This document summarizes Keith Quesenberry's book "Social Media Strategy". Quesenberry is an expert in social media marketing and has taught at several universities. The book provides a step-by-step guide for developing a social media marketing plan, covering 25 different social media channels. It includes examples, case studies, exercises and a SWOT analysis template to help readers develop their own social media plans. Reviews praise the book for providing valuable insights into social media and hands-on activities to help further careers in marketing, advertising and communications.

1. A R I E L L E L A R R Y , A S S I G N M E N T 2
J U N E 1 6 , 2 0 1 6
Social Media Strategy:
Marketing & Advertising in the
Consumer Revolution

2. About Keith Quesenberry
 Keith Quesenberry is an assistant Professor of
Marketing at Messiah College. He is an expert
on social media and digital marketing where
he published a book titled Social Media
Strategy. Quesensberry has also taught as a
professor at John Hopkins University, West
Virginia University, and Temple University
teaching social media marketing, digital
marketing, and advertising. Throughout his
career, his social media campaigns have given
him much credit and recognition through
PRSA Bronze Anvil and an OMMA Award.
Quesenberry is also recognized for being a co-
author on a few published books.

3. About Social Media Strategy
 This is a how to and step by step on social media
plan process
 It’s a guide for professionals and others on how to
develop a social media plan
 In the book Social Media Strategy, it talks about
what fits in the bigger businesses, marketing, and
advertising context directed in PR
 It gives incite through 25 social media channels and
it’s divided into right categories of social network,
blogs/forums, microblogging, media sharing, and
etc.

4. Social Media Strategy Cont.
• Social Media Strategy also gives you hands on access
by providing examples and case studies followed by
quizzes and exercises to help
• SWOT analysis along with social media plans are
also included to help put plans together as well as
help with the thought process that comes along with
putting a project together

7. Sample Exercise :

8. Reviews
 By reading this book I learned that social media is so
much bigger than what the public makes it seem.
People tend to believe more of what they read online
than what is reported on the news. I also learned that
this step by step can help along the lines of a career
path and knowledge skills.
 In the social media aspect, this book makes me what
to learn more about social media, how it really
works, attention grabbers, fulfillment in
advertisement aspect, and much more

9.  From sitting in a classroom, granted we all learn
from the teacher but reading can be fundamental
 By reading this book I would recommend this book
for any one of my peers that is furthering a career in
the social media, planning, advertising,
television/news path because it gives much incite
and hands on activities. This book also jogs your
brain and makes you think “outside the box”.

10. References
 Quesenberry, Keith A. Social Media Strategy: Marketing and
Advertising in the Consumer Revolution. N.p.: n.p., n.d. Print.
 "Social Media Book." Keith A Quesenberry. N.p., 01 July 2015. Web.
 "Integrated Marketing Communications | Keith Quesenberry | West
Virginia University." Integrated Marketing Communications | Keith
Quesenberry | West Virginia University. N.p., n.d. Web.
 "Keith A. Quesenberry." Keith A Quesenberry. N.p., n.d. Web.