The document provides an agenda overview for an event taking place from Wednesday, December 9th to Saturday, December 12th. The agenda includes conferences, debates, awards ceremonies, cocktail receptions, and dinners. Events will cover topics such as content creation in the digital age, new content distribution methods, marketing innovation and data, and the future of data science. Lunches and special juries are also included each day.

1. > Agenda Overview
mercredi 9 décembre jeudi 10 décembre vendredi 11 décembre samedi 12 décembre samedi 12 décembre
AM
Conferences & debates
La création de contenu à l’ère de la transformation numérique
// Brand Entertainment & Content
Les Nouveaux modes de Distribution de Contenu :
Marketing Innovation & Data :
Conferences & debates
Awards Ceremonies
Film, Radio, Integrated, Press
/ Print Craft, Outdoor, Design
/ Film Craft, Creative Cristal /
Academy (Film, Print, Integrated,
Sport Marketing)
Promo & Direct, Marketing /
Innovation, Brand Culture, Luxe
/ Special awards: Grand Cristals
/ (NGP (NG’Ads), Annonceurs /
Leadership Council, Journalistes
et Festival), Rankings
PR & Corporate, Brand /
Entertainment & Content / Brand
Entertainment & Content /
Cristal Academy, Media Cristal /
Academy, Sports Marketing
Digital & Mobile, Video /
Online, Creative Cristal /
Academy Digital & Mobile
Cocktail receptions
Dinners
Official Cocktail reception
Official Dinner Official Dinner Official Closing Gala Dinner
Grand Jury des Annonceurs
Global Leadership Council
Grand Jury des Journalistes
The Future of Data Science,
Smart Data or Big Data,
Start-Ups and digital strategy
and other subjects to be
announced.
COP 21 New
Communication’s Digital
Technology at the service of
environmental sustainability
Lunch Official Lunch Official Lunch
Official Lunch / Advertisers Lunch
/ Women Cristal Academy Lunch
PM
PM
Sports Marketing
Marketing & Innovation (2:00pm)
Délibération sur invitation
Délibération sur invitation
Special Juries
Creative Academy
(from 9:00 to 11:00 am)
Brand Entertainment & Content
(from 9:00 to 11:00 am),
Media (from 11:00 to 1:00 pm)
Marketing Research
Brand Entertainment
& Content, Storytelling
Strategies and other
subject to be announced
Online Video, Sports
Marketing, Mobile
advertising and other
subjects to be announced
Brand Services / Internet Of
Things , RTB , Virtual Reality,
Advertising Metrics and Tools.
Brand Services, e-Commerce,
RTB, Virtual Reality, Advertising
Metrics
subject to be announced
subject to be announced
subject to be announced
Creative Digital & Mobile
(from 9:00 to 11:00 am)
Marketing Innovation
(from 9:00 to 01:00 pm)
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