md imranul islam

1. Preface:
Bangladesh is a developing country. As an effect of globalization the socio-economic
condition as well as the life standards is updating day by day. So, gradually something new and
better is replacing our day to day lifestyle. Now people prefer those which lessen time-
consumption and make feeling comfortable. Thus super shop marketing experience is gradually
being a part of our daily life. Super shop is a special market located in special residential area.
Here the products are categorized with a highly lucrative way. The customers collect the
products according to their need in a fixed price without bargaining with a very short time and
effort.
Supply Chain is a global network used to deliver products and services from raw material
to end customers through a flow of information, physical distribution of product and cash. The
supply chain for super shop can be simplified as follows-
So, for developing the supply chain capabilities the weakness of the chain in the certain
points such as product flow, information & cash flow should have to be found out and improved
those with alternative ideas. Now we are going to discuss about some innovativeness to improve
supply chain capabilities of a super shop.
Updating information flow:

2. The information infrastructure of a super shop is extremely important and even
considered a key success factor in the SCM transformation exercise. In face the information
infrastructure refers to the physical facilities, services and management that support all shared
computing resources for the super shop.
So, developing in the informational infrastructure of the super shop is the major duty in
case of super shop Supply Chain Capability development. A planning model for a developed
super shop is given below-

3. Including online shopping systemin super shops:
Online shopping has become a popular shopping method ever since the internet has
declared a takeover including shopping for mainly clothes, gadgets, shoes, appliances etc.
Customer prefers it as it saves time, fuel, energy, 24/7 available and easy to search products and
their price reviews.
So for an effective and sustainable chain capability the super shops may include the
online shopping system. But the following points should be considered for betterment-
- A simple but effective website or web media should be developed.
- Better IT support have to be ensured thus the customers can have proper ease
to be connected with the web media.
- Customer registration should be included as obligatory for home delivery and
other online services. It will also assist in super shop branding.
- A strong delivery team has to be managed and the delivery time consumption
has also to be kept in consideration.

4. - The media will have to be able to present the demo product through online
visualization system if the customer wants via skype, imo, facebook,
whatsapp, viber etc.
- The marketers should have to be duty bound to the customers as today it’s a
fact that there remains some complains that the online marketing products do
not match with what are shown. So product replacement systemalso should
be included.
- A customer benchmark systemwill have to be built up where the customers
will be able to give their feedback and reviews of the system. From this the
level of customer satisfaction may be measured.
Absolute ERP Solution: An ERP is a single software which combines the workflows among the
sales teams, billing, logistics, manufacturing, purchase etc. and automates the business to be able
to scale faster. ERP software in a super shop management should have to perform with the
certain features-
- The software should have to be managed from a central office where each and every
data of the shop is safe and decision will be made.
- It will store each and every purchase and sale information of each and every product.
- The software will keep the stock information of each and every product with their
delivery condition either it is able to be delivered or late to be prepared or stored at
warehouse.
- When the stock will be limited the ERP will automatically throw a red alarm to the
central control office, thus they can take steps.
- In case of special days the demand for different products changes. The ERP will
knock the defined authority if they take something special for the day.
- The ERP will also knock in case of seasonal sale like during Eid, Puja, Christmas etc.
Innovative ERP development for online shopping: For a precise management in case of online
shopping system from a super shop the ERP software should be used as following sequence-
- The customer will order a product with his delivery address. Just the order is
received; the ERP will automatically generate 3 messages or SMS.
- One messages will knock the nearest outlet of the customer (where the product is
available) that an order to be delivered.
Second message will inform the customer with the prediction of delivery time. ( The
ERP will generate the delivery time for different products based on the delivery
distance and product category. For example around 20miles distance for a ready-
made product time frame will be 6-8 hours, but in case of a septic product the
duration should be less as 1-2 hours. )

5. The third message will knock available delivery boy waiting for an order.
Fig: ERP Module for online shopping
- After the message thrown the delivery boy will manage the product from the shop and
start his duty.
- There will be a tracking system with the ERP that can track the delivery boy
anywhere, if the customer wants to know about the delivery condition the office will
be able to inform. It may be included with the payment card punching device.
- After the delivery instantly the punching device will generate a task ending message
to the ERP with the payment report. This system will also measure the efficiency of
the delivery boy.
- Now the ERP will generate a message for the customer with a greeting.
It is such a demo to use ERP software. It can be very effective we think in case of any space
where ERP will be used.
The ERP solution will assist to enhance super shop efficiency, reduce lead time and attract
customers and achieve greater positive feedback from them.

6. Business Automation:
Here are discussed two impressive ideas for business automation:
 Supply chain networking system
 Modern visualization system
Supply chain networking system:
All the information will have to be maintained from the headquarter. The warehouse
meets the uncertainty of demand i.e. reduced Bull whip effect. They can share management
information at any time by a common data base system. The transportation administration gives
smooth flow of materials to customer & optimization of inventory level. The information flows
among chain members are stored in the headquarter data base. By using this information the
headquarter can evaluate the efficiencies and effectiveness of each chain members. The
immediate connection between a head quarter and the supplier, the head quarter and distributors
will increase cooperation and efficiency between firms. The success of worldwide retail chain
like Wal-Mart frequently will attribute to the electronic data interchange (EDI) system installed
among its pool of suppliers.
Fig: Networking connection among a super shop supply chain members
As a media of the data flow or communication a strong VPN (Virtual Private Network),
may be used. A VPN combines the advantages of private and public networks by allowing the
super shops with multiple sites to use a public network to carry traffic among the sites. A VPN
model can be updated as follow-

7. Modern visualization system:
Today with the globalization everything has become very fast. People are now not
used to wasting their time or spending more time for a task. It occurs in case of a super
shop as well. Now a days the customers don’t want to spend higher time for questing a
product. Although there remain persons to guide the customers, now the customers has
become so much smart and technology reliable. So if there exists something to reduce the
time consumption, it will be very helpful for a super shop development.
Fig: Modern Visualization System and app configuration
As a solution the super shops can use a modern visual system with the following
properties:
- The customers will be able to search for any product to check either it’s
available or not as well as the product review if available.
- If available, the device will be able to show the shortest direction for the
product.
- The device will collect the shopping cartulary and show the easiest way
or shortest direction the customer can follow for a less time
consumption.
- The device can also show the pricing policy as well.
Since a smartphone has become a very usable part of our daily life, an app can
also be developed which will be able to connect with the device above with a special
networking system and perform the same task with the app. The app will also be able to
perform as an online shopping media.

8. Branding and Equity:
Branding is a soul idea for any kind of business purpose. It means the promise to
customers and it also differentiates the company from its competitors. So, in case of a super shop
system it can play a great role to make the shops attracted and reliable to the customers. As
innovations there are some points to be considered as follows-
- Updating with special offers for seasonal / occasional sales such as Ramadan,
Eid, Durga Puja, Pahela Baishakh etc.
- Can offer discounts for a certain community. It means whether it is supposed
that your super shop outlet is just besides a garments industry. Then you can
offer something very special for the employee of that industry so that can
achieve a bulk customer.
- Can take a part in social activities which can create an effect on the people.
- Can also be a part of sponsors in any program or social activity where remains
a large crowding of people.
- Can manage integrated promoting services.
Price value reduction:
Now a days consumers are gradually being deviated from being in the super shops, high
price value may be a major cause for this. As usually the branded products such as cosmetics,
package groceries or apparels hold about fixed price value. But the short stocked products like
fishes, meats or vegetables as usually hold a goodly high price rather than the local market prices
of the goods. This may be due to the high processing or transportation cost.
According to the collected data it has been found that the consumers are deeming the
super shop marketers as a high profit holder. It’s creating a bad impact on the growth of the
super markets. So, as a solution a lucrative pricing policy such as “Lower profit, higher sales”
policy may be executed initially. It will play a great impact on the effectiveness of the reliability
among the manufacturers, retailers (Super shops) and the customers. But it has also to be
considered that the pricing policy should not affect the brand reputation and the product qualities
of the shop.
Honest ideology & Conclusion:
Honesty is the key term for any type of successive management. Any dishonest proposal
can damage all the likely effects. So any ideas above should be taken with an honest concern. A
few days ago the strike of the well-known super shops of our country has affected on the
customers reliability.

9. So it is to be ensured that a strong and honest enough human resource is leading the super
shops of Bangladesh. Then the customers can rely on the super shops. And when the super shop
will achieve the customer’s reliability there will be nothing to affect the super shop growth.
Fund distribution in different fields:
Total fund = US$ 25 Million
Duration = 5 years
The probable fund distribution may be as follow-
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