Facebook launched its News Feed feature in September 2006, which automatically shared users' activities to their friends' pages. This was initially controversial as users felt it shared too much private information. Mark Zuckerberg apologized and quickly added improved privacy settings. While initially facing backlash, News Feed became a defining feature for Facebook and helped establish it as a major social network.

1. PROJECT MANAGEMENT
PRESENTATION
ON
FACEBOOK NEWS
FEED

2. ABOUT FACEBOOK
 Facebook is a social networking service launched
in February 2004
 As of September 2012, Facebook has over one
billion active users
 In April 2010 an estimated 41.6% (129.5 million) of
the U.S. population had a Facebook account
 Facebook generates an annual revenue of $1.5
billion

3. BACKGROUND
 Facebook was a young company at that time
 Had not been launched to public
 Running in many universities and schools
 Success of the photo application
 Search for new idea

4. FACEBOOK POSITION BEFORE LAUNCH OF
NEWS FEED
 $800 million selling offer for such a young company
as facebook
 Offer expected to rise upto $1 billion
 Open registration for public
 Internal pressure for selling the company
 Failure of news feed would shatter the company

5. NEWSFEED –LAUNCH AND INITIAL
REACTION
 Announced on September 6, 2006
 Appears on every user's homepage and highlights
information - each item named “story”
 Apparently Facebook’s users hated news feed
 Too easy for other people to track activities
 “Students Against Facebook News Feed” anti-news
feed group
 Primary objection: shared too much information

6. IMMEDIATE COMPANY’S RESPONSE
 Mark Zuckerberg issued an apology for the site's
failure to include appropriate customizable privacy
features within a few days
 Open issue discussion-Free Flow of Information on
the Internet
 Launched new privacy settings on Sept. 8
 Never considered turning news feed off

7. PARAMETERS THAT DETERMINED PROJECT
SUCCESS
 The contribution of the innovators who envisioned
the News Feed and the programmers who developed
the evolutionary change in the facebook
 Contribution of CEO and the executive managers
 Internal criticism
 Faced the criticism but understood the irony of the
situation
 Immediate change in privacy settings

8. STEPS THAT COULD HAVE BEEN INITIALLY
TAKEN…
 Not sufficient consideration given in advance as to
how this feature would impact user’s sense of privacy
 Should have taken initial feedback for the idea
 Privacy settings before launch
 Brief introduction in advance- as in graph search

9. CONTRIBUTIONS TO THE COMPANY
 Guideline for the young CEO
 Built confidence in the company-rejected the $1
billion deal
 Privacy recognized as major factor by the company
 Modified news feed still a part of facebook.com

10. CONCLUSIONS
 “News Feed truly launched a revolution that
requires us to stand back to appreciate”
- Ben Parr, developer of the
Students Against News Feed page
 Set pathway for future
 Facebook is one of the biggest social networks –
implemented innovation in best way