SlideShare a Scribd company logo
1 of 19
Download to read offline
Case Study – THE ACT OF KILLING.
• The Act of Killing is a 2012 documentary film.
• Directed by Joshua Oppenheimer, and co-directed by Christine Cynn and an
anonymous Indonesian. It is a Danish-British-Norwegian co-production,
presented by Final Cut for Real in Denmark and produced by Signe Byrge
Sørensen
• It is a Docwest project of the University of Westminster.
• It won the 2013 European Film Award for Best Documentary, the Asia Pacific
Screen Award, and has been nominated for the Academy Award for Best
Documentary Feature at the 86th Academy Awards.
Overview of the film In this chilling and inventive documentary, executive produced by Werner Herzog,
Errol Morris and André Singer, the unrepentant former members of Indonesian
death squads are challenged to re-enact some of their many murders in the style of
the American movies they love.
Production
• In 2001, while conducting interviews for their 2003 film The Globalisation
Tapes, Joshua Oppenheimer and Christine Cynn began delving into the
Indonesian killings of 1965–66. After moving up the ranks of those
involved with the killings, Oppenheimer's interviews led him to meet
Anwar Congo in 2005. The film was shot mostly in Medan, North Sumatra,
Indonesia, between 2005 and 2011. After seeing an early preview of The
Act of Killing, filmmakers Werner Herzog and Errol Morris signed on as
executive producers
Production Companies.
•
•
•
•
•
•

Final Cut for Real
Piraya Film A/S (co-produced with)
Novaya Zemlya (co-produced with)
Spring Films (in association with)
The film was shot between 2005 and 2011.
It took more than seven years to complete and would never
have been successful without extensive work by dozens of
Indonesians.
• The Indonesians involved met with human rights groups,
who told them that if they included their names in the
credits, they could face intimidation, harassment and
possibly a death made to look like an accident.
• Produced by •
•
•
•
•
•

Signe Byrge Sørensen
Executive:
Werner Herzog
Errol Morris
Andre Singer
Joram Ten Brink
•
•
•
•
•

Budget- $1 million
Box office as of Jan 26, 2014 - $469,214
France – release date: 10/4/13- total gross $10,320
Spain – release date: 30/8/13 – total gross $61,258
United Kingdom- release date: 28/6/13- total gross
$163,777
• Only shown in 15 theatres in the opening week and then
down to 6 in August.
• Doesn’t need to go down the big distribution channel as it
is targeting a niche market. Although it has been
nominated for many awards it has only made $710,457.
• The Indonesian co-director spent eight years working on the film and has
also been responsible for its unofficial distribution in Indonesia. The film
wasn’t submitted to the government’s censorship board, opting instead
to rely on thousands of private and public screenings despite
intimidation from paramilitary groups, local police and government
officials.
• Two screening organizers received death threats and last year the
manager of a local newspaper was beaten for writing an article
promoting “The Act of Killing.” At least three people were injured at a
social gathering held by victims’ families in Yogyakarta in October. They
were attacked by the Indonesian Anti-Communist Front (FAKI).
• It wasn’t like a normal production, many involved where anonymous and
it was dangerous for the producers of the film.
• Because of these issue the film wasn’t promoted widely in Indonesia and
therefore didn’t gain a lot of revenue, however because the documentary
film was intriguing, dangerous and interesting it attracted a wide
audience in other countries
Marketing.
• The main publicity was through social media (Facebook and Twitter). The
website is regularly attacked in Indonesia. Anyone in Indonesia “can ask
for a free DVD all the have to do is say that they will have a screening with
friends or family and give us their shipment address”.
• Anonymous is also in touch with a few bookstores that give out the DVD
as a bonus item, as well as two pirate DVD sellers who are marketing the
documentary online. He says that after it was announced on September
30 that The Act of Killing was available for free download in Indonesia,
the number of DVD requests doubled. "We cannot put billboard
advertisement or print an advertisement in media, but every time there's
an open screening, organizers print and put posters or stickers
everywhere," he says.
• Relies quickly established word of mouth as one of the must see films of
the year. Draft house Films secured the American distribution rights to the
film last year and is planning a 30-market theatrical release and awards
campaign.
Reviews
• Reviews
• "The most compelling thing you'll ever see" 5 stars – The Guardian
• "An utterly fascinating, chilling, but important film" 5 stars –
Independent on Saturday
• "Shatteringly powerful" 5 stars– The Sunday Times
• "This might be the most important documentary ever." 5 stars – The
Daily Mail
• "Simply the best film of the year" 5 stars – The Metro
• "Like no movie seen before" 5 stars – The Financial Times
• "Unlike anything else out there" 5 stars– Little White Lies
• "Staggeringly original" 5 – stars Time Out
• "A devastating, surreal must-see" 5 stars – The Evening Standard
Awards
• Gotham Independent Film Award for Best
Documentary, European Film Academy
Documentary Award - Prix Arte, National
Society of Film Critics Award for Best
Nonfiction.
Distribution.
Distributors:
•
•
•
•
•
•
•
•
•
•
•

Available for cinemas in the:
UK
USA
CROATIA
FRANCE
NETHERLANDS
CANADA
ICELAND
SPAIN
ITALY
AUSTRALIA
Festivals:
2012
Telluride Film Festival
Toronto International Film Festival
CPH:DOX
2013
Berlin International Film Festival
!F Istanbul Independent Int. Film Festival
Zagreb ox
SXSW, Austin
True/False, Columbia
Movies that Matter, Haag
One World Int. Human Rights Documentary Film Festival, Prague
FICUNAM Int. Film Festival in Mexico
The International Film Festival and Forum on Human Rights (FIFDH), Geneva
Tempo Festival, Stockholm
One World Int. Human Rights Documentary Film Festival, Romania
AND MANY MORE!
Online Distribution.

•

VHX

•

iTunes- order the full directors cut on ITunes.

•

Netflix

•

Xbox Live

•

Amazon Instant Video

•

Google Play
• Draft house films the US distributor has made a deal with
BitTorrent to distribute the film on the internet.
• Draft house Films continues to look for the best way to get
this documentary in front of eyeballs not just in the US but
around the globe. Says Draft house Films Chief Creative
Officer Evan Husney: “Our goal is to reach as many people as
possible — to preserve this film as a documentary, and as a
testament to what happened in Indonesia. BitTorrent Bundle
allows us to address a global audience of more than 170
million: to ensure that awareness of the film’s message
reaches beyond the Internet’s censors and firewalls.”
Dog woof Distribution UK.
Upcoming Screenings:
Friday 07 February
Milton Keynes – MK Gallery
Sunday 09 February
London – ICA – Director's Cut
Friday 14 February
Limerick – Limerick Royal – Director's Cut
Sunday 16 February
London – ICA – + Director Q&A
Sunday 02 March
Edinburgh – Pleasance Theatre – Popup Cinema Screening
Monday 03 March
Coventry – Warwick Student Cinema
Sunday 09 March
London – Prince Charles Cinema
Wednesday 19 March
Falmouth – The Poly
Monday 07 April
Saffron Walden – Saffron Screen

In celebration of today’s Oscar® nomination for
Best Documentary Feature, we are bringing
the film back to the big screen in multiple
markets beginning February 7th. Theatrical
dates and cities will be posted on the film’s
website www.actofkilling.com. The Act Of
Killing is also available to watch now on all
major Video OnDemand and digital platforms
including iTunes, Amazon Instant Video, and
Netflix and available for purchase in a deluxe
2-disc DVD/Blu-ray edition.

More Related Content

Viewers also liked

Dynamics of Documentary Credit
Dynamics of Documentary CreditDynamics of Documentary Credit
Dynamics of Documentary CreditAdnaan Jamilee
 
JRN 572 - Preview Week
JRN 572 - Preview WeekJRN 572 - Preview Week
JRN 572 - Preview WeekRich Hanley
 
Jane petrof credit list
Jane petrof credit listJane petrof credit list
Jane petrof credit listJane Petrof
 
Short Film Magazine Reviews
Short Film Magazine ReviewsShort Film Magazine Reviews
Short Film Magazine ReviewsRachelc906
 
Amy winehouse - Documentary Case Study
Amy winehouse - Documentary Case StudyAmy winehouse - Documentary Case Study
Amy winehouse - Documentary Case StudyCroudinator
 
Letter of credit lc seminar
Letter of credit lc seminarLetter of credit lc seminar
Letter of credit lc seminarosamaqaroot
 
Documentary Short Film Research
Documentary Short Film Research Documentary Short Film Research
Documentary Short Film Research Rachelc906
 
The Mechanics of Documentary Storytelling
The Mechanics of Documentary StorytellingThe Mechanics of Documentary Storytelling
The Mechanics of Documentary StorytellingAndy Carvin
 

Viewers also liked (10)

Dynamics of Documentary Credit
Dynamics of Documentary CreditDynamics of Documentary Credit
Dynamics of Documentary Credit
 
JRN 572 - Preview Week
JRN 572 - Preview WeekJRN 572 - Preview Week
JRN 572 - Preview Week
 
Jane petrof credit list
Jane petrof credit listJane petrof credit list
Jane petrof credit list
 
Short Film Magazine Reviews
Short Film Magazine ReviewsShort Film Magazine Reviews
Short Film Magazine Reviews
 
Documentary credits
Documentary creditsDocumentary credits
Documentary credits
 
Amy winehouse - Documentary Case Study
Amy winehouse - Documentary Case StudyAmy winehouse - Documentary Case Study
Amy winehouse - Documentary Case Study
 
Letter of credit lc seminar
Letter of credit lc seminarLetter of credit lc seminar
Letter of credit lc seminar
 
Documentary Short Film Research
Documentary Short Film Research Documentary Short Film Research
Documentary Short Film Research
 
The Mechanics of Documentary Storytelling
The Mechanics of Documentary StorytellingThe Mechanics of Documentary Storytelling
The Mechanics of Documentary Storytelling
 
Letter Of Credit
Letter Of CreditLetter Of Credit
Letter Of Credit
 

Similar to The act of killing case study

Production, distribution, exhibition
Production, distribution, exhibitionProduction, distribution, exhibition
Production, distribution, exhibitionarnellgrace
 
Media presentation
Media presentation Media presentation
Media presentation JaimieMartin
 
Innovation in entertainment
Innovation in entertainmentInnovation in entertainment
Innovation in entertainmentJaimin Patel
 
The Purge - Marketing Case Study
The Purge - Marketing Case StudyThe Purge - Marketing Case Study
The Purge - Marketing Case StudyAprilandDaniel
 
7 Documentaries
7 Documentaries7 Documentaries
7 Documentariesgsolman
 
What kind of media institution might distribute your media product
What kind of media institution might distribute your media productWhat kind of media institution might distribute your media product
What kind of media institution might distribute your media productamy collins
 
Working titles andWARP
Working titles andWARPWorking titles andWARP
Working titles andWARPtaliasmith
 
Terry Stevens Dogwoof Restrepo
Terry Stevens Dogwoof RestrepoTerry Stevens Dogwoof Restrepo
Terry Stevens Dogwoof Restrepostoliros
 
January february2013 newsletter
January february2013 newsletterJanuary february2013 newsletter
January february2013 newsletterwurld
 
Fish tank (2009) Case Study
Fish tank (2009) Case StudyFish tank (2009) Case Study
Fish tank (2009) Case Studystarsmileygirl34
 
Ill manors production, distribution, exhibition
Ill manors production, distribution, exhibitionIll manors production, distribution, exhibition
Ill manors production, distribution, exhibitionsandraoddy2
 

Similar to The act of killing case study (20)

Big vs small2
Big vs small2Big vs small2
Big vs small2
 
Case study fish tank
Case study  fish tankCase study  fish tank
Case study fish tank
 
Production, distribution, exhibition
Production, distribution, exhibitionProduction, distribution, exhibition
Production, distribution, exhibition
 
Aleias
AleiasAleias
Aleias
 
Media presentation
Media presentation Media presentation
Media presentation
 
Media presentation
Media presentation Media presentation
Media presentation
 
Innovation in entertainment
Innovation in entertainmentInnovation in entertainment
Innovation in entertainment
 
The Purge - Marketing Case Study
The Purge - Marketing Case StudyThe Purge - Marketing Case Study
The Purge - Marketing Case Study
 
Wild Bill - revision
Wild Bill - revisionWild Bill - revision
Wild Bill - revision
 
7 Documentaries
7 Documentaries7 Documentaries
7 Documentaries
 
What kind of media institution might distribute your media product
What kind of media institution might distribute your media productWhat kind of media institution might distribute your media product
What kind of media institution might distribute your media product
 
Working titles andWARP
Working titles andWARPWorking titles andWARP
Working titles andWARP
 
Evaluation question 3 Marco
Evaluation question 3 MarcoEvaluation question 3 Marco
Evaluation question 3 Marco
 
Film industry research task
Film industry research taskFilm industry research task
Film industry research task
 
Terry Stevens Dogwoof Restrepo
Terry Stevens Dogwoof RestrepoTerry Stevens Dogwoof Restrepo
Terry Stevens Dogwoof Restrepo
 
I-Cinema Bits Newsletter issue 2 summer 2006
I-Cinema Bits Newsletter issue 2 summer 2006I-Cinema Bits Newsletter issue 2 summer 2006
I-Cinema Bits Newsletter issue 2 summer 2006
 
January february2013 newsletter
January february2013 newsletterJanuary february2013 newsletter
January february2013 newsletter
 
Fish tank (2009) Case Study
Fish tank (2009) Case StudyFish tank (2009) Case Study
Fish tank (2009) Case Study
 
Evaluation 3
Evaluation 3Evaluation 3
Evaluation 3
 
Ill manors production, distribution, exhibition
Ill manors production, distribution, exhibitionIll manors production, distribution, exhibition
Ill manors production, distribution, exhibition
 

The act of killing case study

  • 1. Case Study – THE ACT OF KILLING.
  • 2. • The Act of Killing is a 2012 documentary film. • Directed by Joshua Oppenheimer, and co-directed by Christine Cynn and an anonymous Indonesian. It is a Danish-British-Norwegian co-production, presented by Final Cut for Real in Denmark and produced by Signe Byrge Sørensen • It is a Docwest project of the University of Westminster. • It won the 2013 European Film Award for Best Documentary, the Asia Pacific Screen Award, and has been nominated for the Academy Award for Best Documentary Feature at the 86th Academy Awards. Overview of the film In this chilling and inventive documentary, executive produced by Werner Herzog, Errol Morris and André Singer, the unrepentant former members of Indonesian death squads are challenged to re-enact some of their many murders in the style of the American movies they love.
  • 4. • In 2001, while conducting interviews for their 2003 film The Globalisation Tapes, Joshua Oppenheimer and Christine Cynn began delving into the Indonesian killings of 1965–66. After moving up the ranks of those involved with the killings, Oppenheimer's interviews led him to meet Anwar Congo in 2005. The film was shot mostly in Medan, North Sumatra, Indonesia, between 2005 and 2011. After seeing an early preview of The Act of Killing, filmmakers Werner Herzog and Errol Morris signed on as executive producers
  • 5. Production Companies. • • • • • • Final Cut for Real Piraya Film A/S (co-produced with) Novaya Zemlya (co-produced with) Spring Films (in association with) The film was shot between 2005 and 2011. It took more than seven years to complete and would never have been successful without extensive work by dozens of Indonesians. • The Indonesians involved met with human rights groups, who told them that if they included their names in the credits, they could face intimidation, harassment and possibly a death made to look like an accident.
  • 6. • Produced by • • • • • • Signe Byrge Sørensen Executive: Werner Herzog Errol Morris Andre Singer Joram Ten Brink
  • 7. • • • • • Budget- $1 million Box office as of Jan 26, 2014 - $469,214 France – release date: 10/4/13- total gross $10,320 Spain – release date: 30/8/13 – total gross $61,258 United Kingdom- release date: 28/6/13- total gross $163,777 • Only shown in 15 theatres in the opening week and then down to 6 in August. • Doesn’t need to go down the big distribution channel as it is targeting a niche market. Although it has been nominated for many awards it has only made $710,457.
  • 8. • The Indonesian co-director spent eight years working on the film and has also been responsible for its unofficial distribution in Indonesia. The film wasn’t submitted to the government’s censorship board, opting instead to rely on thousands of private and public screenings despite intimidation from paramilitary groups, local police and government officials. • Two screening organizers received death threats and last year the manager of a local newspaper was beaten for writing an article promoting “The Act of Killing.” At least three people were injured at a social gathering held by victims’ families in Yogyakarta in October. They were attacked by the Indonesian Anti-Communist Front (FAKI). • It wasn’t like a normal production, many involved where anonymous and it was dangerous for the producers of the film. • Because of these issue the film wasn’t promoted widely in Indonesia and therefore didn’t gain a lot of revenue, however because the documentary film was intriguing, dangerous and interesting it attracted a wide audience in other countries
  • 10. • The main publicity was through social media (Facebook and Twitter). The website is regularly attacked in Indonesia. Anyone in Indonesia “can ask for a free DVD all the have to do is say that they will have a screening with friends or family and give us their shipment address”. • Anonymous is also in touch with a few bookstores that give out the DVD as a bonus item, as well as two pirate DVD sellers who are marketing the documentary online. He says that after it was announced on September 30 that The Act of Killing was available for free download in Indonesia, the number of DVD requests doubled. "We cannot put billboard advertisement or print an advertisement in media, but every time there's an open screening, organizers print and put posters or stickers everywhere," he says. • Relies quickly established word of mouth as one of the must see films of the year. Draft house Films secured the American distribution rights to the film last year and is planning a 30-market theatrical release and awards campaign.
  • 11. Reviews • Reviews • "The most compelling thing you'll ever see" 5 stars – The Guardian • "An utterly fascinating, chilling, but important film" 5 stars – Independent on Saturday • "Shatteringly powerful" 5 stars– The Sunday Times • "This might be the most important documentary ever." 5 stars – The Daily Mail • "Simply the best film of the year" 5 stars – The Metro • "Like no movie seen before" 5 stars – The Financial Times • "Unlike anything else out there" 5 stars– Little White Lies • "Staggeringly original" 5 – stars Time Out • "A devastating, surreal must-see" 5 stars – The Evening Standard
  • 12. Awards • Gotham Independent Film Award for Best Documentary, European Film Academy Documentary Award - Prix Arte, National Society of Film Critics Award for Best Nonfiction.
  • 15. • • • • • • • • • • • Available for cinemas in the: UK USA CROATIA FRANCE NETHERLANDS CANADA ICELAND SPAIN ITALY AUSTRALIA
  • 16. Festivals: 2012 Telluride Film Festival Toronto International Film Festival CPH:DOX 2013 Berlin International Film Festival !F Istanbul Independent Int. Film Festival Zagreb ox SXSW, Austin True/False, Columbia Movies that Matter, Haag One World Int. Human Rights Documentary Film Festival, Prague FICUNAM Int. Film Festival in Mexico The International Film Festival and Forum on Human Rights (FIFDH), Geneva Tempo Festival, Stockholm One World Int. Human Rights Documentary Film Festival, Romania AND MANY MORE!
  • 17. Online Distribution. • VHX • iTunes- order the full directors cut on ITunes. • Netflix • Xbox Live • Amazon Instant Video • Google Play
  • 18. • Draft house films the US distributor has made a deal with BitTorrent to distribute the film on the internet. • Draft house Films continues to look for the best way to get this documentary in front of eyeballs not just in the US but around the globe. Says Draft house Films Chief Creative Officer Evan Husney: “Our goal is to reach as many people as possible — to preserve this film as a documentary, and as a testament to what happened in Indonesia. BitTorrent Bundle allows us to address a global audience of more than 170 million: to ensure that awareness of the film’s message reaches beyond the Internet’s censors and firewalls.”
  • 19. Dog woof Distribution UK. Upcoming Screenings: Friday 07 February Milton Keynes – MK Gallery Sunday 09 February London – ICA – Director's Cut Friday 14 February Limerick – Limerick Royal – Director's Cut Sunday 16 February London – ICA – + Director Q&A Sunday 02 March Edinburgh – Pleasance Theatre – Popup Cinema Screening Monday 03 March Coventry – Warwick Student Cinema Sunday 09 March London – Prince Charles Cinema Wednesday 19 March Falmouth – The Poly Monday 07 April Saffron Walden – Saffron Screen In celebration of today’s Oscar® nomination for Best Documentary Feature, we are bringing the film back to the big screen in multiple markets beginning February 7th. Theatrical dates and cities will be posted on the film’s website www.actofkilling.com. The Act Of Killing is also available to watch now on all major Video OnDemand and digital platforms including iTunes, Amazon Instant Video, and Netflix and available for purchase in a deluxe 2-disc DVD/Blu-ray edition.