The document outlines the process and importance of a new product launch, emphasizing that effective launches are crucial for creating customer awareness and achieving financial goals. It details stages of the launch process, success tips, and advantages like increased revenue and company reputation. Additionally, it lists recent product launches as examples of successful market entries.

1. New Product
Launch
Made By:- Debangshu Das
Fybba Roll No :- 17

2. New Product Launch
● A product launch is a planned effort to bring a new
product to market.
● The goal is to make sure that everyone inside the
company, your partners and target customers
know about your new product.
● If you don’t do the product launch effectively,
customers won’t be aware of your solution, or may
potentially have a bad impression of your product,
and you may not hit your revenue and profitability
goals.

3. Different Stages Of New Product Launch
I. 1. Meeting users’ needs
II. 2. Know your competition
III. 3. Make a prototype and test it
IV. 4. Reconfigure your product
V. 5. Run the numbers
VI. 6. Build anticipation by pre-marketing
VII. 7. Build a solid supply chain
VIII.8. Network and share your product
IX. 9. Reach out to the press post-launch
X. 10. Consider public feedback post-launch

4. What Is A Product Launch Process?
●A product launch is the process a
company undertakes to bring its new or
updated products to market. Tips for
building a successful product launch
include: Focusing on the customer
experience. Using your product data to
inform strategy. Creating a product launch
checklist.

5. What Is Sucessful product Launch
● Product launch success is a crucial
component for every business. Regardless
of your company size or industry, your new
product has to build excitement, attract
customers, and ring up sales. In order to
design a successful product launch, first
identify the right elements and strategies
that your launch needs.

6. Recently Launched New Products In The
Market
● 1. EVOLVE by PepsiCo
● 2. The Ordinary AHA 30% + BHA 2% Peeling Solution
● 3. Garnier Whole Blends Shampoo Bar
● 4. Planet KIND by Gillette
● 5. Kindfull by Target
● 6. Absolut Juice
● 7. The New HARD MTN DEW { new launch from
Mountain Dew}

7. Advantages Of New Product Launch
I. Company and Product Attention
II. Increase Revenue
III. Company Reputation
IV. New Business Relationships
V. Capturing Market Share.
VI. Employee Motivation and Retention.
VII. Building Trust. Your new product offers you an
opportunity to build trust with your customers. .
VIII.New Revenue Streams.