Ten interviews venture capital (1) (2)

Entrepreneurship and Venture Capital
Alejandro De Luis, Judit Escobairo, Pau Puertas, LuisSanz, Marina Torres
The questions are adapted depending on the person that is been asked, because our target
is old people.
QUESTIONS GUIDE
Name:
Age:
Living situation:
Personal situation:
Current Job:
1. Does your grandfatheroften lose his personal things? Out of these things what are the
most common ones he loses?
2. Do you think he always knows where his things are located?
3. And you, have you experienced a situation where you have lost your things and you
felt overwhelmed? Explain me a little bit more.
4. Have you or your grandfather found a solution to locate your personal things?
5. Explain me a situation in which your grandfather loses something and what was the
process to find that object.
6. If you would give me a number between 1 (I don’t care) to 10 (I care a lot) about how
it feels to lose your things, what would you tell me? Explain me why you choose that
number.
7. How many objects does your grandfather uses on a regular day? Which ones?
8. Has your grandfather ever asked you for help in order to search for those things?
9. On the other hand, have you ever asked a friend to search for something?
10. In both cases, did you finally found what you were looking for?
INTERPRETATION:

INTERVIEW 1
Name: Pau Fernández
Age: 21 years
Living situation: lives with his parents.
Personal situation: Single
Current Job: Student
1. Does your grandfather often lose his personal things? Out of these things what are
the most common ones he loses?
Not often but sometimes. Normally he loses the wallet, keys, phone, laptop or sunglasses.
Normally yes, he is very prudent, and he tries to remember he put his things.
3. And you, have you experienced a situation where you have lost your things and
you felt overwhelmed? Explain me a little bit more.
Of course, the worst one was when I was going to take a flight in Japan, and I was at the
airport but suddenly I couldn’t find my wallet. After half an hour I remember that it was in the
small pocket in my cabin luggage, so I could find it and fly, but I was super overwhelmed.
No, go around the house. Or if I lose it in the street, walk around and see if I find it.
5. Explain me a situation in which your grandfatherlost something and what was the
–Lose the phone
- Phone was in silence mode.
- Remember were it was.
- Move everything in the house.
- After 20 minutes found the phone or give up.
6. If you would give me a number between 1 (I don’t care) to 10 (I care a lot) about
how it feels to lose your things, what would you tell me? Explain me why you choose
that number.
8, because normally if my grandfather loses something, that thing is a valuable thing, it could
be because it has personal information (wallet) or because it is expensive or has some
sentimental value (like a watch).

7. How many objects does your grandfather uses on a regular day? Which ones?
Probably 9 or 10. Phone, wallet, glasses, jacket, keys, headphones, portable radio, tv control,
laptop.
Yes, especially during the summer, it is probably because he is more relaxed, so he forgets
more things.
Yes, also it happened to me two or three times, I had to ask my family and friends when was
the last time they saw me with my watch, and at the end I couldn’t find it.
In some cases, yes and some others no, but it was a waste of time and a long process…
INTERPRETATION: Pau’s grandfather doesn’t lose things often but when he loses something
he feels overwhelmed because normally that thing is valuable for him.
INTERVIEW 2
Name: Chris Hickey
Age: 90 years
Living situation: Retired
Personal situation: Widower
Current Job: Retired
1. Doyouoftenloseyourpersonalthings?Out ofthesethingswhat arethemost common
ones you lose?
Sometimes. Normally I lose the wallet, keys, the phone, or the tv control.
2. Do you think you always know where your things are located?
Normally yes,but you know sometimes is hard to remember everything.
Yes, there was that time I was in a park drinking a coffee and I didn’t remember where my
wallet was. So I called my son and asked him if he could help me look for it. After 1 hour
looking for the wallet I realized it was at home, on the desktop. It was funny at the end...

4. Have you found a solution to locate your things?
No, walk and try to remember where I put it.
5. Explain me a situation in which you lost something and what was the process to
find that object.
As I explained before, I lost my wallet and the process was:
- Realize I lost the wallet
- Look if it’s in my pocket/jacket/trousers…
- Look in all the house
- Remember when was the last time I used that thing.
- Ask my family/friends if they have found that thing.
- If not buy a new one or find it!
that number.
9, I hate losing my personal things especially the wallet because doing all the cards and
everything again is a long process and it costs money….
7. How many objects do you use on a regular day? Which ones?
Phone, keys, wallet, glasses, portable radio, tv control, laptop, SOS button.
Tell me more about the SOS button:
It is a device that I press and it calls the 112 and after my family.
8. Have you ever asked for help in order to search for a thing?
Yes, as I said, I asked my family and friends when it was the last time they saw me with that
thing.
9. On the other hand, have you ever been asked to search for something?
Never hahaha, I am an old guy, probably when I was young.
In some cases, yes and some others no. And when I couldn’t find it I was super angry.
INTERPRETATION: Chris Hickey (Luis neighbour) hates losing things and always ask for help.
An interesting thing was the SOS button, a device that you press and calls your family or the
112.
INTERVIEW 3

Name: Iñigo Valero
Age: 23 years
Living situation: Lives with his parents
Current Job: Student doing the Internship
Yes, my grandfathers are always losing things, since their memory is not the one that they
had some years ago (it’s common on their ages). The most common things that they are
losing usually are the Mobile phone and the keys.
Usually yes, since they live in the same home that they bought fifty years ago, and they
know the location of the majority of things that they own. The things that they lose are
the ones that are not on a fixed place. For example, as I have said before the Mobile
Phone.
Yes, lots of times. The thing that I am losing more often is my wallet. Because sometimes
I don’t need it, since with my phone I can do everything that I want. If I need to pay
something I don’t need to have my wallet, since I can pay with my phone. And then, when
I come back home, I don’t remember where I put my wallet.
In the majority of the things that are fixed in a place in the house yes, but, as I have said
before, for the things that we are moving all the time as the keys, he has always the same
problem.
5. Explain me a situation in which your grandfather loses something and what was
the process to find that object.
One month ago he lost his phone and we didn’t find it for an hour. We couldn’t find it
since it was out of battery.
that number.
10, since I feel overwhelmed every time that I lose something, since I feel that I am losing
my time in every situation that I am searching something.

7. How many objects does your grandfather uses on a regular day? Witch ones?
They are wearing usually only their mobile phone, their watch, their wallet and their keys.
Yes, my grandfather asked me for help some months ago, since he told me that every
week he lose something and he told me if I knew some new object to localise his things.
But I couldn’t found a solution for him.
For sure, I amalways asking to my mom where are my things,sincewhen I losesomething
my mother is always the one that let me find the thing that I am searching. Also I have
asked to my friends who live in a shared flat to search something that I have lost there.
Yes, I have never had a situation in which I finally don’t found something in my house.
Only one, because I lost it and I weren’t at home, and I lost it outdoors.
INTERPRETATION: Iñigo’s grandparents need a new thing that maintain all their things
located, since they are having the problem of losing things every week/month.
INTERVIEW 4
Name: Margarida
Age: 82 years
Living situation: Alone
Personal situation: Widow
1. Do you often lose your personal things? Out of these things what are the most
common ones you lose?
Sometimes, normally I lose the TV controller and the phone.
Sometimes it’s hard to remember where are all my things. Since my brain it’s not the same
that I have forty years ago.

Yes, one month ago I went to the hospital that I had a visit with the doctor and when I went
back home I realised that I didn’t have my phone in the purse. I got stocked, since I believe
that I had there. I went back to the hospital and the doctor told me that it was there.
Yes, I put all my things in the entrance when I arrive home, the problem comes when I leave
home, since I never remember where I put my things in my different purses.
find that object.
Yes, as I have explained before, I realised that I didn’t have my phone when I arrived home,
and I went back to the hospital and I found it when I met the doctor.
that number.
8, I hate when I lose something, and I had the same problem my entire life.
The phone, wallet, keys, sunglasses, purse, jacket, watch.
Yes, sometimes when I don’t find something I ask to the person that comes to help me to
clean and take care of me.
Yes, when I was younger I was asked by my sons for help sometimes. Since when my sons
where children, they didn’t organise the things when they use them.
Yes, I usually find the things that I am searching. It’s strange that I don’t find them.
INTERPRETATION: We can see that the medical situation of my neighbor it’s not the best one
nowadays, and she is losing things because of her age (since as she said, her brain is not the
one that she has with 40 years). Also taking into account the interview done before to Chris
Hickey, I think that it would be a good idea the SOS button for her, since in her situation their
sons are normally worried about her.
INTERVIEW 5
Name: Blanca Sanahuja

Age: 21 years
Living situation: She lives with her parents and brothers, she visit her grandfathers 4 times
per week.
Personal situation: Single.
Current Job: Looper and studying a Business degree.
Especially my 82 year old grandmother. She is a bit forgetful. Frequent objects are jewels
or bank documents.
2. Do you think she always knows where his things are located?
Of course not. The truth is that neither me. But most of us know where they are because
they keep them in the same place.
Yes, several times.. House keys especially. But in the end I just found them. I also have a
copy of them. But, I've never lost my mobile
4. Have you or your grandmother found a solution to locate your things?
Leave things in the same place and have a certain organization with the important things.
5. Explain me a situation in which your grandmother loses something and what was
For example, when she lost some bank documents. He did not remember where she had
put them and in the end, she normally ask my mother (who is her daughter) where it was,
and she use to find it.
that number.
From 1 to 10, 8. I think it depends on the object. If, for example, I can't find the house
keys, and I'm in a hurry to go to the university, I'll be late for class, because I can't leave
without the keys.
7. How many objects does your grandmother uses on a regular day? Witch ones?
Many. Like clothes, bags, jewelry, documents, the cell phone, although he does not use it
much. The wallet, with all the card ...

8. Has your grandmotherever asked you for help in orderto search forthose things?
Of course. I try to spend time with them. So I often see where she leaves something, and
then asks where she left it.
Yes, I do. Normally more than a friend, my mom.
I think that over time, you end up finding it. Unless you have been robbed, then it is more
complicated for you to recover it again.
INTERPRETATION: Blanca's grandmother is the one who usually loses her things. Probable
due to her age. The most common items are the bank documents and some jewels. If she
can't find something, her infallible method is to call her daughter or granddaughter to ask
where it is.
INTERVIEW 6
Name: Nacho Canovas
Age: 20 years
Living situation: Living with his parents and brother, he visits his grandmother once a week.
Personal situation: single
Current Job: Studying Business and autonomous
My grandmother usually forgets where they left their personal things as the phone, but out
of these things use to lose the earrings.
In my opinion she does not. Always leaves things inthe firstplaceshe wants, without thinking,
so she use to forget where they are.
Yes, I used to be pretty organized, but even like that sometimes I lose things.
4. Have you or your grandfather found a solution to locate your things?

Until now, the best solution for that historical problem is being self-organized and keeping
your stuff always in the same places.
5. Explain me a situation in which your grandfather loses something and what was
Last week my grandmother lost their earrings at the residence, and we didn’t know where
they were. For found them we’ve been half an hour trying to find them around the bedroom
and around the living room, cause their size. Finally we’ve found them at the living room on
the sofa.
that number.
I would positionate this situation as a 9. Cause losing things feels me be stressed because of
the waste of time, and cause is something I could prevent.
I don't know exactly how many quantity of objects does my grandmother uses everyday, but
I would say 40 as an estimation.
Ye, cause their reduced mobility she uses to ask me for help.
Yes, I always lose something, I try to ask everyone is with me to give me some help.
Most of the times I find what I am looking for, just few times I don’t find anything, but on that
cases I found myself so overwhelmed.
INTERPRETATION: As a conclusion from this interview, I am concerned that losing something
makes people feel they’re wasting their time and they could prevent it.
INTERVIEW 7
Name: Enrique Alvarez
Age: 80 years
Living situation: Living in a residence
Personal situation: Widower

1. Do you often lose your personal things? Out of these things what are the most common
ones you lose?
Not to much, cause I use to be organized. But I can’t prevent to forget where I left my keys
sometimes.
I use to, usually I try to locate every object at the same place. And therefore every object
always have their place.
Absolutely! Lastmonday, I lost my keys in the street, getting off from ataxi, my keys felt down
and I didn't realize it until 15 mins later. I’ve been looking for them for a while, and a boy was
helping me found them on the floor.
No, just waste time looking for the object you have lost.
find that object.
The process was the following one: I lost my keys, 15 minutes later I realized about it, I
started looking for them just around where i was at this moment, then I started walking
back, and finally we found them where I got off the taxi.
that number.
10. I hate losing objects, this is because I try to be so organized, it’s an unnecessary waste of
time.
7. How many objects do you use on a regular day? Witch ones?
I use to use maybe 100 objects per day probably, moreover, i don’t know exactly. The phone,
keys, wallet, table games, etc.
8. Have you ever asked you for help in order to search for a thing?
No, general I try to find them by myself. Because it’s my fault and therefore my problem.
Noone has to be in charge of my problems. I think I can solve it on my own.

Yes, of course when is something very important as an ID Card or credit card, I try to have
some help, but on things as my phone , keys or other stuff, I look for them in my own.
Yes, almost always I end founding what I have lost, because I used to be organized and the
objects used to be close.
INTERPRETATION: From this interview I realize that even if you’re organized, you can’t
prevent to lose personal things, because not always depends on you. So everyone loses
objects in this life.
INTERVIEW 8
Name: Xavi Tello
Age: 26 years
Living situation: Shared flat
Current Job: Working in a company
Not often, he is really organized with his personal things.
The things that he uses in his daily life, yes.
3. And you, have you experienced a situation where you have lost your things and you
felt overwhelmed? Explain me a little bit more.
Yes, a couple of days ago, I lost my wallet. When I notice that It wasn’t in my pockets and
neither at home, I was so nervous I started to call my parents and ask if it was at their house
but it wasn’t, asked my friends, go and check if it was at my car,etc. after some hours I found
it down my bed.
Yes, for all the important things, what he does is write in a notebook where each one is
located.
5.Explain me a situation in which your grandfather loses something and what was the

One day he lost the home keys. When he couldn’t enter home, he calledmy parents, brothers,
cousins and ask if they know where they were. Finally, he called me and I saw the keys in the
common room of my house.
6. If you would give me a number between 1 (I don’t care) to 10 (I care a lot) about how it
feels to lose your things, what would you tell me? Explain me why you choose that number.
9, because as I have mentioned before he is really organized with everything, and if the loose
something, he would feel really bad
The main objects that he uses every day and most important ones for him are: keys from
home, mobile phone, wallet and his hat.
Yes, the day he lost the keys
9.On the other hand, have you ever asked a friend to search for something?
If I lose something, I tend to ask my flatmate.
Yes, because we normally don’t lose things
INTERPRETATION: In this situation, he is really organized and normally he always knows
where all the things are, so he doesn’t lose it normally. But besides that, when he loses
something he feels really bad.
INTERVIEW 9
Name: Laura Ribot
Age: 21 years
Living situation: Living in shared flat
1. Does your grandfather often lose his personal things? Out of these things what are the
most common ones he loses?
Yes, his wallet

He doesn’t know where their things are normally
3. And you, have you experienced a situation where you have lost your things and you felt
overwhelmed? Explain me a little bit more
Yes, I was at football, I didn’t know where my cap was, and I was really annoyed because I
didn’t know where it was, and when I asked my friends, they told me it was in my head.
Yes, I always try to put in the same place or write it down on my phone notes
5. Explain me a situation in which your grandfather loses something and what was the
He used to lose his wallet sometimes, and he doesn’t know most of the times where to find
it so we decided to give him money every week instead of having his own card
6. If you would give me a number between 1 (I don’t care) to 10 (I care a lot) about how it
feels to lose your things, what would you tell me? Explain me why you choose that number.
It depends on what you lose; if it is something special it would be a 7 or 8, if not, then it’s a 3
or 4
He doesn’t have a phone, so what he usually loses his keys.
He never asked me, he usually ask it to my parents
Yes, once a week, when I’m in the university, at home sometimes, etc.
Most of the times, yes, but there’s some punctual moments that I didn’t find what I was
looking for and that bothers me.
INTERPRETATION: In this situation, it can be seen that he normally lose some personal
objects like his wallet and this really bothers him and his family.
INTERVIEW 10
Name: Antonio Castillo

Age: 71 years
Living situation: He lives with his wife
Personal situation: Retired
Current Job : A few years ago he had a small construction company. He was a trowel.
1. Doyouoftenloseyourpersonalthings?Out ofthesethingswhat arethemost common
ones you lose?
As everyone. Sometimes I don't know where I left the keys or the wallet. Also sometimes
I look for a specific tool and I don't know where you are or if I have left it to someone.
The things I use in my day to day normally I know where they are. But as I saidbefore, unusual
things like a Phillips screwdriver, I don't know where it is.
As you know, I am retired. So I have a lot of free time. I like to entertain myself doing DIY for
the house. One day a friend asked me for an electric saw, and after a while I didn't remember
where it was, or who had left him. After months, when I needed it, I started asking, and in the
end, the neighbor had the saw in his storage room.
Try to remember, or ask the people around me.
find that object.
Well, for example when when I didn't know where my phone was. My daughter got angry
with me because I didn't know where she was. But I was sure I would be home. So to find
out where I was, I called myself from the home landline. and in the end it was under the
sofa at home.
6. If you would give me a number between 1 (I don’t care) to 10 (I care a lot) about how
it feels to lose your things, what would you tell me? Explain me why you choose that
number.
9, because I am anxious to have to ask people where my things are.
From the most basic things like the wallet or mobile, to a cutting saw.

Of course. It is my best strategy.
Not many times. But sometimes my wife asks me where I left the TV remote for example.
Most things do. and if I don't change them for a new one. Although if he is at home, they
always appear.
INTERPRETATION: Antonio, is a person with a lot of vitality, that although this retiree likes to
feel useful. He usually loses more easily the things he does not use in his day-to-day life, such
as the example of a saw. His best ally to find things is his wife Isabel.

SUMMARY OF WHAT WE HAVE LEARNED
What assumptions did you confirm?
Each person is adifferent world. We have seenthat most people often losethe most common
things they use in their day-to-day lives, such as their wallet, cell phone, TV remote control,
etc. But on the other hand, there is also a tendency to forget where are the things that you
do not use very frequently, such as the electric saw.
We have also seen that although some people try to be more organised and for example
writing down in a notebook where are the important things located, there’s some time that
is impossible to have everything controlled and not losing something. So this is a positive
point for our project.
What assumptions did you change?
Before we thought that the important thing for our target(old people) was a locator for their
things, but by doing these interviews we saw it is not only that. For example, we saw that
there is an SOS device that old people press and calls their family or the 112 in case of an
emergency. So we changed a little bit our possible solution by adapting to our target, and we
have to try to integrate this new needs to our solution.
What are your next steps?
One of our main next steps would be, integrate this new concepts, like the SOS button and
ask them again if they would use our product.
Another thing that we have to keep in mind, in that old people most of the times don’t know
how to use technology so we have to make sure that our new solution is easy to use. One of
the possible solutions is a watch, as we have seen old people always wear watches.

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