Strategy 2 Market is a product development consulting firm focused on enhancing new product development performance by assessing current systems and aligning them with best practices. They offer tools like the s2m strategic framework and the s2m npd body of knowledge to clarify roles and streamline processes, while also providing training and certification in new product development. Their services aim to optimize project decisions and improve overall product development efficiency.

1. PRODUCT
DEVELOPMENT
COMPANIES
Strategy 2 Market is an
experienced Product
Development consulting firm
whose mission is dedicated to
building and enhancing the new
product development
performance of your company.

2. Product Development
Strategy
New Product Development
Process
New Product Development
Product Development
Companies
Product Development

3. PRODUCT DEVELOPMENT
STRATEGY
In order to improve the future new product
development system, an understanding of the
current state is necessary. We evaluate your current
new product development system against best
practices and provide insight and recommendations
on what will work best for your organization.
We objectively study and assess all aspects of your
product development system (product development
strategies, market understanding, portfolio
management, new product development process,
metrics and organization/team/culture) to identify
where you are doing well and where you can achieve
substantial improvement based on best practices
without the subjectivity and conflict inherent in an
internal review.

4. NEW PRODUCT
DEVELOPMENT PROCESS
We start by gaining an accurate and insightful
understanding of your current product
development system, including: strategy,
portfolio management, product development
process, culture/organizational structure,
employee skills set and metrics. We identify
the problem areas and the most impactful
solutions. We then work with your team to
design and implement the future state product
development system.

5. NEW PRODUCT
DEVELOPMENT
Strategy represents the fundamental source of guidance for
your departments and your product development teams. Our
proprietary s2m Strategic Framework™ helps define the
enterprise, business unit and product strategies. These
strategies ultimately feed into the organization’s portfolio
management system and product development process.

6. NEW PRODUCT
DEVELOPMENT
When the product development process is not defined, it
quickly becomes chaotic and complicated. Vague roles and
responsibilities result in turf battles. Strategy 2 Market has
considerable experience in helping companies improve their
product development process.
Some of our clients do not have an existing new product
development process. We work closely with these teams in
designing a flexible and lean process that aligns with their
business and industry.
With our clients that do have a process, we commonly find
that an important component of the process may be missing
early-staged customer and market activities. To keep
everyone on the same page, we designed a propriety tool,
the s2m NPD Body of Knowledge. It guides your team
through an improved product development process, with
details on activities, roles and responsibilities. Clarity around
activities, processes and roles takes the complexity out of
product development. It also helps resolve turf issues.

7. PRODUCT DEVELOPMENT
COMPANIES
We also coach the executive and
management team on their role within the
product development process, providing them
with the tools to make good project decisions.
This ultimately leads to choosing the ‘right
projects’, and optimizing valuable product
development resources.

8. PRODUCT DEVELOPMENT COMPANIES
Strategy 2 Market is also one of the
leading new product development training
organizations. Strategy 2 Market has
been licensed for over 8 years to teach
the Product Development Management
Association (PDMA) New Product
Development Professional (NPDP)
Certification Workshop. They are one of
the largest providers within North America
and the World traveling to the far reaches
of Turkey and Chile. They also offer
other new product development
workshops that address some of the most
current pressing needs of new product
development professionals.

9. PRODUCT DEVELOPMENT
We can provide a common new product development
language and framework for your team members. We
teach corporate and on-demand workshops, including
the comprehensive New Product Development
Professional (NPDP) Certification Preparatory course
that is licensed by the Product Development
Management Association (PDMA).
This course covers all the nuts and bolts of new
product development, including strategy, portfolio
management, process, market research, tools and
teams. We are also certified to teach a Lean Product
Development workshop, and our intense 2-day
proprietary Fuzzy Front End workshop.

10. Product Development Companies
www.strategy2market.com
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