Podcasting is experiencing a renaissance. The market success of Serial, This American Life, Gimlet Media come to mind. Podcasting can play a significant role in your content strategy. Here're are some points to consider.

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ProFactual
Podcasting in
Content Strategy
Kelvin Param and Eric van Bemmel

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ProFactual
Podcasting in Content Strategy
Who are ProFactual?
Eric van Bemmel eric@profactual.com
Kelvin Param kelvin@profactual.com
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ProFactual
Podcasting in Content Strategy
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Podcasting in Content Strategy
Podcasts as a media product
● Serial
● This American Life
● Slate podcasts
● Planet Money
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ProFactual
Podcasting in Content Strategy
Podcasts in content strategy
● thought leadership
● build brand
● additional channel to
print/text media
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ProFactual
Podcasting in Content Strategy
Why podcast?
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Podcasting in Content Strategy
What’s driving podcasting?
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Podcasting in Content Strategy
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Podcasting in Content Strategy
Producing a podcast
● Initial considerations:
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● time frame ● duration
● domain / topic ● publication schedule
● primary user
experience
● production values
● format ● distribution

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Podcasting in Content Strategy
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ProFactual
Podcasting in Content Strategy
Producing a podcast
● Workflow:
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● the story ● distributing
● recording ● promoting
● editing ● analytics
● mastering

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Podcasting in Content Strategy
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Producing a podcast
● Editing

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Podcasting in Content Strategy
Equipment
● Studio
● On location
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Podcasting in Content Strategy
Questions?
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Podcasting in Content Strategy
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