORE FAÇADE

10. CONDITION OF THE MALL

11. GROUND FLOOR PLAN MAP

12. STORE ENTERANCE

13. POINT OF SALE AREA: GROUND FLOOR

14. POINT OF SALE AREA: FIRST FLOOR

15. DISPLAY AREA: KIDS SECTION

16. DISPLAY AREA: WOMEN WESTERN

17. DISPLAY AREA: WOMEN INDIAN

18. DISPLAY AREA: WOMENS FOOTWEAR

19. DISPLAY AREA: COSMETICS

20. DISPLAY AREA: MENS WEAR

21. DISPLAY AREA: WESTSIDE HOME

22. TYPES OF FIXTURES: WALL MOUNTED

23. TYPES OF FIXTURES: FLOOR STANDING

24. MERCHANDISING DISPLAY TECHNIQUES: HANGING

25. MERCHANDISING DISPLAY TECHNIQUES:
SHOWCASING

26. MERCHANDISING DISPLAY TECHNIQUES: STACKED

27. MERCHANDISE TECHNIQUES: COLOUR
ORGANIZATION

28. MERCHANDISE TECHNIQUES: VERTICAL
MERCHANDISING

29. DIRECTION SIGNAGE

30. CATEGORY SIGNAGE

31. LIFESTLYE SIGNAGE

32. PREFERRED LOCATION (STANDALONE STORE)
RAIPUR CHHATTISGARH
o Address: 2 Commercial Building, Main Rd, Pandri, Raipur.
o Located in the main road of Pandri.
o Westside is a three floored store in the mall.
o The standalone’s parking space is 6000 square feet.
o Ground Floor: Kids and Women (Western).
o First Floor: Women (Indian), Sleep Wear and Lounge Wear.
o Second Floor: Men's Wear and Home Décor.
o It was started in the year 2018.
o The store size is that of 5000* 3 Floors.
o The store is owned and managed by Mr. Ajay Marwah
o Direct Competitors: Shri Shivam, Pandri.

33. MAP VIEW

34. PICTURES FROM THE STANDALONE STORE

35. STORE FACADE

36. STORE ENTERANCE

37. POINT OF SALE – GROUND FLOOR

38. POINT OF SALE – FIRST FLOOR

39. POINT OF SALE – SECOND FLOOR

40. DISPLAY AREA: KIDS SECTION

41. DISPLAY AREA: WOMEN WESTERN

42. DISPLAY AREA: WOMENS INDIAN

43. DISPLAY AREA: MEN’S WEAR

44. DISPLAY AREA: WESTSIDE HOME

45. MERCHANDISE DISPLAY TECHNIQUES : HANGING

46. MERCHANDISE DISPLAY TECHNIQUES : SHOWCASING

47. MERCHANDISE DISPLAY TECHNIQUES : STACKED

48. MERCHANDISING PRESENTATION TECHNIQUES:
COLOUR ORGANIZATION

49. MERCHANDISING PRESENTATION TECHNIQUES:
VERTICAL MERCHANDISING

50. DIRECTION SIGNAGES

51. PLANOGRAMS

52. CUSTOMER BUYING

53. THANK YOU !