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www.bigstudioconsulting.com
1 Broadway. 14th floor
Cambridge MA 02142
info@thebig-studio.com
Big Studio Beer & Brainstormi...
About the
Session
What is Beer and Brainstorming?
Beer & Brainstorming is an opportunity
for clients to explore design thi...
Brand Exploration Overview
Define Pan Am’s audience, values, and market
perception. Complete exercises to come to a
consen...
Background of Brand
Teams are given Pan Am as the brand to reimagine for current times.
Brand	
  
•  Est. 1927
•  Went ban...
Competitors of Brand
Teams are introduced to Pan Am’s competitors of today.
Competitor 1	
   Competitor 2	
  
Competitor 4...
Determine the Audience
Teams listed the primary & secondary audience.
Primary Audience:
•  Executives
•  Politicians
•  Fa...
Visualize the Brand: Team 1
Each team finds an image, phrase, or word that would be right for the client.
Phrase:
•  “Get ...
Visualize the Brand: Team 2
Each team finds an image, phrase, and/or word that would be right for the client.
Phrase:
•  “...
Storytelling Exercise
The teams put all the elements together in a story format using Big Studio story sheets.
Features:
•...
Big Studio Team
Join	
  us	
  for	
  our	
  next	
  session	
  
info@thebig-­‐studio.com	
  	
  
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Exploring Airline Personas

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Define a Panam’s audience, values, and market perception. Complete exercises to come to a consensus on the visual direction of the company based on the defined understanding of their brand.

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Exploring Airline Personas

  1. 1. www.bigstudioconsulting.com 1 Broadway. 14th floor Cambridge MA 02142 info@thebig-studio.com Big Studio Beer & Brainstorming Session Facilitated by Mario Machado Exploring Airline Personas
  2. 2. About the Session What is Beer and Brainstorming? Beer & Brainstorming is an opportunity for clients to explore design thinking principles and rapid brainstorming exercises to get to unique solutions with the Big Studio team. Oh, we also sample delicious beers from around the world.
  3. 3. Brand Exploration Overview Define Pan Am’s audience, values, and market perception. Complete exercises to come to a consensus on the visual direction of the company based on the defined understanding of their brand. Exercises: •  Overview the Brand •  Determine the Audience •  Visualize the Brand •  Create Features DEFINE   AUDIENCE   VISUALIZE     BRAND   ASSESS     FEATURES   DETERMINE   BRAND  VALUES   10  min.     20  min.     15  min.     10  min.    
  4. 4. Background of Brand Teams are given Pan Am as the brand to reimagine for current times. Brand   •  Est. 1927 •  Went bankrupt 1991 •  Strategy 1: Cheaper Flights •  Strategy 2: Quick travel to desirable destinations •  Strategy 3: Established Name
  5. 5. Competitors of Brand Teams are introduced to Pan Am’s competitors of today. Competitor 1   Competitor 2   Competitor 4  Competitor 3  
  6. 6. Determine the Audience Teams listed the primary & secondary audience. Primary Audience: •  Executives •  Politicians •  Families (High End) •  Salespeople Secondary Audience: •  Students •  Military •  “Air Warriors” •  Working Folk
  7. 7. Visualize the Brand: Team 1 Each team finds an image, phrase, or word that would be right for the client. Phrase: •  “Get Further” •  “Award Yourself”
  8. 8. Visualize the Brand: Team 2 Each team finds an image, phrase, and/or word that would be right for the client. Phrase: •  “Just Lux”
  9. 9. Storytelling Exercise The teams put all the elements together in a story format using Big Studio story sheets. Features: •  Extends Beyond Air – Assistant •  Customized Segment of Plane •  Soundproof Area •  Food Cooked to Order •  Super Toilets Not Important: •  No Peanuts •  Not Chartered •  Limited Destinations •  No Emergency Exits •  No Sharing
  10. 10. Big Studio Team
  11. 11. Join  us  for  our  next  session   info@thebig-­‐studio.com    

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