SlideShare a Scribd company logo
Product Levels - Skin Cream
GROUP – 3
Manish Jindal
Leelakrishna Chinnaredi
Jayant Narbhar
Jagdish Sinha
Kartik Balaji
Muskan Sharma
Sunscreen
Cream
The Customer Value Hierarchy
01
Core Benefits
Protection from harmful radiations of Sun & Anti-tanning
02
Basic Product
Sunscreen with no side effects + SPF30
03
Expected Product
Cream that protects from sun and nourishes skin as well
04
Augmented Product
Moisturizes skin, Ayurvedic within customer’s budget
05
Potential Product
Ayurvedic sunscreen cream which is skin friendly , can cure acne and can
be used in winters as well that comes in attractive packaging
Needs of the Target Customers
1. Care for skin
2. Look refreshing
3. Sweat free look
4. Energized skin
Target Customers
1. Sportsmen
2. Middle Income Groups
3. General Public
Thank You!

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Product Levels of a Skin Cream

  • 1. Product Levels - Skin Cream GROUP – 3 Manish Jindal Leelakrishna Chinnaredi Jayant Narbhar Jagdish Sinha Kartik Balaji Muskan Sharma
  • 3. The Customer Value Hierarchy 01 Core Benefits Protection from harmful radiations of Sun & Anti-tanning 02 Basic Product Sunscreen with no side effects + SPF30 03 Expected Product Cream that protects from sun and nourishes skin as well 04 Augmented Product Moisturizes skin, Ayurvedic within customer’s budget 05 Potential Product Ayurvedic sunscreen cream which is skin friendly , can cure acne and can be used in winters as well that comes in attractive packaging
  • 4. Needs of the Target Customers 1. Care for skin 2. Look refreshing 3. Sweat free look 4. Energized skin
  • 5. Target Customers 1. Sportsmen 2. Middle Income Groups 3. General Public