The document discusses the author's first experience with technology and how it inspired them to focus on ideas that serve a real purpose and make a positive difference. It provides examples of how brands could use emerging technologies like artificial intelligence, robotics, and nanotechnology to solve problems in innovative ways beyond their typical functions, such as developing 4D printed colonies in space, cures for cancer, and banking customized to a person's skin. The author dreams of a future where technology helps in meaningful ways like enhancing human senses and abilities.

1. A story about my first tryst with technology.
And how that inspired how I look at ideas.

10. Is it serving a purpose? Does it mean something
to people vs. being frivolous?
Is it making a real positive difference?
Is it work that matters?
Is it long-term or has a long-term impact? It should never be a one-off
activation just for a cute video that gets a few million views.
Is it able to go big? Across segments, across communities,
cities, countries, maybe even continents?

11. Here’s the story of an idea using one of these…
to actually make a MESS

13. We took a cash machine which was serving a pretty basic purpose…

14. And pushed its capacity and its functions to solve a real life gap
In a fairly unconventional and unexpected manner.

15. Imagine what could be if brands started bringing
THE ADJACENT POSSIBLE as creative and product solutions!

16. I dream with open eyes of the day when a brand can help men see in colour.
Or take pictures with the ultimate camera – the human eye.

17. I dream of the day when real estate brands can 4D print colonies in space to aid exploration.

18. imagine nano-robots becoming as a widespread cure for cancer vs. just a test group.
Imagine a health insurance brand coming up with that idea.

19. Imagine the future of chatting and instant messaging. It’s Mind Messaging.
Telecom and Mobile brands – this is a technological possibility in the adjacent possible.

20. Imagine banking where you don’t need any cards or online banking or even branches.
A new banking branch actually customized for your very skin.

21. Could robotics and artificial intelligence be the future of brand
and… maybe even personal relationships?

22. As long as we create work through technology
that makes a MESS, we’ll be in pretty good hands.