Safaricom and Green Dreams have developed iCow, an agricultural service accessed via USSD code to help farmers increase productivity. iCow offers features like a cow gestation calendar, veterinary locators, and daily agro tips. The first phase will launch three features - a cow gestation tracking service via SMS, a subscription for daily agro tips, and a service to find local veterinary and artificial insemination providers. Farmers can access and learn about iCow's services by dialing *285# on their phone.