CQI sponsorship pack 2016_JR Feb 2

SPONSORSHIP
OPPORTUNITIES
cqiconference.org | Jude Rosset | +44 (0) 20 7880 6217 | jude.rosset@redactive.co.uk

Quality World magazine
Quality World is the CQI’s monthly membership magazine.
Already the UK’s leading independent quality publication, it aims
to be the world’s main source of up-to-date information on the
world of quality and its latest tools and techniques.
With a readership of more than 34,000 each month, Quality
World is posted directly to the CQI’s members as well as external
subscribers.The breakdown of readership comprises 11,000
members of the CQI and 1,000 individual subscribers, both in the
UK and globally.
Every month Quality World reports on business improvement
techniques such as six sigma, business excellence, ISO 9000 and
total quality management. It also offers in-depth coverage of
contemporary business issues, making it essential reading for
quality professionals who want to stay ahead of the competition.
Visit: thecqi.org to find out more.
The Chartered Quality Institute
The Chartered Quality Institute (CQI) is the chartered body for
quality management professionals. Established in 1919 and gaining
the Royal Charter in 2006, the CQI’s vision is to put quality at the
heart of every organisation.The CQI exists to benefit the public
by advancing education in knowledge of and the practice of quality
in industry commerce, the public sector and the voluntary sectors.
The CQI has 10,000 members globally, extending across 150
countries.Visit: thecqi.org to find out more.
The International Register
of Certificated Auditors
The International Register of Certificated Auditors (IRCA) is the
specialist division for Management Systems Auditors.The world’s
original and largest international certification body for auditors of
management systems, IRCA was formed in 1984 as part of the UK
Government’s enterprise initiative, designed to make industry and
business more competitive through the implementation of quality
principles and practices. IRCA has 10,000 members globally.Visit:
irca.org to find out more.
ABOUT CQI AND IRCA
CQI Conference 2016 is being jointly hosted by the CQI and IRCA

Who attends the conference?
2015 speakers included:
ABOUT THE
CONFERENCE
The Chartered Quality Institute’s Conference 2016 will be
held on 13 April 2016 at the King’s Fund, London.
The 2015 event was a sell out. Building on the 2015 theme
of “The future of business excellence: Quality management is
changing... are you?” the 2016 event will offer practical
insight into to role of quality in enhancing reputation,
improving profitability and driving business improvement.
The event is for leaders and mangers who wish to further
their understanding of the strategic benefit of quality
management, assurance and improvement.
2015 attendees included:
Audience breakdown by sector: The 2015 conference was attended by:
Audience breakdown by job title:
19% Professional services
18% Manufacturing
14% Construction and engineering
9% Transport
7% Technology
6% Other
5% Utilities
4% Energy
4% Medical/Healthcare
3% Government
2% Finance
2% Hospitality and tourism
2% Pharmaceutical
2% Public Services
1% Other
35% Quality Manager
18% Manager (other)
10% Director/Head of Quality
9% Quality Engineer/Officer
8% Director/Head of
Department (other)
6% Consultant/Specialist/
Analyst
6% Other
5% Auditor/Analyst
3% Partner/MD
19+16+9+8+8+8+8+5+5+4+3+3+2+1+1
35+18+10+9+8+6+6+5+3
19
35
Members
Non-members
18
18
14
9
76
109
8
6
5
4
4
3
2
3
2
5
3
6
2
2
76%
24%
• Babcock International
• Boots UK Ltd
• Centrica (British Gas)
• Civica
• Domino UK
• GE Healthcare
• Jaguar Land Rover
• JCB
• Kimberly-Clark
• Mitie
• Ministry of Defence
• Network Rail
• Skanska UK PLC
• Thales UK Ltd
• The AA
• Virgin Media
• Virgin Trains
• Volkswagen Group UK
Mark Gallagher
Industry Executive,
Formula 1
James Woudhuysen
Innovation
Forecaster
Chris Sexton
CQI President and Technical
Director, Crossrail

83%
of delegates felt that they
learned practical points from the
presentations that they could
implement within their role
4
exhibitor
networking
breaks
92%
of attendees rate the
conference good/
excellent
2015 KEY STATS
1 DAY
13
APR
200+
attendees
7+
exhibitors
15+
speakers
#CQICONF15
77%
of attendees would
attend the CQI
conference again
SELL OUT
event

OPPORTUNITIES
Sponsors and exhibitors will gain premium exposure to quality
professionals, whilst supporting the Chartered Quality Institute
(CQI) in arming professionals with the knowledge and skills to
develop and maintain a competitive advantage and future proof
their business.
We have a number of opportunities open to sponsors including
headline sponsorship, breakout session sponsorship and
exhibition packages.Additional creative sponsorship options are
available upon request.
Sponsorship will provide your
organisation with the opportunity to:
• raise the profile and increase awareness of your organisation/
brand/products/services
• reach and engage with a highly-targeted audience
of industry professionals – creating valuable new contacts and
business opportunities among current
and potential customers
• align your organisation with The Chartered Quality Institute,
The International Register of Certificated Auditors and
Quality World magazine
• influence senior quality and procurement professionals.
CQI Conference 2015 Sep Oct Nov Dec Jan Feb Mar Apr May
Event launch
Website launch
Early bird deadline
A5 flyer (handouts and direct mail)
Conference advert in Quality World magazine
News, editorial and social coverage by Quality World magazine
(print and digital)
News/social media coverage by Redactive Media Group
Regular event e-newsletters
MPUs/banner advertising on Quality Express e-newsletters
MPUs/banner advertising on CQI website and e-newsletters
MPUs/banner advertising on IRCA website and e-newsletters
MPUs/banner advertising on Quality Jobs website and
e-newsletters
Social media coverage by CQI and IRCA
Marketing at World Quality Day
Marketing at CQI and IRCA training and events
Event - dateTBC
Post-event coverage by Quality World magazine
Post-event coverage by CQI and IRCA
The 2016 conference will be promoted across the following platforms:

TO VIEW A FULL BREAKDOWN
OF THE PACKAGES AVAILABLE
CLICK HERE
Sponsors and exhibitors will gain premium exposure to a targeted audience of
recruitment professionals, plus invaluable coverage across CQI’s and IRCA’s digital
and print platforms.
We have a number of packages open to industry
suppliers including:
• Headline sponsorship
• Premier conference sponsorship
• Drinks reception sponsorship
• Badge/lanyard sponsorship
• Delegate bag sponsorship
• Refreshment sponsorship
• Prize draw sponsorship
• Exhibition stands
• Inserts in to delegate bags
Exhibition stands will be allocated on a ‘first come, first served’ basis.
OPPORTUNITIES List of benefits Headline sponsor exhibition
package
Premier conference
sponsor
Drinks reception sponsor Badge/Lanyard
sponsors
Delegate bag
sponsor
Refreshment
sponsor
Prize draw sponsor Exhibition package Inserts in
delegate bags
Pre-event publicity
Sponsor logo on conference promotional material, including print and digital Tier 1 - premium position Tier 2
Sponsor logo on conference flyer Tier 1 - premium position Tier 2
Sponsor/ exhibitor logo, profile and link to appear on CQI Conference website Tier 1 - premium position
Across all content pages
including reciprocal link to
sponsor website
200 word profile
On sponsors page
150 word profile
On sponsors page
100 word profile
On sponsors page
100 word profile
On sponsors page
100 word profile
On sponsors page
100 word profile
On sponsors page
100 word profile
On sponsors page
100 word profile
Sponsor logo to appear alongside the CQI Conference 2016 logo and billed as 'in association with'
Sponsor logo on conference MPUs and banners
Social media announcement by CQI IRCA Headline sponsor Premier sponsor Drinks Reception sponsor Official sponsor Official bag sponsor Refreshment sponsor Prize draw Official exhibitor
Use of official sponsor logo Headline sponsor Premier sponsor Drinks Reception sponsor Offical sponsor Offical sponsor Offical sponsor Offical sponsor Official exhibitor Official supporter
Conference publicity
Sponsor logo to appear on conference promotional material on the day, including print and digital Tier 1 - premium position Tier 2
Sponsor logo to appear on holding screens throughout the event (excluding speaker slides and sponsored seminars) Tier 1 - premium position Tier 2
Listing and profile in the conference delegate guide Tier 1 - premium position Tier 2
Advert in conference delegate guide Full page advert Full page advert
Conference delegate ticket Max 4 Max 2 Max 2
Keynote/main stage session and be billed as 'sponsored by' in the delegate guide and on the programme page
Opportunity to address delegates at a streamed breakout and be billed as 'sponsored by' in the delegate guide and on the programme page
Insert into delegate bag
Exhibition stand Tier 1 - premium position (3x2)
Drinks reception publicity
Sponsor logo to appear on conference promotional material throughout the drinks reception including print and digital
Sponsor and CQI Co-branded wine glass tags
Branding alongside drinks reception listing in the conference delegate guide
Opportunity to provide branded napkins (supplied by sponsor)
Opportunity to provide 2 pull up banners (supplied by sponsor)
Badge/Lanyard publicity
Sponsor logo to appear alongside CQI Conference logo on conference delegate badge/lanyard
Branding alongside badge/lanyard listing in the conference delegate guide
Bag publicity
Sponsor logo to appear alongside CQI Conference logo on conference delegate bags
Branding alongside bag listing in the conference delegate guide
Lunch/break publicity
Sponsor logo to appear on conference promotional material throughout the service and refreshment areas including print and digital
Branding alongside refreshmentst listing in the conference delegate guide
Prize Draw publicity
Sponsor logo to appear on conference promotional material throughout the venue on the prize draw including print and digital
Branding alongside prize draw listing in the conference delegate guide
Post event publicity
Mention in Quality World magazine post conference write-up Tier 1 - premium position
Logo to feature on post-event e-newsletter Tier 1 - premium position
Additional
Opportunity to mail the database of conference delegates for two mailings pre or post conference (mailing through
independant mailing house at sponsor's expense) - subject to DPA opt in
Banner advertisement on the CQI's official jobsite qualityjobs.org.uk or Quality Express Tier 1 - premium position Tier 2 Tier 2 Tier 2 Tier 1 - premium
position
Button on the cqi website thecqi.org for three months
Sponsored two page advertorial feature in Quality World magazine (edition subject to agreement) Two full page advert Two full page advert
Full page adverts in Quality World magazine (edition subject to agreement) Two full page advert One full page advert One full page advert One full page advert One full page advert One full page advert One full page advert
Price £15,000 £6,000 £6,000 £4,500 £4,500 £4,000 £5,000 £5,000 £750-£900

HEADLINE SPONSORSHIP EXHIBITION PACKAGE £15,000 +VAT
Pre-event publicity:
• sponsor logo to appear on conference promotional material,
including printed and electronic media including:
- advertisements in Quality World magazine
- conference e-newsletter sent to 17,000+ individuals
- conference flyer targeting 2,000+ professionals*
- conference MPUs and banners which will feature on but
not limited to; thecqi.org, irca.org, qualityjobs.org.uk and
e-newsletters
• your company logo to appear alongside the CQI Conference
logo billed as ‘CQI Conference 2016 – in association with...’
• sponsor logo, profile and link to appear on the dedicated
conference website – cqiconference.org (940+ visits per month)
- sponsor branding to appear in prominent position on all
content pages
- sponsor profile will appear in a premium position on the
sponsor’s page
- reciprocal link from the conference website to sponsor website
• your company will be announced as a headline sponsor by
CQI conference, CQI and IRCA social and media coverage of
the conference
• sponsor may use a specific CQI Conference 2016 headline
sponsor logo on your own marketing collateral, throughout the
contract period
Conference publicity:
• joint branding with CQI conference to appear on promotional
material throughout the conference, including printed and
electronic media (alongside other sponsors) including:
- on screen graphics and venue signage (excluding speaker slides)
- conference delegate guide
- logo and profile premium listing in the conference delegate
guide (maximum 200 words)
• one premium-page advertisement in the conference delegate
guide (complete artwork to be supplied by sponsor) (value £995)
HEADLINE SPONSOR
CONTINUES OVERLEAF
THE HEADLINE
SPONSORSHIP
PACKAGE OFFERS YOU
UNRIVALLED EXPOSURE
TO SENIOR QUALITY
PROFESSIONALS AND
DECISION MAKERS.
SO
LD
SO
LD
SO
LD

• Sponsor logo to feature alongside your keynote/main stage session
and will be billed as‘sponsored by’ in the conference delegate
guide and on the programme page of the conference website
(content and theme subject to approval by CQI and Redactive)**
• four conference delegate places (ratecard value £1,580)
• opportunity to provide an insert for the conference delegate
bags (200+ supplied by sponsor)
• sponsor to receive a premier position exhibition stand (area 3m
x 2m), in an agreed location in the conference exhibition.A table
and two chairs and electricity can be supplied subject to the
location (ratecard value £5,000)
HEADLINE SPONSORSHIP EXHIBITION PACKAGE £15,000 +VAT
HEADLINE SPONSORSHIP CONTINUED Post event:
• mention in Quality World magazine post-conference write-up
• logo to feature on post event e-newsletter
Other:
• opportunity to mail the database of conference delegates for two
mailings pre or post conference (mailing through independent
mailing house at sponsor’s expense, subject to DPA opt-in)
• banner advertisement in prime position on the CQI’s official
jobsite qualityjobs.org.uk or Quality Express (value £750)
• button on the CQI website thecqi.org for three months
(value £2,250)
• sponsored two page advertorial feature in Quality World
magazine (value £4,275) (edition subject to agreement)**
• two full page adverts in Quality World magazine (value £3,700)**
*
subject to date of agreement **
subject to availabilitySO
LD
SO
LD
SO
LD

PREMIER CONFERENCE PACKAGE – BREAKOUT SESSIONS –
£6,000 + VAT – MAXIMUM OF TWO AVAILABLE
highlighting the sponsor conference breakout session
- conference flyer targeting
2,000+ professionals*
• sponsor logo, profile and link to
appear on the dedicated conference
website – cqiconference.org (940+
visits per month)
• your company to be announced as a
premier sponsor by CQI conference,
CQI and IRCA social and media
coverage of the conference
• sponsor may use a specific CQI Conference 2016 sponsor logo
on your own marketing collateral, throughout the contract period
• sponsor logo to appear on promotional material throughout the
conference, including printed and electronic media (alongside
other sponsors) including:
- logo and profile listing in the conference delegate guide
(maximum 100 words)
• full page advertisement in the conference delegate guide
(complete artwork to be supplied by sponsor, value £500)
• sponsor logo to feature alongside your streamed breakout
session and will be billed as ‘sponsored by’ in the conference
delegate guide and on the programme page of the conference
website (content and theme subject to approval by CQI and
Redactive)***
• two conference delegate places (ratecard value £790 +VAT)
Post event:
Other:
• sponsored two page advertorial feature in Quality World
magazine (value £4,275) (edition subject to agreement)**
• one full page of advert in Quality World magazine
(value £1,850)**
The future of
business excellence
The King’s Fund,
No. 11 Cavendish Square,
London, W1G 0AN
15 April 2015
For more details, or to
book your place call:
020 7880 6225 or visit:
cqiconference.org/april15
#cqiconf15
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Quality management is changing... are you?
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*
subject to date of agreement, **
subject to availability, ***
subject to approval by Redactive and CQI
Position you and your brand as a thought leading
organisation.The premier conference package offers
you the opportunity to speak/present at a streamed
breakout session during the conference.
SO
LD
SO
LD
SO
LD

• branding alongside the drinks reception listing within the
conference programme featured on the website and delegate guide
• your company will be announced as the drinks reception
sponsor by CQI conference, CQI and IRCA social and media
• sponsor may use a specific CQI Conference 2016 official drinks
reception logo on your own marketing collateral, throughout
the contract period
• logo and profile listing in the conference delegate guide
(maximum 100 words)
Drinks reception publicity:
drinks reception, including printed and electronic media including:
- prominent on-site drinks reception signage co-branded with
CQI Conference
- co-branded (sponsor CQI Conference) wine glass tags
• bar area, staff and drinks including wine, larger and soft
drinks provided
• opportunity to provide branded coasters (supplied by sponsor)
• sponsor may provide two branded pull-up banners in the drinks
reception (supplied by sponsor)
Post event:
Other:
• one full page of advert in QualityWorld magazine (value £1,850)**
DRINKS RECEPTION SPONSOR PACKAGE £6,000 +VAT
*
subject to availability
The drinks reception provides you with an opportunity to
network directly with delegates after the conference and
speak with key decision makers from the quality profession.
The drinks reception will be open post the conference.

BADGE LANYARD SPONSORSHIP – £4,500 + VAT
• your company will be announced as a official sponsor by
CQI conference, CQI and IRCA social and media coverage
of the conference
• sponsor may use a specific CQI Conference 2016 official
contract period
(maximum 100 words)
• sponsor branding to appear on one of the following:
- conference delegate badges – 200+ (co-branded with
CQI Conference)
- conference delegate lanyards – 200+ (co-branded with
CQI Conference)
Post event:
Other:
*
Position your brand alongside CQI Conference and reach a
targeted audience of leadership and quality professionals.
Lanyards and badges will be presented to all guests and must
be worn at all times. Both packages provide a unique branding
opportunity and are available for exclusive sponsorship.

- advertisements in QualityWorld magazine
conference website – cqiconference.org (940 + visits per month)
• your company will be announced as a official sponsor by CQI
conference, CQI and IRCA social and media coverage of the
conference
contract period
BAG SPONSORSHIP – £4,500 + VAT
(maximum 100 words)
• sponsor logo to appear on conference delegate bags
(co-branded with CQI Conference)
Post event:
Other:
*
OFFICIAL
SPONSOR
A fantastic branding opportunity, the bag sponsorship package
is available for exclusive sponsorship. Promote your brand
alongside CQI to all delegates attending the CQI Conference.
Bags will be handed out to all delegates at upon arrival.
SO
LD
SO
LD
SO
LD

• your company will be announced as a official refreshments
contract period
REFRESHMENTS SPONSOR – £4,000 + VAT
- prominent on-site signage featuring sponsor logo
(alongside CQI Conference logo) in the service and
refreshment areas
(maximum 100 words)
Post event:
Other:
*
subject to date of agreement
A great branding opportunity the lunch and break package
is available for exclusive sponsorship. Highlight your
brand alongside CQI to leading professionals in quality
management. Refreshments included in cost.

• your company will be announced as a official prize draw
PRIZE DRAW SPONSOR £5,000 + VAT
contract period
(maximum 100 words)
Post event:
Other:
• one full page of advert in Quality World magazine (value
£1,850)**
*
Prize draw sponsor cards will be placed prominently on the
registration desk allowing attendees the opportunity to enter
the sponsor prize draw.The prize draw will be entered in
return for business card collection – a great lead generation
opportunity (cards to be retained by Redactive and data will
be supplied electronically to sponsor post the conference).
Prize draw winner will be announced at the end of the
conference in the final session,prize to be supplied by sponsor.

• exhibitor logo to appear on selected conference promotional
material, including printed and electronic media including:
- selected advertisements in Quality World magazine
• exhibitor logo, profile and link to appear on the dedicated
• your company will be announced as a official exhibitor by
CQI conference, CQI and IRCA social and media coverage
of the conference
EXHIBITION PACKAGE £5,000 +VAT
• exhibitor may use a specific CQI Conference 2016 official
exhibitor logo on your own marketing collateral, throughout the
contract period
• exhibitor logo to appear on promotional material throughout
the conference, including printed and electronic media
(alongside other sponsors and exhibitors) including:
(maximum 50 words)
• two conference delegate places (ratecard value £790 +VAT)
bags (200+ supplied by exhibitor)
• exhibitor to receive an exhibition stand (area 3m x
2m), in an agreed location in the conference exhibition.
A table and two chairs and electricity can be supplied
subject to the location
Post event:
Other:
*
The conference exhibition is your opportunity to network
directly with delegates, promoting your organisation, brand,
products and services to decision makers from the quality
profession.The exhibition will be open for the duration of
the conference and delegates are encouraged to network
and congregate within the exhibition hall during lunch and
conference breaks, as all refreshments will be served there.

Additional promotion includes:
• supporter may use a specific CQI Conference official
supporter logo on your own marketing collateral,
throughout the contract period
INSERTS IN TO DELEGATE BAGS £750-£900 +VAT
Position your brand alongside CQI Conference and reach
a targeted audience of leadership and quality professionals.
Providing an insert into the delegate bags (200+) offers you
the opportunity to connect with professionals at conference,
establishing relationships and creating new business leads.
Bags will be handed to all conference attendees upon
arrival at the event.
The insert is to be supplied at the cost of the sponsor and
is subject to approval by CQI and Redactive.

CQI sponsorship pack 2016_JR Feb 2

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