A product is defined as a set of tangible and intangible attributes that together satisfy customer needs and wants. This includes aspects like packaging, color, price, and post-purchase manufacturer or retailer services.

1. “ A product is a set of tangible and intangible
attributes, including packaging, color, price,
manufacturer’s and retailer’s services, which
the buyer may accept as offering satisfaction of
needs and wants.”
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2. Product mix involves planning,
developing and producing the right type
of product and services to be marketed
by the firm.
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3. 1. Change in demand of the product
2. Change in purchasing power
3. Change in company targets
4. Competitors
5. Long tem objective of the firm
6. Change in fashion
7. Change in income
8. Advertising policies
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4. Consumer products
1.Convenience
products
2.Shopping products
3.Specialty products
4.Unsought products
Industrial products
1.Operating surplus
2.Accessory
equipments
3.Fabricating material
4.Raw material
5.installations
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5. 1.Idea generation
2.Screening of ideas
3.Business analysis
4.Market research
5.Product development
6.Test marketing
7.commercialization
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6. The adoption process is the set of successive
decisions an individual makes before accepting an
innovation
1. Awareness
2. Interest
3. Evaluation
4. Trial
5. Adoption
6. confirmation CHARU NAGPAL

7. 1.Innovators
2.Early adopters
3.Early majority
4.Late majority
5.laggards
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