Asghar Zaidi is working on a project for Marico to validate outlets and do a competitive analysis for Saffola products like muesli and oats in Mumbai-II region. The project aims to build Marico's food category brand and look for shelf space opportunities. Zaidi met with the Regional Sales Manager and was given a database of uncovered outlets purchased by Marico, and assigned Vijay Bahadur Singh as the project mentor. The performance will be measured based on 4 tasks - verifying the outlet database, convincing uncovered outlets to stock oats, finding new outlets, and training direct sales representatives. Zaidi has been working with 7 distributors in the Mumbai-II region and is attach

1. Quarterly Report
Description
Name-Asghar Zaidi
Roll N0.- 111
Class-PGB
Project Company : Marico
Project Guide- Mr.Vijay Bahadur Singh
Guide’s Designation-Sales Promoter
Mobile No. -09619195056
Guide’s Email-id – vsingh@maricoworld.net
Project Description: Part of Brand building for Saffola in Functional Food
Our Job: Validate the outlets for Marico Food Category like Saffola Muesli,
Oats and Masala Oats, Do a competitive analysis of the same in comparison to
Quaker and Kellogg or any other brand present in the breakfast space. Look Out
for Shelf Space and intimate the marketing department and Sales team about the
opportunities.

2. Report
Meeting with MR. Shiladitya, Regional Sales Manager at Andheri head-office,
Marico India Ltd. He gave us a project on business development of products
especially Oats in a food category. He gave us a database of uncovered outlets
which company bought from A.C. Nelson for Rs25 lacks. Then he appointed
Mr Vijay Bahadur Singh, Sales promoter as our project mentor.
We Are given four tasks on the basis of which our performance will be
measured.
1) To cross verify the A.C. Nelson Database of outlets with the Company
database of outlets to find out the marico codes of outltets which are
already covered by company.
2) To find out the outlets which are given in the A.C. Nelson list and
convince the owner to make oats available in their shop.
3) To find out the outlets which are not given in the A.C. Nelson list and
convince the owner to make oats available in their shop.
4) Direct sales representative Training.
I have been working for Mumbai-II region, in which company has fourteen
(14) distributors out of which I m working with seven (7) distributors.
Name Areas
Pooja distributor Kalyan
Raj trade Link Shahad
Shreeji Ambernath
Link Corporation Ghatkhopar
Evershine Khopar kharaine
Shaha agency Karjat
Bharat sales Thane

3. I am attaching the excel- sheets of outlets on which i have worked till now.
Even I am attaching the ppt which I use for DSRs’ Education or Training.
.