This document provides an overview of the product management role and responsibilities. It defines a product manager as a business leader responsible for maximizing a product or product line's market position and financial returns. A product manager leads cross-functional teams to formulate product strategies, assess customer needs, and leverage the product life cycle model. Common pitfalls for product managers include focusing too much on operations instead of the big picture or facing challenges unique to their particular situation.

1. Product Management
Intro

2. Product Manager

3. Product
• What is product?
• Product VS project
• Why product?

4. The Book
The Product Manager's Desk
Reference 2E by Steven Haines
http://www.amazon.com/
Product-Managers-Desk-
Reference-2E/dp/0071824502/

5. What Is a Product Manager?
• The product manager is a business manager,
appointed to be a proactive product or product line
“mini-CEO,” business leader, or general manager.
• The product manager leads a cross-functional
product team.
• The product team’s responsibility is to optimize the
product’s market position and financial returns,
consistent with corporate, business unit, or division
strategies.

6. Product Manager
• Integrates, synchronizes, leads and influences cross-
functional teams, solves problems and makes
decisions
• Does financial planning and analysis, assesses the
industry and competition, segments markets, identifies
target customers, and uncovers customer needs
• Formulates product and marketing strategies, forecasts
product and market future
• Leverages the Product Management Life Cycle Model

7. The Pitfalls
• Product Janitor
• “Happy families are all alike; every unhappy family
is unhappy in its own way.” (c)

8. Product Management

13. Real Life

18. Examples
• PoP
• 10 problems of Product Managers

19. How to Become a Product
Manager
• Typically come from BA, UX, Support, Marketing,
Sales, Project Management, etc.
• Product Manager is a pill?

20. References

21. • Books
• Pragmatic Marketing Framework - http://pragmaticmarketing.com/about-us/
framework
• The 280 Group Optimal Product Process Framework - https://280group.com/
product-management-methodology/optimal-product-process-framework/
• Inspired: How To Create Products Customers Love by Marty Cagan - http://
www.amazon.com/Inspired-Create-Products-Customers-Love/dp/0981690408
• The Product Manager's Desk Reference 2E by Steven Haines - http://
www.amazon.com/Product-Managers-Desk-Reference-2E/dp/0071824502/
• Web
• http://productcamp.ru & http://digest.productcamp.ru
• http://www.mindtheproduct.com
• Google It!

22. Q?
Alexei Zhurba
@keyhell
https://www.messenger.com/t/keyhell