Product Priorities- Creating and prioritizing features by Yousef Wadi at a Product folks Meetup in Amman, Jordan

1. PRODUCT PRIORITIES
CREATING AND PRIORITIZATION OF PRODUCT FEATURES

2. Yousef Wadi
Founder - Nestrom

3. PRODUCT
DEVELOPMENT
PRODUCT
MARKETING
PRODUCT
STRATEGY
PRODUCT
MANAGEMENT
A PRODUCT MANAGER IS NOT A PROJECT MANAGER
AND IF A BUSINESS THINKS SO, DON'T WORK FOR IT
WHERE DO PM’S STAND ?

4. PRODUCT
DEVELOPMENT
TECHNOLOGY LEAD
PRODUCT
MARKETING
MARKETING LEAD
PRODUCT
STRATEGY
BUSINESS OWNER
PRODUCT
MANAGEMENT
CUSTOMERS
PROBLEM
SOLUTION
TECHNOLOGY
GTM
IDENTIFYING YOUR PRODUCT STACK

5. PRODUCT
DEVELOPMENT
TECHNOLOGY LEAD
PRODUCT
MARKETING
MARKETING LEAD
PRODUCT
STRATEGY
BUSINESS OWNER
PRODUCT
MANAGEMENT
CUSTOMERS
PROBLEM
SOLUTION
TECHNOLOGY
GTM
WRONG FLOW OF INFORMATION

6. PRODUCT
DEVELOPMENT
TECHNOLOGY LEAD
PRODUCT
MARKETING
MARKETING LEAD
PRODUCT
STRATEGY
BUSINESS OWNER
PRODUCT
MANAGEMENT
CUSTOMERS
PROBLEM
SOLUTION
TECHNOLOGY
GTM
RIGHT FLOW OF INFORMATION

7. CUSTOMERS
PROBLEM
SOLUTION
TECHNOLOGY
GTM
PRODUCT STACK NEEDS TO BE LOCKED

8. CUSTOMERS
PROBLEM
SOLUTION
TECHNOLOGY
GTM
USER STORIES
4 U’S
VALUE PROPOSITION GRID
COMPLEXITY / ESTIMATION GRID
GENERATE USER STORIES FROM PRODUCT STACK

9. USER STORIES
4 U’S
VALUE PROPOSITION GRID
COMPLEXITY / ESTIMATION GRID
AS AN (X) USER I REQUIRE (Y), SO THAT (Z)
X) IDENTIFY USE AND HELP BREAKDOWN
Y) IDENTIFY WHO THIS USE IS
Y) IDENTIFY THE VALUE OF THIS REQUIREMENT
USER STORIES STRUCTURE

10. USER STORIES
4 U’S
VALUE PROPOSITION GRID
COMPLEXITY / ESTIMATION GRID
THE MOST IMPORTANT USER STORIES FIT AT LEAST WITHIN ONE OF THE 4 U’S
UNWORKABLE BY USER IN CURRENT STATE
UNAVOIDABLE
URGENT
UNDERSERVED
THE 4 U’S

11. USER STORIES
4 U’S
VALUE PROPOSITION GRID
COMPLEXITY / ESTIMATION GRID
3 1
4 2
BlatantLatent
Aspirational Critical
IMPORTANT
NEEDS RESEARCH
AND IMPORTANT
NEEDS MORE RESEARCH,
LOWER IN PRIORITY
NICE TO HAVE
VALUE PROPOSITION GRID

12. USER STORIES
4 U’S
VALUE PROPOSITION GRID
COMPLEXITY / ESTIMATION GRID
DEV.
COMPLEXITY
DEV.
ESTIMATION
USER STORY 4 U’S (?) V.P. GRID
AS AN (X) USER I REQUIRE (Y), SO THAT (Z)
AS AN (X) USER I REQUIRE (Y), SO THAT (Z)
AS AN (X) USER I REQUIRE (Y), SO THAT (Z)
AS AN (X) USER I REQUIRE (Y), SO THAT (Z)
AS AN (X) USER I REQUIRE (Y), SO THAT (Z)
✓ 1 LOW LOW
4 HIGH HIGH
✓ 1 LOW MED
2 LOW HIGH
✓ 1 HIGH HIGH
DEV.
COMPLEXITY
DEV.
ESTIMATION
USER STORY 4 U’S (?) V.P. GRID
AS AN (X) USER I REQUIRE (Y), SO THAT (Z) ✓ 1 LOW LOW
AS AN (X) USER I REQUIRE (Y), SO THAT (Z) 4 HIGH HIGH
AS AN (X) USER I REQUIRE (Y), SO THAT (Z) ✓ 1 LOW MED
AS AN (X) USER I REQUIRE (Y), SO THAT (Z) 2 LOW HIGH
AS AN (X) USER I REQUIRE (Y), SO THAT (Z) ✓ 1 HIGH HIGH
ADD COMPLEXITY AND ESTIMATION TO STORIES

13. DEV.
COMPLEXITY
DEV.
ESTIMATION
USER STORY 4 U’S (?) V.P. GRID
AS AN (X) USER I REQUIRE (Y), SO THAT (Z) ✓ 1 LOW LOW
AS AN (X) USER I REQUIRE (Y), SO THAT (Z) 4 HIGH HIGH
AS AN (X) USER I REQUIRE (Y), SO THAT (Z) ✓ 1 LOW MED
AS AN (X) USER I REQUIRE (Y), SO THAT (Z) 2 LOW HIGH
AS AN (X) USER I REQUIRE (Y), SO THAT (Z) ✓ 1 HIGH HIGH
FIND DEPENDENCIES

14. BREAKDOWN INTO ROADMAP
D
D
USERSTORY
4
V.
ASAN(X)
✓1
L
L
ASAN(X)
4
H
H
ASAN(X)
✓1
LM
ASAN(X)
2
L
H
ASAN(X)
✓1
H
H
D
D
USERSTORY
4
V.
ASAN(X)
✓1
L
L
ASAN(X)
4
H
H
ASAN(X)
✓1
LM
ASAN(X)
2
L
H
ASAN(X)
✓1
H
H
D
D
USERSTORY
4
V.
ASAN(X)
✓1
L
L
ASAN(X)
4
H
H
ASAN(X)
✓1
LM
ASAN(X)
2
L
H
ASAN(X)
✓1
H
H
D
D
USERSTORY
4
V.
ASAN(X)
✓1
L
L
ASAN(X)
4
H
H
ASAN(X)
✓1
LM
ASAN(X)
2
L
H
ASAN(X)
✓1
H
H
JAN FEB MAR APR
REVISIT ALL OF THE PREVIOUS
(ITERATE)
REVISIT ALL OF THE PREVIOUS
(ITERATE)
REVISIT ALL OF THE PREVIOUS
(ITERATE)
NEXT
RELEASE

15. FROM BACKLOG TO SPRINT LOG
DE DEUSER STORY 4 V.P
AS AN (X)AS AN (X)AS AN (X)AS AN (X)AS AN (X)
✓ 1 L L4 H H
✓ 1 L M2 L H
✓ 1 H H
DE DEUSER STORY 4 V.P
AS AN (X)AS AN (X)AS AN (X)AS AN (X)AS AN (X)
✓ 1 L L4 H H
✓ 1 L M2 L H
✓ 1 H H
AS AN (X)AS AN (X)AS AN (X)AS AN (X)AS AN (X)
✓ 1 L L4 H H
✓ 1 L M2 L H
✓ 1 H H
DE DEUSER STORY 4 V.P
AS AN (X)AS AN (X)AS AN (X)AS AN (X)AS AN (X)
✓ 1 L L4 H H
✓ 1 L M2 L H
✓ 1 H H

16. DEV.
COMPLEXITY
DEV.
ESTIMATION
USER STORY 4 U’S (?) V.P. GRID
AS AN (X) USER I REQUIRE (Y), SO THAT (Z) ✓ 1 LOW LOW
AS AN (X) USER I REQUIRE (Y), SO THAT (Z) 4 HIGH HIGH
AS AN (X) USER I REQUIRE (Y), SO THAT (Z) ✓ 1 LOW MED
AS AN (X) USER I REQUIRE (Y), SO THAT (Z) 2 LOW HIGH
AS AN (X) USER I REQUIRE (Y), SO THAT (Z) ✓ 1 HIGH HIGH
FIND DEPENDENCIES

17. Clear Tasks per
sprint per developer
readily prioritized
D
D
USERSTORY
4
V.
ASAN(X)
✓1
L
L
ASAN(X)
4
H
H
ASAN(X)
✓1
LM
ASAN(X)
2
L
H
ASAN(X)
✓1
H
H
JAN
NEXT
RELEASE

18. CONSENSUS IS KEY, NOT ALL WILL BE 100% SATISFIED BUT ALL SHOULD AGREE THAT THIS IS THE RIGHT FEATURES & PRIORITY