The document outlines the agenda for a two-day leadership council and advertisers conference. The agenda includes workshops on topics like consumer psychology, creativity, entrepreneurship, and public speaking. There will be panel keynote sessions and a start-up contest. Evening activities include a cocktail reception, networking events, and a winners' dinner. Day two will continue with conferences on digital advertising, data privacy, content marketing, video, technology, sustainability, and smart cities. Awards will be given in categories like film, radio, outdoor, and digital.