1. The name ‘Paramount’ connotes superiority and power. The splashes graphology backs
this up; the font is regal and the stars add themes of power. The positioning of the
companies name shows it on the top of a mountain, suggesting that Paramount are the
top of the production industry. This also connotes power, as one must be strong to climb a
mountain.

2. The lion is the ‘King’ of the jungle, MGM have centred there splash around this to denote
that they are the kings of the production companies. The gold banner adds wealth and class
to the splash. The font of the title connotes wealth, and the phonology of the companies
title sounds very regal and high class.