This document provides project management details for the launch of a new phone by Vodaphonica. Key points include: - The objective is to design the launch project before June 6th, 2017 with a budget of 1,000,000€. - A work breakdown structure (WBS) outlines 14 deliverables across project management, marketing, process documentation, and communication. - A PERT diagram estimates timing of deliverables, identifying 4 critical paths around customer targeting, costs/pricing, early birds distribution, and feedback. - Potential risks are identified such as not achieving profit margins, early birds not receiving phones, systems failure, and not receiving feedback. Contingency plans will be made

1. PROJECT MANAGEMENT
Joan Vich
David Del Cerro
Pau Fernández
Luis Sanz
6/5/17
IT Software
La Salle Barcelona

2. Vodaphonica, JV Project Management
II
Index
PROJECT OBJECTIVE STATEMENT ...................................................................................... III
PRIORITY MATRIX ............................................................................................................. III
Justification ............................................................................................................................... III
WBS ................................................................................................................................. IV
WBS DICTIONARY ............................................................................................................. IV
PERT DIAGRAM ............................................................................................................... VII
Timing ...................................................................................................................................... VII
Explanation .............................................................................................................................. VII
RISKS OF OUR PROJECT .................................................................................................... IX
RESPONSE PLAN TO RISKS ................................................................................................. X

3. Vodaphonica, JV Project Management
III
PROJECT OBJECTIVE STATEMENT
Vodaphonica demand us to design the launch project of its new phone, before June 6th,
2017 with a budget of 1.000.000€.
PRIORITY MATRIX
SCHEDULE SCOPE RESOURCES
LEAST FLEXIBLE X
MODERATE
FLEXIBLE
X
MOST FLEXIBLE X
Justification
- Scope is the least flexible because the phone has to have a huge impact between
Vodaphonica’s managers and the market, so our team have to focus on getting the
best results.
- Resources is moderate flexible because even though we can research many
channels to make the project (such as Estudy, the excel sheets, university on-line
data, etc.) we must adapt it to the budget previously specified.
- Schedule is the most flexible. Although we only have 1 month and 3 days to prepare
it, we can organize together in order to finish the work in time.

4. Vodaphonica, JV Project Management
IV
WBS
1. Project
Management
2. Marketing Plan 3. Process
Documentation
4. Communication
1.1- Define POS &
Priority matrix
2.1- Look for
product
specifications
3.1- Define beta
processes
4.1- Design a survey
1.2- Structure each
work package
2.2- Define costs &
price
3.2- Select beta-
testers
4.2- Create email
template
1.3- Create PERT
diagram
2.3- Define
customer target
3.3- Early birds
distribution
4.3- Create website
1.4- Identify risks 2.4- Sales forecast
& launch campaign
prediction
3.4- Receive
feedback
WBS DICTIONARY
Deliverable 2.1- Product Specification
Description- In order to find the best specifications for our product, we need to search
between the guidelines and the excel sheets. Given that the grade have to be above 8,
looking at the models remaining and searching for the top sales model.
Is/ Is not- Is: Find specifications
Is not: Look for the specification costs
Look for specification suppliers
Completion criteria- Excel sheets are given by the company. Extract +8 graded models.
Look for which one is more likely to be sold. Design specifications contrasting with the model
chosen.
Deliverable 2.2- Define costs & price
Description- Define the costs our product will have. Determine a price between the margins
required.
Is/Is not- Is: Determine product costs
Determine product price
Is not: - Determine variable costs
Completion criteria- Identifying costs of the model chosen. Choose a price according to the
margins given in the guidelines.

5. Vodaphonica, JV Project Management
V
Deliverable 2.3- Define customer target
Description- In order to find where to focus when doing the marketing campaign at the
launching moment, we need to define the customer target.
Is/Is not- Is: Finding who is more willing to buy our product.
Selecting from the different ages in the population.
Is not: Knowing exactly who is going to buy our product.
Beta-testing process
Completion criteria- Extract graphs from the sales sheet, according to the age and the
gender, identify which are the trends, define customer target.
Deliverable 2.4- Sales forecast & launch campaign prediction
Description- Predict which sales are we expecting to have. Identify which profit are we
expecting to make. Predict a launch campaign.
Is/Is not- Is: Making a sales forecast.
Measuring the initial stock needed.
Identify the possible profit we can make.
Is not: Selling the product.
Launching the product.
Completion criteria- Once knowing the customer target, the price and more or less the
sales that the target would buy to us, plan a forecast and a launch campaign.
Deliverable 3.1/ 3.2- Beta-testing process
Description- Select the beta-testers, using Draw.io to create the processes.
Is/Is not- Is: Define processes for beta-testing
Is not: Selecting beta-testers
Distributing the devices
Receiving feedback
Completion criteria- Define processes using Draw.io
Deliverable 3.3- Early birds distribution
Description- The prototypes will be distributed by using the process made in the Process
Documentation section, shown on the PDF results file.
Is/ Is not- Is: Define processes for devices distribution
Is not: Distribute the products
Completion criteria- Using Draw.io, define how the devices will be distributed.
Deliverable 3.4- Feedback
Description- The beta-testers will feedback our products through arranged meetings with
them, and through e-mail. Also, they will be able to publish their feedback in forums related
to the sector.
Is/Is not- Is: Receive the feelings and feedback of the beta-testers
Identify improvements
Is not: XXX
Completion criteria- By contacting with the beta-testers, arranging meetings with them and
sharing feedback.

6. Vodaphonica, JV Project Management
VI
Deliverable 4.1- Design a survey
Description- We will design a survey to define the market, and to reach the potential
customers previously identified in Deliverable 2.3, we will use google forms as our source to
do the survey.
Is/Is not- Is: Survey for market research
Reach potential customers
Is not: Survey for beta-testers
Survey to know about the feelings of the product we are offering.
Completion criteria- Create the survey via Google Forms, reach potential customers by
sending the survey to the maximum amount of people that we can.
Deliverable 4.2- Create e-mail template
Description- Create two e-mail templates using Word, in order to communicate with the
beta-testers and the customer shopping confirmation & support.
Is/Is not- Is: Create a communication relationship with customers
Create a relationship with beta-testers
Is not: E-mail to reach clients
Completion criteria- Using templates in Word, make a template for both (beta-testers,
customers) and send it to beta-testers, and to customers when they buy our product.
Deliverable 4.3- Create website
Description- Create a website using HTML code, and the on-line software Cloud9; in order
to reach customers around the web.
Is/Is not- Is: Creating a portal web
Reaching customers
Is not: Creating a complex website with other codes
Creating a mobile App
Completion criteria- Using Cloud9 and the HTML code, create a basic website introducing
our product and the company’s objectives.

7. Vodaphonica, JV Project Management
VII
PERT DIAGRAM
Timing
Deliverable 2.1- 1 day / Deliverable 2.2- 2 days / Deliverable 2.3- 1 day
Deliverable 2.4- 2 days / Deliverable 3.1, 3.2- 1 day / Deliverable 3.3- 1 day
Deliverable 3.4- 2 days / Deliverable 4.1- 12 hours / Deliverable 4.2- 3 hours
Deliverable 4.3- 5 days
Explanation
Doing the PERT diagram, we were able to estimate our project schedule, in order to keep
doing deliverables on time for the project deadline. We find out four critical paths in our
project, which are the following deliverables:
- Deliverable 2.3- Customer target: We think that is a critical path of our project
because is essential to know which are our more potential customers in order to
create marketing strategies, so we couldn’t lose time in this deliverable.
- Deliverable 2.2- Costs & price: The critical path here is important because a
good costs & pricing policy can bring our product to a huge profit margin. So we
couldn’t lose time here too, because we did have to analyze different options of costs
& prices.
- Deliverable 3.3- As we had only a month to do our project, the early birds
distribution needed to occur at time, in order to let the beta-testers test our product
and have time to receive feedback.
- Deliverable 3.4- Feedback is one of the key points in this project, so we
needed on time in order to search for improvements before the project deadline.

8. Vodaphonica, JV Project Management
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9. Vodaphonica, JV Project Management
IX
RISKS OF OUR PROJECT
Risk- Don’t arrive to the profit margin required
Description- If our calculations are wrong, we probably don’t arrive to the 10 millions margin
that Vodaphonica requires.
Possible causes- Problems calculating excel, use the wrong formulas.
Category- Scope
Probability- Medium
Impact- Severe
Risk- Early birds don’t receive their phones
Description- If early birds don’t receive their phones, we won’t have any public opinion
about our product.
Possible causes- Shipping problems
Category- Quality
Probability- Medium
Impact- Medium
Risk- Google Drive system fails
Description- If google drive fails, our project documentation and results will be extremely
effected.
Possible causes- Somebody hacks google systems, somebody hacks our accounts and
delete the project.
Category- Resources
Probability- Low
Impact- Severe
Risk- Don’t receive feedback
Description- If beta-testers don’t send us feedback in time or don’t receive the device as
explained in risk 2, we will only have the survey to know something about consumers, but we
need feedback.
Possible causes- beta-testers test the device after project deadline.
Category- Quality
Probability- Medium
Impact- Low
Risk- Customer target is wrong
Description: If our calculations in excel are wrong, and another type of customer is more
likely to buy our devices.
Possible causes- Excel issues.
Category- Scope
Probability- Medium
Impact- Severe

10. Vodaphonica, JV Project Management
X
RESPONSE PLAN TO RISKS
Risk-Do not arrive to the profit margin required
Prevention- Revise excel power points on Estudy to refresh formulas. Identify any wrong
formulas in our excel sheet.
Contingency plan- Look for product suppliers and try to reduce costs. Redo excel sheets.
Risk- Early birds don’t receive their phones
Prevention- Call early birds the day of sending the phones to them, keep in contact with
them. Ensure the devices with a delivery company.
Contingency plan- As we need the beta-testers opinions, we might send another round of
devices to them, if they don’t arrive.
Risk- Google Drive system fails
Prevention- Make a copy of all the files on a USB in all project members.
Contingency plan- Contact with google client services if they are able to recover the project
files.
Risk- Do not receive feedback
Prevention- Keep in contact with beta-testers, explain to them that we have a project
deadline and we need feedback before it.
Contingency plan- Send e-mails every day until we reach a communication about the
device feedback.
Risk- Customer target is wrong
Prevention- Revise excel formulas and excel sheets done. Ask to teachers if there is any
fail.
Contingency plan- Redo excel sheets. Assume the wrong target and try to create a focused
marketing strategy around them.