1. Victoria Thomas
2420 Queensberry Road
Pasadena, CA 91104
Beauty Copywriter with Branding / PR Intelligence
victoria@hyperfire.com
(626) 486-2181 land
(323) 828-7217 mobile
• Strategic, conceptual and implementation expertise
across all platforms of brand voicing
• Ability to synthesize campaign concepts
congruent with brand concept and marketing goals
• Prolific mentor and coach
to junior marketing professionals
2. RELEVANT PROFESSIONAL EXPERIENCE
Dermalogica October, 2000—January, 2016
World’s leading professional skin care brand for 30 years.
Freelance Copywriter and Brand Strategist
• Provide key original brand content for integrated use in social media
• Strategize with philanthropic arm of company, www.joinFITE.com
• Generate content-marketing around philanthropic initiatives
• Write all press releases for trade and consumer media, regarding
every new product launch, new company hires, corporate events
• Write all press kit contents, including Executive Bios
• Collaborate with public relations team regarding events and
promotions
• Ghostwrite Huffington Post columns for Founder, Jane Wurwand
• Ghostwrite responses for Founder’s Q+A interviews with media
For more than a decade, my mastery of Dermalogica’s unique brand voice
has been essential to the success of several key Dermalogica product
launches, including the brand’s bestsellers, Daily Microfoliant™ and Power
Rich™
REVLON / CND
Creative Nail Design January, 2002 –Present
Freelance Copywriter
World leader in professional nail care products, including the development of the
original acrylic nail technologies. Today, CND offers the industry’s most
comprehensive collections of salon nail enhancement systems to date.
• Write branding copy for LOOKBOOK, the brand’s deluxe online “style
bible” created in tandem with Mercedes-Benz NY Fashion Week
• Write sales presentations and scripts for founder, as part of trade show
3. appearances
• Collaborate with public relations agency regarding events and promotions
By innovating technological breakthroughs such as the game-changing
Shellac® product category, as well as the brand’s high-profile association with
top runway fashion designer collections in NY, London and Milan 2x each
year, CND continues to claim new ground as the nail industry leader.
Beautician List
Freelance Copywriter November, 2015 –Present
New site developed to connect consumers with beauty professionals, and to
provide trend news and relevant expertise to both readership groups.
• Create online content for new educational beauty site. Generate original
ideas for blogs to be read by both professional nail techs and consumers.
Provide copy points for adaptation and integration into FB posts, Twitter
and Instagram messaging.
www.beauticianlist.com
Giovanni Cosmetics January, 2011—Present
Freelance Copywriter
Boutique-branded shampoos, conditioners, hair masques, serums and hair
styling product collections
• Write packaging and retail display copy for 2chic® line, Ultra-Moist, Ultra-
Volume, Ultra-Sleek, Chilies and other private label collections within the
primary brand
This small-family business continues to grow its niche status, with private label
releases to Trader Joe’s, Spanish-language markets, and other new branding
extensions
www.giovannicosmetics.com
ESSIO Aromatherapy
Freelance Copywriter July, 2012 – Present
All-organic blends of essential oils, formulated for use in the shower via a
4. patented diffuser design.
• Write copy for website and blogs
www.essioshower.com
BESAME Cosmetics December, 2015 -- Present
Freelance Copywriter
Innovative, uniquely stylish color cosmetics brand, creating contemporary
glamour from retro-inspired roots.
• Write copy for website and blogs
www.besamecosmetics.com
Chrislie Formulations
Freelance Copywriter November, 2014 -- Present
Mass-market manufacturer of trendy, affordable color cosmetics, bath and body
products, fragrances, false eyelashes, novelty hair pigments and personal beauty
appliances.
• Write copy for packaging, website and blogs
www.chrislieformulations.com
eSALON
Freelance Copywriter October, 2014
Customized at-home hair coloring system, offering consumers literally thousands
of highly personalized hair-color choices and salon quality results via online
selection.
• Write blogs and other brand marketing content
5. www.esalon.com
HUM Nutrition
Freelance Copywriter October, 2014
Nutritional supplements formulated to enhance beauty, marketed online and in
Sephora in order to enhance skin, hair, nails and silhouette from the inside, out.
• Write packaging content and other branded copy
www.humnutrition.com
FASHION FREELANCE COPYWRITING includes catalog work for :
• Urban Zen / Donna Karan
• Anna Sui
• Betsey Johnson
• Patricia Field
WRITING FOR PUBLICATIONS
Currently the West Coast Editor of Cosmetic Executive Women / CEW, Beauty
Insider, and USA Editor of ESTETICA magazine, the beauty industry’s leading
trade publication.
My writing has also been published in Cosmopolitan, Vanity Fair, Elle,
Esquire, Allure, Jane, Nylon, Rolling Stone, Marie Claire, Glamour, GQ,
Maxim and beauty trade magazines including Launchpad, Skin Inc., Les
Nouvelles Esthetiques, Modern Salon
EDUCATION
The University of Denver Denver, Colorado
Bachelor of Arts, English major
Samples and references upon request
