The Hunt was an independently produced Danish film from 2012 that was both a critical and financial success. It had a budget of approximately $3.45 million and went on to make a $16.76 million profit. The film received co-production support from film institutions in Denmark, Sweden, and Poland. It was primarily filmed on location in a small Danish village to keep costs low. The film used traditional independent film marketing strategies like film festival premieres and an online presence through YouTube, social media, and its website to build an audience.

1. ‘The Hunt’ – Production & Marketing Of
An Independent Film
Facts –
• ‘The Hunt’ is an independent Danish film,
available in Danish, Polish and English
language formats
• Released In 2012
• Currently 93% positive reviews on ‘Rotten
Tomatoes’ & 8.3/10 on ‘IMBD’
• Ran on a budget equivalent to an
estimated $3,450,000
• Received an estimated $16,763,703 profit
form the Box Office.

2. Production
The film was originally distributed by Danish film institution ‘Nordisk Film’ which is known
for distribution of independent films, most unlike independent films ‘The Hunt’ reached
(although small scale) international audiences, reaching over mainly to America, England
and Poland, the film then went on to be distributed by US distributors ‘Magnolia Pictures’.
The film was produced by Danish film studio ‘Zentropa’ and although originally an entirely
independent film, the film received co-production support from Sweden's ‘Film i Vast’, the
‘Danish Film Institute’ and the ‘Swedish Film Institute’ alongside other smaller companies
supporting the production of the film
Due to holding a low budget, the film was produced mainly in one location setting, a small
Danish village. This lowered the cost of the production. As the film was originally entirely
independent the text focuses around a taboo subject of child sex abuse accusations, not a
common narrative found in Hollywood distributed films, however most independent films
tackle taboo subjects.

3. Marketing
Film Festivals - As most independent films marketing is
heavily dependant on both film festivals and the
internet to promote the text, ‘The Hunt’ is no
exception. Initially the movie began promotion when it
was featured in the Cannes 2012 film festival.
YouTube – was used to promote the film by uploading a
trailer of the film, this is a free form of advertisement
which is capable of reaching an international audience.
A movie poster was also created for the films
promotion (as presented on the first slide)
As well as this marketing consisted of the following -
Social Networking Sites – webpages such as
‘Facebook’ and ‘Twitter’ where used to promote the
film, another example of internet dependant
marketing. These pages where used to promote
cinema releases, interviews with the cast, pictures
and sneak peak trailers etc.