With a member of the Reebok design team, we developed new product concepts by exploring how the current Reebok product line could be extended to give people the performance needed to get out of fantastical B-horror movie situation like a zombie apocalypse .

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Big Studio Beer & Brainstorming Session
Facilitated by Michael Tuccinard
Reebok Zombie Apocalypse

2. About the
Session
What is Beer and Brainstorming
It’s a workshop where Big Studio guides
clients through design thinking principles
and rapid brainstorming exercises to get
to unique solutions.
Oh, and we sample a beer or two from
around the world

3. Reebok Session Overview
Since it was close to Halloween, we decided
to use horror movies as a theme.
• We asked teams to design products that
Reebok could sell to help people survive a
zombie apocalypse, Freddy nightmare or
Jason encounter
• We examined existing Reebok products
and used them as inspiration.
• Each team pitched their products as part
of a classic horror story.
SCENARIO
DEVELOPMENT
STORY
DEVELOPMENT
PRODUCT
DEVELOPMENT
PRODUCT
PITCH
20
min.
20
min.
25
min.
10
min.

4. Defining the story elements
Each teams select a person and place card
Creating our backstories
Person (hero) card
Location card
• Smart bookworm
• Jock
• Retired cop
• Cabin in the woods
• Empty warehouse
• Old mansion
+

5. Rapid listing exercise
Teams took 5-7 minutes each to define attributes about our hero’s and the location

6. Defining the story elements
Teams randomly select a conflict card to introduce into the story
Introducing a conflict
Conflict Card

7. Disrupting the story
Based on the conflict (villain) the teams refocus their stories

8. Defining the story elements
Teams select existing reebok products as inspiration for creating their new Reebok products
Creating a solution

9. Concept sketch exercise
Each team sketches new product ideas to help their hero escape

10. Story telling exercise
The teams puts it all together in a story format using Big Studio story sheets as guides

11. The pitch:
Teams had 5-7 minutes to sell their new products

12. Join
us
for
our
next
session
info@thebig-­‐studio.com