This document discusses aligning business and development goals. It provides information about the author and their experience as a senior developer and team lead. It also provides an overview of the company Enguage Digital, including their development capabilities and client services. The document discusses two types of programmers - those focused more on communication and problem solving considering external factors, and those more focused on technical problem solving. It outlines what all programmers need to know, such as code dimensions and design patterns. Development strategies like waterfall, iterative, and agile processes are also covered.

1. Aligning Business and Development GoalsPatrick Brandt

2. 2About MeSenior Developer and Team Lead:As senior developer, I’m responsible architecting and building web-based applications on the .Net platform.As team lead, I’m responsible for defining and articulating production strategies among various stakeholders including interdisciplinary production staff, management, and clients.Earned a Master’s Degree in Computer Science with a focus in Human Computer Interaction from Florida State University in 2004.Lead developer/Team lead for the following sites:RuthsChris.comGeorgia.orgExploreGeorgia.org (first phase)GaDreamPass.comFoodLion.com

3. 3About Enguage DigitalInteractive Marketing agency located in Midtown Atlanta (Promenade II building across from the High Museum)We specialize in building applications that establish an online and mobile marketing presence for its clients.Our clients include several Fortune-500 companies such as UPS, Home Depot, and Coca-Cola.Our development capabilities include .Net, Java, PHP, Python, Flash, and Objective-C.

4. 4Where It All Begins!

5. 5Client Services

6. 6Production Staff

7. 7

8. 8Two Types of Programmers

9. Communication9Translates highly technical jargon into terms less technical clients and management staff can understand.Listens to clients or client representatives and tries to drive-out requirements.Spends a portion of their day corresponding by phone and email.Communicates with a wide array of stakeholders.

10. Communication10Actively solicits information from other developers via online forums (also contributes solutions for other developers).Explains algorithms and development patterns to other developers.Email is a distraction, primary mode of communication is via IM and face-to-face.Specializes in speaking directly to developers and other technical staff.

11. Problem Solving11Looks first to discover how others have already solved similar problems

12. Trade Articles

13. Blogs

14. Often considers how external business factors are impacted by any solution

15. Budget

16. Timeline

17. Client SatisfactionProblem Solving12Looks first to discover how others have already solved similar problems

18. Trade Articles

19. Blogs

20. Often considers how external business factors are impacted by any solution

21. Budget

22. Timeline

23. Client SatisfactionMight produce copy-cat code that is buggy and inflexible, but returns a higher profit (in the short-run)

24. Problem Solving13Takes initiative to solve problems in novel ways

25. More interested in how they can build a better solution than others have done in the past

26. Laser-like focus on solution elegance, stability, and performance

27. Aims for the best performing solution

28. Aims for the most flexible solution

29. Aims for most feature-rich solutionProblem Solving14Takes initiative to solve problems in novel ways

30. More interested in how they can build a better solution than others have done in the past