STORYTELLING
GUIDE TO USING THE MOST POWERFUL
INFORMATION DELIVERY TOOL
WE CELELBRATE GOOD STORIES
IT CONNECTS GENERATIONS
STORIES ABOUT REAL PEOPLE ARE A PLUS
Diana Nvad swam 110 miles from Cuba to Florida.
“The most powerful person in the world is
the storyteller. The storyteller sets the
vision, values and agenda of an entire...
$600,000,000,000.00
HOW POWERFUL IS STORYTELLING?
Apple has made this the biggest business on the planet.
THEN, WHY ARE BUSINESS DISCIPLINES OVERLOOKING STORYTELLING?
There is a perception that focusing on
human needs and values...
Temptation will lead you to tell a story
about the immediate ideas. It’s best to
take a step back to get to the less
commo...
START THE STORY WITH UNDERSTANDING THE BUSINESS
Learn about the subject matter and
understand the characters in the story.
Ask yourself:
Where does the business want to go?
What are its strengths and
weaknesses?
Who are the users today?
What are the users’ go...
GATHER, ORGANIZE, AND ANALYZE THE DETAILS
Where do you look to build your story?
SWOT
Competitive Analysis
Trends
Technology
Inspirations
AN ORGANIC STORYLINE WILL EMERGE WHEN YOU KNOW YOUR USERS
How do I learn more about the users?
Focus Groups
Ethnographic Observations
Guerilla Research
Feedback Sessions
Usability ...
FINISH YOUR STORY.
START DESIGNING.
Integrate storytelling into design
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Integrate storytelling into design

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Part of a series of presentations at the Start-up Institute. The topic looks at the power of pitching your products as stories. Moving past features and usability and towards real world examples.

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Integrate storytelling into design

  1. 1. STORYTELLING GUIDE TO USING THE MOST POWERFUL INFORMATION DELIVERY TOOL
  2. 2. WE CELELBRATE GOOD STORIES
  3. 3. IT CONNECTS GENERATIONS
  4. 4. STORIES ABOUT REAL PEOPLE ARE A PLUS Diana Nvad swam 110 miles from Cuba to Florida.
  5. 5. “The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation.” - Quote made in 1994
  6. 6. $600,000,000,000.00 HOW POWERFUL IS STORYTELLING? Apple has made this the biggest business on the planet.
  7. 7. THEN, WHY ARE BUSINESS DISCIPLINES OVERLOOKING STORYTELLING? There is a perception that focusing on human needs and values are unnecessary.
  8. 8. Temptation will lead you to tell a story about the immediate ideas. It’s best to take a step back to get to the less common solutions.
  9. 9. START THE STORY WITH UNDERSTANDING THE BUSINESS
  10. 10. Learn about the subject matter and understand the characters in the story.
  11. 11. Ask yourself:
  12. 12. Where does the business want to go? What are its strengths and weaknesses? Who are the users today? What are the users’ goals and challenges?
  13. 13. GATHER, ORGANIZE, AND ANALYZE THE DETAILS
  14. 14. Where do you look to build your story? SWOT Competitive Analysis Trends Technology Inspirations
  15. 15. AN ORGANIC STORYLINE WILL EMERGE WHEN YOU KNOW YOUR USERS
  16. 16. How do I learn more about the users? Focus Groups Ethnographic Observations Guerilla Research Feedback Sessions Usability Tests
  17. 17. FINISH YOUR STORY. START DESIGNING.

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