One page executive style project/program status report. The template, is purposefully one page with specific key elements. It's meant to force the writer to provide activities, analysis around lessons learned and provide traffic lights on key program elements.
This project charter guide covers everything you need to know about the project charter. It is based on the free template you can download here: http://project-charter-template.casual.pm/
One page executive style project/program status report. The template, is purposefully one page with specific key elements. It's meant to force the writer to provide activities, analysis around lessons learned and provide traffic lights on key program elements.
This project charter guide covers everything you need to know about the project charter. It is based on the free template you can download here: http://project-charter-template.casual.pm/
PMO of the Year Award 2011 eBook, profiling Dell's HCLS, and the PMOs of all three finalists (34 pages). Presented by PM Solutions and PMO CoP, the award salutes a Project Management Office that has demonstrated excellence and innovation in developing and maturing an organizational structure to support the effective management of projects.
Best PMO in Europe 2019 - Triglav Group | FuturePMO 2019Wellingtone
Triglav Group won Best PMO in Europe 2019 in the PMO Global Awards (PMOGA). In this presentation, you can learn more about their journey to winning this prestigious award.
Wellingtone and FuturePMO is the UK Partner for the PMO Global Alliance. The PMO Global Awards take place at FuturePMO on an annual basis. www.FuturePMO.com
UMBC Information Systems Project Management Group Project Presentation. "Playground Development Project for University of Maryland, Baltimore County Day Care" by The Orange Zone Construction Company.
Niels Daniel Nelson -
Concept to Customer Solution Delivery Excellence
Business and Digital Dominance - Strategy, Transformation, and Innovation Leader
Six Sigma DMADV DMAIC - Project CharterDavid Nichols
In this Slide Share we will examine the Project Charter. The Project Charter is the first step in the DMADV and DMAIC processes. The Project Charter will start the project or will kill it. Without this document properly executed, the project will be limited.
Are executives looking to you as a PMO leader to drive business value? Learn the keys to delivering real business value through your project management office and how to become a PMO hero in your organization.
Project management issues and their solutionOrangescrum
Common project Management problems can be fixed with online project management software easily. Identifying project management issues and their solution is the most important thing.
TLS Continuum How to Guide: Project Manifesto - the Project CharterDaniel Bloom
The project charter serves as your project roadmap. This show to guide explains what should be included in every project roadmap that you construct. Is a vital part of every project effort
Our colleague Sorin has put together this InCrys Project Management approach overview. Discover a more in-depth presentation regarding Project Management. The Agile perspective is vital for a software or IT Project to be successful.
Getting the Maximum ROI From Your ERP Project and BeyondJeff Carr
Ultra presents the many ways a maximum Return on Investment (ROI) can be realized from your ERP project, and the exact points your company should focus on in order to get that high level of return.
This presentation will review:
- An effective Business Case for Change to ensure your ERP investment is well-defined, budgeted, and expectations are clear.
- The main areas of where you can realize ROI: Inventory management, supply chain management, product development, and many more.
- What investments should you make in people, processes and both IT and plant-level technology.
- Know the correct project team structure: Executive, PMO, Core/Functional, SMEs, and Technology.
Need to present lean project tools and techniques, SlideTeam offers you the lean project management PowerPoint Presentation. You can easily impart your business information with help of this lean practices PowerPoint slides. This lean thinking presentation templates contain slides on project planning process, dimensions of business planning, elements of project lifecycle, business objective, business scope, program phases, critical path, activity planner, week scheduler, yearly scheduler, tasks status dashboard, work breakdown structure, planning stages, work process, team management, planning and timeline, concept development, activity network, risk identification, progress against baseline schedule, alternatives evaluation and budgeting. With this lean manufacturing PowerPoint template, you can showcase various topics like six sigma, startup business, waste management, enterprise planning, improvement process, risk assessment, value stream mapping, and construction planning and change management. You can save time and enhance your Presentation skills by using our lean project management PowerPoint Presentation. Our Lean Project Management Powerpoint Presentation Slide will further your efforts. Their effect will draw in a bigger applause. https://bit.ly/3kHE1iq
Lean Six sigma Black Belt Training Part 6Lean Insight
Lean-insight.com is providing lean six sigma training for both black belt and green belts.
For Bangalore training centre you can visit: http://lean-insight.com/six-sigma-training-bangalore/
PMO of the Year Award 2011 eBook, profiling Dell's HCLS, and the PMOs of all three finalists (34 pages). Presented by PM Solutions and PMO CoP, the award salutes a Project Management Office that has demonstrated excellence and innovation in developing and maturing an organizational structure to support the effective management of projects.
Best PMO in Europe 2019 - Triglav Group | FuturePMO 2019Wellingtone
Triglav Group won Best PMO in Europe 2019 in the PMO Global Awards (PMOGA). In this presentation, you can learn more about their journey to winning this prestigious award.
Wellingtone and FuturePMO is the UK Partner for the PMO Global Alliance. The PMO Global Awards take place at FuturePMO on an annual basis. www.FuturePMO.com
UMBC Information Systems Project Management Group Project Presentation. "Playground Development Project for University of Maryland, Baltimore County Day Care" by The Orange Zone Construction Company.
Niels Daniel Nelson -
Concept to Customer Solution Delivery Excellence
Business and Digital Dominance - Strategy, Transformation, and Innovation Leader
Six Sigma DMADV DMAIC - Project CharterDavid Nichols
In this Slide Share we will examine the Project Charter. The Project Charter is the first step in the DMADV and DMAIC processes. The Project Charter will start the project or will kill it. Without this document properly executed, the project will be limited.
Are executives looking to you as a PMO leader to drive business value? Learn the keys to delivering real business value through your project management office and how to become a PMO hero in your organization.
Project management issues and their solutionOrangescrum
Common project Management problems can be fixed with online project management software easily. Identifying project management issues and their solution is the most important thing.
TLS Continuum How to Guide: Project Manifesto - the Project CharterDaniel Bloom
The project charter serves as your project roadmap. This show to guide explains what should be included in every project roadmap that you construct. Is a vital part of every project effort
Our colleague Sorin has put together this InCrys Project Management approach overview. Discover a more in-depth presentation regarding Project Management. The Agile perspective is vital for a software or IT Project to be successful.
Getting the Maximum ROI From Your ERP Project and BeyondJeff Carr
Ultra presents the many ways a maximum Return on Investment (ROI) can be realized from your ERP project, and the exact points your company should focus on in order to get that high level of return.
This presentation will review:
- An effective Business Case for Change to ensure your ERP investment is well-defined, budgeted, and expectations are clear.
- The main areas of where you can realize ROI: Inventory management, supply chain management, product development, and many more.
- What investments should you make in people, processes and both IT and plant-level technology.
- Know the correct project team structure: Executive, PMO, Core/Functional, SMEs, and Technology.
Need to present lean project tools and techniques, SlideTeam offers you the lean project management PowerPoint Presentation. You can easily impart your business information with help of this lean practices PowerPoint slides. This lean thinking presentation templates contain slides on project planning process, dimensions of business planning, elements of project lifecycle, business objective, business scope, program phases, critical path, activity planner, week scheduler, yearly scheduler, tasks status dashboard, work breakdown structure, planning stages, work process, team management, planning and timeline, concept development, activity network, risk identification, progress against baseline schedule, alternatives evaluation and budgeting. With this lean manufacturing PowerPoint template, you can showcase various topics like six sigma, startup business, waste management, enterprise planning, improvement process, risk assessment, value stream mapping, and construction planning and change management. You can save time and enhance your Presentation skills by using our lean project management PowerPoint Presentation. Our Lean Project Management Powerpoint Presentation Slide will further your efforts. Their effect will draw in a bigger applause. https://bit.ly/3kHE1iq
Lean Six sigma Black Belt Training Part 6Lean Insight
Lean-insight.com is providing lean six sigma training for both black belt and green belts.
For Bangalore training centre you can visit: http://lean-insight.com/six-sigma-training-bangalore/
Need to present lean project tools and techniques through a presentation? Not to worry! Download SlideTeam’s best lean project management PowerPoint presentation template. You can easily impart your business information with help of our lean practices PowerPoint slides. Download now: https://www.slideteam.net/lean-project-management-powerpoint-presentation-slide.html
Brief introduction to project management and project management toolsNathan Petralia
A brief introduction to project management, methodologies (waterfall, hybrid, agile, kanban, dedicated resources), project management tools, how to achieve success in 5 steps.
=== Drop me a note on LinkedIn if you want the PPT version ===
Need to present lean project tools and techniques, SlideTeam offers you the lean project management PowerPoint Presentation. You can easily impart your business information with help of this lean practices PowerPoint slides. This lean thinking presentation templates contain slides on project planning process, dimensions of business planning, elements of project lifecycle, business objective, business scope, program phases, critical path, activity planner, week scheduler, yearly scheduler, tasks status dashboard, work breakdown structure, planning stages, work process, team management, planning and timeline, concept development, activity network, risk identification, progress against baseline schedule, alternatives evaluation and budgeting. With this lean manufacturing PowerPoint template, you can showcase various topics like six sigma, startup business, waste management, enterprise planning, improvement process, risk assessment, value stream mapping, and construction planning and change management. You can save time and enhance your Presentation skills by using our lean project management PowerPoint Presentation. Our Lean Project Management Powerpoint Presentation Slide will further your efforts. Their effect will draw in a bigger applause.
This course is a detailed course about Primavera Project Management.
The course contains so many details about the software and its relation to the project management science.
the material consists of 7 sessions.
this material is a primer effort and might be updated then uploaded.
I hope it will be beneficial to the persons who cares about project management.
DISCUSSION POINTS:
1. UNDERSTANDING PROJECT BASICS
2. IMPORTANCE OF PROJECT MANAGEMENT
3. PROJECT MANAGEMENT KNOWLEDGE AREAS
4. PROJECT CONSTRAINTS
5. MAJOR CHALLENGES AND THE WAY FORWARD
Free Webinar on "Major Project Management Challenges and the Way Forward"
https://www.facebook.com/events/1240889433429450
Here is the Part 4 of six sigma training course. Skillogic is providing training for both six sigma black and green belt courses along with certification.
Skillogic classroom training available in Bangalore, Chennai and Hyderabad. For mode details visit website.
20210113 Lean In Government Harrisburg Conf Agile Governance at Scale Craeg S...Craeg Strong
Traditional duties of IT governance and oversight include auditing timely completion of milestones and phase gates and tracking progress versus spend. They place heavy emphasis on correctness and completeness of documentation, managing risks and tracking metrics such as earned value and escaped defect counts. With the adoption of agile methods comes the need to adjust governance and oversight accordingly. But what does agile governance look like? How does it differ from traditional governance? Given the lack of detailed plans up-front, the reduced emphasis on documentation, and the eschewing of traditional metrics such as earned value, one might assume that governance and oversight is more challenging in the agile space. Looking at governance and oversight through a traditional lens reveals relatively few effective tools and the necessity of relying upon vaguely defined metrics such as “story points.” However, we will show that, in fact, agile methods offer governance and oversight a wealth of new tools and capabilities, enabling a more proactive and collaborative approach—which could ultimately lead to improved outcomes.
The Certified Business Analysis Professional (CBAP) designation is a professional certification and registered trademark from International Institute of Business Analysis (IIBA) granted to individuals with extensive business analysis experience.
Architecting to Create or Mitigate a DisruptionSriram Sabesan
To be sustainable and to leverage new discoveries, inventions or solution, enterprises either inject a disruption into their market or respond as rapidly as they can. This is a reflection of our model to help the CxOs and Enterprise Architects to create or mitigate impact from disruptive movements
Learn about how project management works in advertising.
An updated and narratated version of this presentation is now on SkillShare. Use this code http://skl.sh/2szHyFN to get access free for a month.
Highly experienced and skilled BUSINESS ARCHITECT/ANALYST of 14 years with a proven track record for delivery in major financial and legal institutions, healthcare regulation, and contact centre environments. Extensive full project lifecycle experience, including waterfall and Agile methods.
Experienced in managing, training, and mentoring Business Analysts of all levels in the latest industry-leading techniques. Hugely passionate about raising the profile of business analysis, increasing competency of practitioners and demonstrating how it enables faster and higher quality project outcomes to the customer.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
9. Why Process? Why Project Management?
Without defined processes that are
project managed:
− misaligned expectations and actions
(gaps & redundancies)
− teams work in an ad hoc manner &
struggle to cooperate
− course-corrections & inefficiency
− low satisfaction & performance
This is not a sustainable
collaboration or business model
With defined processes that are
project managed:
− Stakeholders’ expectations & actions
in sync & aligned
− collaborate predictably, efficiently &
effectively
− course-setting & efficiency
− create win / win situations
This is a scalable model that
improves over time.
vs
Welcome to Automotive Communications Council (ACC) webinar: Project Management for Marketers. Hosted by ACC Member and Board Chair, Tamra Ayers from Performance Technician magazine. University of the Aftermarket offers 0.1 CEU. This webinar is being recorded and will be available on the ACC website. Visit acc-online.org.
Today’s speakers are Jeff Thaler and Bill Hewson. Jeff is a Consultant in Project Management, Service Delivery Process and Operations, for B2B and B2C companies of various sizes. He has over 15 years of experience leading Project Management Departments and Digital Marketing groups in a number of fields, including financial, pharmaceutical, and automotive industries (with clients such as Hyundai). Bill, principal operator of Hewson Group, is a Marketing Strategist and agency leader with 20+ years in digital and interactive marketing. Bill’s clients have included some of the world’s leading brands, such as Philips and General Motors. Hewson Group is a digital marketing solutions company, focused on developing big business expertise solutions for small and medium-sized businesses.
This image (“comic strip”) demonstrates the various misconceptions that can occur within the group of people involved in a project – including your customer.
In this webinar we intend to cover: 1.) What is Project Management, 2.) Project Management Planning & Process, 3.) Elements of Project Management (i.e. Tools and different areas of Focus). Lastly, we will walk through a Real World project example and address any remaining questions you may have.
What we want you to take away is: 1.) How Project Management is defined, 2.) Why it is important to success, 3.) How to get better results, and 4.) Tools and methods you can begin to use immediately.
It’s tough to tell what the future holds. Project Management can give you an edge in shaping outcomes.
“What is Project Management?” First, a project is a temporary endeavor that has a defined timeline, scope, and resources. Project Management is the application of knowledge, tools, and techniques to meet project requirements.
Without defined processes that are project managed, a number of things can happen, including: misaligned expectations & actions, team struggle to be on the same page, constant course-correction (& inefficiency). With defined processes that are project managed: people’s expectations are aligned, efficient and effective collaboration occurs, and goals are achieved. This model can even improve over time.
Project Management is a mature discipline that can offer a rigid structure to the ad hoc nature of Marketing.
Know what kind of project is in front of you. Is your project small and simple? Is it large and complex?
Success is a moving target – a continuous “dance” of cost, speed, and scope. Have you ever had a client who wanted a large scope done quickly and at low cost? Project management offers tools to manage this triple constraint.
Marketing is complex by nature. There are many components including traditional (print) & digital advertising, social media, public relations, email marketing, etc. It can involve many stakeholders and various platforms.
It can be expressed with complexity….
And it can be expressed with simplicity. Here we express marketing/project in a six phase approach: Initiate, Discover/Define, Design, Develop & Quality Assurance (QA), Deploy, and Diagnose (measure and analyze).
This six standard phase approach provides framework (& flexibility), drives alignment, establishes governance, and a clear exit/success criteria. Each phase in this process has its own outcome (which enables movement to the next phase). In “Initiate”, for example, the outcome is agreed-upon project requirements; the “Discover” phase yields a roadmap/blueprint, and so on.
You probably have heard the prudent advice: “Measure twice, cut once.” This also applies to Project Management – upfront planning is the first step to success.
Upfront planning ensures project alignment to company objectives, reduces amount of surprise to stakeholders, identifies necessary resources upfront, improves the likelihood of meeting strategic objectives, creates transparency (important to management), and allows identification of steps and issues that need improvement.
Using a standardized process for your project planning and execution (with clear “exit” and “success” criteria) can go a long way to ensuring a project’s success.
This slide has a lot of great information on developing a project’s strategic foundation. You can think of this project foundation as being four “pillars” – around which we suggest resources to support each pillar. These four pillars to a creating a project strategy/plan are: audit (knowing what to listen for and capture); interrogate (asking the right questions of the right people/data), concept (considering different use/user scenarios), and consensus (creating alignment for the project).
Using both process and tools for continuity helps keep the team/project on track and ensure project success.
You can think of any project broken down by focusing on these five areas of management: schedule, budget, engagement (stakeholder management), risk/quality, and process/change management (i.e. manage the project process, including standardized steps to take when a change to scope, etc. occurs during a project). Focusing on these areas of management is an efficient way to break down projects of any size and (your success in doing so) directly affects the quality (profit) and risk (cost) of a project.
Here we begin to discuss tools / methods for each area of focus. You can see the area(s) of focus that are relevant to the tool are highlighted in the upper right-hand corner of the slide. The six standard phases can be used to manage process / change management.
There are many tools that can be used for process and schedule management. Here is an example of a Gantt Chart [which shows each phase of the project with dates and requirements (i.e. predecessors)]. Additional options include Microsoft Project and SmartSheet (very user friendly). See capterra.com or tinyurl.com/12ogjfu for many others.
Here is process and schedule management – even more simplified. A preferred tool for this simplified approach is an Agile (or Kanban Board), which, depicted here, shows color-coded tasks per type of activity (or person), in various categories: To Do, In-Progress and Done. Other options for this simplified approach are JIRA and Trello.
A status report is a great tool for both Process and Engagement (stakeholder) management. It lists each project task, status (1-3, 3 being “needs attention”), key dates and owner.
A status report can be further broken down – specifically the “status” column – to show the status of Timing, Budget, and Output.
Budget can be expressed in a variety of ways. For example, it can be expressed as a Total Fee/ cost.
Or broken down into hours and cost per hour.
Further yet, budget can be expressed as rate, hours, and cost per resource. This tool applies to budget and engagement management.
Here is an example of budget expressed per phase. This can be an effective tool for engagement management, as it gives management a full view of the budget – per resource, throughout each phase of the project.
Another tool for engagement management is the “RACI” (ra-s-ee) chart – which shows the party (person / people) Responsible for the task, the party Accountable for the task, the party that is Consulted about the task, and the party that is Informed about the task.
Here is a RACI chart. You can see it defines the party / person(s) responsible, accountable, consulted and informed per phase of the project.
Risk / Quality management can be managed by a Risk Matrix. A Risk Matrix shows the Category (timing pressure, 3rd party reliance, budget constraints, etc.), with comments and mitigation approach and risk rank (1-3).
By focusing on each core area of management, using the tools we have discussed, you can effectively manage a project in a way that will help increase quality (profit) and reduce risk (cost), ensuring project success.
Now that we have explained what Project Management is, discussed Planning & Process, and helpful Tools, we will walk through a real-world example.
We will use the example of enabling a new email program / email campaign.
Your marketing program may be complex. Nonetheless, the six standard phase approach can be used for each tactic.
Here is situation. A new product is being launched; Marketing wants to reach existing customers (create awareness, drive use, generate feedback, promote premium upgrades). Given the goals and the audience, email has determined to be the lead communications channel. You have been named the Project Manager. Go!
Using the six phased-approach, consider the tasks involved in the “Initiate” phase: Who are the stakeholders? Who are the customers and their needs?...Goal setting & metrics, and assets needed. The outcome of this phase will be approved requirements and parameters.
The next phase in planning is “Discover/Define”. In this phase, you want to define the project in detail, including: stakeholder Q&A (who wants what?), asset evaluation, customer target, user experience design, budget planning and executive sell-in. The outcome is an approved plan and budget.
The next phase is “Design” the project. This includes content strategy, calendar, data sourcing, email design, personalization rules development, message and segment testing methodology. The outcome is approved deliverables.
This next phase in Execution is “Develop” – which includes tech system setup, customer data integration, content & creative execution, template integration, messaging schedule, and quality testing. The outcome is approval for launch.
The final phase in execution is “Deploy.” In this phase a project manager: initiates workflow, alerts stakeholders, and monitors for issues. The outcome of the “Deploy” phase is the program is in market.
As you may know, as a savvy marketer, the project is not complete with deployment. The next phase is very important: “Diagnose” (measure & analyze). In this phase, the project manager can: track results, analyze opportunities to improve, report to stakeholders, and implement improvements. The outcome is program evaluation. This evaluation can then be used as a resource in the Initiate phase of the next email campaign!
What we hope you took away from this discussion is: how project management is defined, why project management is important and helpful for doing your work, how to get better results in your projects, and tools and methods you can start applying immediately in your day to day.
We welcome you to ask any questions you may have. For your reference, we show on this slide, the 5 core areas of focus and the 6-phase process of project management.
Thank you for your attendance, questions, and interest in the webinar: Project Management for Marketers! We hope you enjoyed and found it helpful for approaching your next project. Please feel free to reach out to Bill and Jeff directly at anytime. Any questions that have not yet been answered, due to time constraint, will be shared with our speakers and made available to you. Be sure to look out for the follow-up email after this webinar for further information, including how to obtain CEU credit. Thank you and have a great day!