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Progressive Profiling
- 1. Progressive Profiling Unleashed! Overview ofEloqua's Progressive Profiling Functionality Ali Head Consultant, Tegrita
- 2. What is ProgressiveProfiling? • Progressive Profiling is a technique to reduce the number of fields on a form to decrease form abandonment. • It enables you to collect more information about a contact. • It enables you to increase conversions.
- 3. Familiar with theCloud Connector way? • The old method using Cloud Connector was not very user friendly. – Required an additional login to cloudconnectors.eloqua.com – The user can define the fields that are asked – The user can define any number of fields to ask
- 4. Meet the newversion! • The new method of Progressive Profiling from your form configuration is much easier to use. – No additional login – Quick configuration settings – You can define how many fields display • How do I get it? – Simple, it’s included in the form component!
- 5. Breaking it down.. •For progressive profiling, you can specify: – Fields to Display: Select the number of progressive profile fields to be shown to each contact. – Randomize Fields: You are able to randomize progressive profiling fields so that your contacts are always presented with new form fields. – Field Width: This controls the width of the field group.
- 6. Are there requirements? •Does this have to be Eloqua hosted? – For Eloqua’s functionality, yes. • Does it cost extra? – No, it is included with your Eloqua Subscription. • Does this solution have limitations? – Yes, you have to come from an Eloqua email. • How long to implement? – Less than 1 hour to configure the form.
- 7. Let’s try itout…
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- 9. Thank You! Ali Head Consultant Ali.h@tegrita.com TegritaConsulting Group www.tegrita.com
- 10. Thank You! Ali Head Consultant Ali.h@tegrita.com TegritaConsulting Group www.tegrita.com