3. Provide RedPlum’s customers the ability to
communicate relevant messages
• Deliver special promotions that are tailored
toward each individuals buying habits
• Allow two way communication between the
merchant and customers
• Provide only relevant electronic coupons
(company logo allowed) to customers
4. Provide RedPlum’s customers the ability to
communicate relevant messages (CONT.)
• Where Location Based Service (LBS) is deployed
use this technology to improve consumers
shopping experience
• Improve consumers and merchants relationship
via latent features & benefits (e.g. a self educated
program per customer based on total buying
habits, providing a self populating shopping list
with relevant coupons)
5. Provide RedPlum’s customers the ability to
communicate relevant messages (CONT.)
• Ease of use using intuitive design for consumers
requiring no prior experience
• Tracks total annual savings by merchant for quick
reference
6. Provide RedPlum’s customers the ability to
communicate relevant messages (CONT.)
• Calculates the effective and efficient use of
coupons and in store discounts (e.g. a running
total stated as a percentage and opportunity
stated in dollars)
• Sub programs tailored per each vertical market
segment (e.g., cinema’s, grocery, restaurants, etc.)
