3M Scotchgard Customer Direct Mail Program
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Customer loyalty direct marketing program to strategic partners of the Scotchgard business. Ongoing communication to build brand preference and generate leads for the sales force. The newsletter is first-generation brand journalism sans digital platforms, that featured brand stories and news of interest to the customers' business success.
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Thomson Reuters Medical Malpractice Direct Order Campaign
Award winning direct mail campaign to medical malpractice attorneys offering legal research resources in print media.
Direct mail strategy & execution
This document provides an overview of strategic considerations for direct mail campaigns. It discusses when to use direct mail as a strategy, components of a direct mail plan such as situation assessments, objectives, tactics and implementation. It also covers strategic elements like creative execution, formats, envelopes, letters, offers and more. The goal is to plan an effective direct mail strategy that achieves measurable objectives.
New product launch
The document summarizes the advantages of using Katun color toners over original equipment manufacturer (OEM) toners. It states that Katun toners provide direct savings compared to OEM toners while delivering consistent, reliable performance backed by rigorous testing. Katun claims their toners match OEM quality in attributes like color matching, image density, and toner yield based on extensive lab evaluations. The document encourages readers to join other dealers and members who choose Katun toners.
Marcom planning analysis & reporting
The document outlines an objectives and ROI model for analyzing marketing communications (marcom). It discusses tracking campaign performance, informing budgets, and determining marcom ROI. A survey found most marketers cannot calculate ROI for over half their spending due to a lack of data, measurement consistency, and expertise. The proposed model focuses on business vs. brand communications, and assesses demand, income flow vs. costs, and contribution margins with and without marcom spending.
Marcom planning tools & templates
The document outlines the objectives and intended outcomes of marketing communications planning. It discusses setting strategic priorities, consistent measurement and analysis, effective budget planning, and more efficient resource allocation. Major objectives are to be set for segments and divisions with communication planning guidelines. The objectives are intended to provide focus, drive strategy, enable real ROI analysis, inform budget decisions, and allow for better resource planning and a customer-centered strategy.
More from John Gregory Olson (12)
Blog and Facebook content marketing strategy for nonprofit organization
Blog and Facebook content marketing strategy for nonprofit organization
Thomson Reuters Medical Malpractice Direct Order Campaign
Thomson Reuters Medical Malpractice Direct Order Campaign
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Profiles of Iconic Fashion Personalities.pdf
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Cover Story - China's Investment Leader - Dr. Alyce SU
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
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Cover Story - China's Investment Leader - Dr. Alyce SU
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3M Scotchgard Customer Direct Mail Program
- 1. 3M Scotchgard™ Customer Program
- 2. Client: 3M Protective Chemical Products Division Business Objectives: • To increase retention of customers in key textile industries: Carpet Mills, Furniture Manufacturers, and Apparel Manufacturers. • To increase share of customer in key segments. • To hold off competitive gains in market share. • To leverage the leading brand position of Scotchgard
- 3. Client: 3M Protective Chemical Products Division Communication Strategy: • Reinforce the strategic partnering relationship 3M enjoys with customers. • Leverage 3M leadership in product innovation, quality management and environmental stewardship. • Use corporate sponsorship of Olympics to emphasize teamwork and promotional opportunities for customers.
- 4. 3M Scotchgard Customer Program Program Execution: • The Quality Standard, a quarterly newsletter was created to carry all messages to key customers. • Each mailing included a hand-signed personal letter, executive-to-executive. • Each mailing included a multi-purpose business reply card for adding names/updating information, requesting information, responding to promotional offers, or offering story ideas for the newsletter. • It was launched in a dimensional mailing package that included official Olympic logo gym bag and a collector lapel pin. • A customer/prospect database was developed and maintained to track leads, responses and fulfillment.