Product planning
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This document discusses a potential aftershave product. It aims to target males ages 15-21 who have interests in music, skating and parties and have a skater/rock kind of look. The aftershave should have a retro, urban and relaxed appeal to convey a sense of individuality and youth without appealing to chavs or those into club/RnB music. The document includes concept and mood boards to develop the product idea further.
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Product planning
- 2. Product Aftershave Want to go for this type of bottle shape.
- 3. Target Audience Is… 15-21 – Male Individual Not Chavvy. Retro Interests – Music, Skating, partys. Skater/rock kind of look. Not… A chav Club/RnB listener