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![Meritocracy, [mer-i-tok-ruh-see]
noun, plural mer-i-toc-ra-cies.
1. An elite group of people whose progress is based on ability and
talent rather than on class privilege or wealth.
2. A system in which such persons are rewarded and advanced
3. Leadership by able and talented persons.
http://www.slideshare.net/press42 @abarrera #tooManyFeatures](https://image.slidesharecdn.com/productdesign-121020123348-phpapp01/85/Product-design-How-to-create-a-product-12-320.jpg)
Uploaded byPress42
Product design: How to create a product
The document discusses the significance of design over an abundance of features in products and emphasizes the importance of focusing on user experience and simplicity. It draws on examples from universities and startup typologies, highlighting various aspects of design and consumer choices. Key concepts include the balance between visceral, behavioral, and reflective dimensions in design, alongside the notion of reducing cognitive overload for users.
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Product design: How to create a product
- 1. It’s NOT aboutthe features, stupid! Alex Barrera (@abarrera) IDCEE Kiev 2012 http://www.slideshare.com/press42
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- 3. 1. National TechnicalUniversity of Ukraine (NTUU - KPI) 40.000+ 4.500/year http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 4. 2. Kyiv TarasSchevchenko National University (KNU) 20.000 8/15 technical http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 5. 3. Karazin KharkivNational University 15.000 11/20 technical http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 6. Stanford University, PaloAlto 15.300 http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 7. ACM International CollegiatedProgramming Contest (2000 - 2012) 7 6 5 4 3 2 1 0 Russia China Poland http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 8. International Olympiad inInformatics (2000-2012) 7% 9% 30% USA 11% Poland Russia Belarus 13% Bulgaria 17% Croatia 13% Estonia http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 9. Face it, wearen’t good designers... http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 10. We are toopractical... http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 11. The MAN CAVE http://www.slideshare.net/press42@abarrera #tooManyFeatures
- 12. Meritocracy, [mer-i-tok-ruh-see] noun,plural mer-i-toc-ra-cies. 1. An elite group of people whose progress is based on ability and talent rather than on class privilege or wealth. 2. A system in which such persons are rewarded and advanced 3. Leadership by able and talented persons. http://www.slideshare.net/press42 @abarrera #tooManyFeatures
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- 17. We love totalcontrol! http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 18. Too many choices! http://www.slideshare.net/press42@abarrera #tooManyFeatures
- 19. Paradox of choice- Barry Schwartz http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice.html http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 20. 175 salad dressings http://www.slideshare.net/press42@abarrera #tooManyFeatures
- 21. Reducing the CognitiveOverload in Continuous Combinatorial Auctions: Evidence from an fMRI Study. Adomavicius, G., A. Dimoka, A. Gupta, P.A. Pavlou. 2009. http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 22. Emotions kicking in! Reducing the Cognitive Overload in Continuous Combinatorial Auctions: Evidence from an fMRI Study. Adomavicius, G., A. Dimoka, A. Gupta, P.A. Pavlou. 2009. http://www.slideshare.net/press42 @abarrera #tooManyFeatures
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- 24. Startup Compass Typology Months to Types Team Market size Money raised Example scale Google, I: Automator 21 Tech heavy $11B $600K Dropbox IN: Social transformer 32 Balanced $13B $2.3M Twitter, 4SQ Zendesk, Kiss 2: Integrator 16 Balanced $7B $700K Metrics Atlassian, 3: Challenger 64 Business heavy $65B $4.1M Yammer http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 25. Startup Compass Typology Months to Types Team Market size Money raised Example scale Google, I: Automator 21 Tech heavy $11B $600K Dropbox IN: Social transformer 32 Balanced $13B $2.3M Twitter, 4SQ Zendesk, Kiss 2: Integrator 16 Balanced $7B $700K Metrics Atlassian, 3: Challenger 64 Business heavy $65B $4.1M Yammer http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 26. Startup Compass Typology http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 27. iPod Case http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 28. Engineers suck atnaming... http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 29. Simplicity 101 5 models: classic, mini, nano, shuffle, touch http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 30. Simplicity 101 5 models: 920, 900, 800, 710, 610 http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 31. 11 f**king m Simplicity101 onths!! 5 models: 920, 900, 800, 710, 610 http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 32. “Focusing is aboutsaying NO” Steve Jobs - 1997 http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 33. Core vision: Coolportable pocket device http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 34. Space: Useful MPMan - 1998 64Mb http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 35. Space: Useful MPMan - 1998 64Mb 0.0625Gb http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 36. Design: Coolness RIO PMP300 - 1998 http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 37. Design: Coolness RIO PMP300 - 1998 WTF??! http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 38. Design: Coolness RIO PMP300 - 1998 FUCKING UGLY! http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 39. Size: Pocket Personal Jukebox - (9.9 ounces) 4.86Gb - 1999 http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 40. Size: Pocket Personal Jukebox - (9.9 ounces) 4.86Gb - 1999 iPod classic - (4.9 ounces) 5Gb - 2001 http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 41. Core vision: Coolportable pocket device http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 42. Design matters http://www.ted.com/talks/don_norman_on_design_and_emotion.html http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 43. Design isn’t photoshop! http://www.slideshare.net/press42 @abarrera #tooManyFeatures
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- 46. designer Design isn’t photoshop! http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 47. Pleasant things workbetter... http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 48. Pleasant things workbetter... Antenna-gate? WAT?! http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 49. Emotion Design -Don Norman http://www.jnd.org/dn.mss/emotion_design.html Fear, unhappiness, anxiety – Laser focus Relax, happiness - Broad focus http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 50. 3 Dimensions ofDesign Visceral Behavioral Reflective http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 51. Visceral dimension: Attractiveness Symmetry,
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- 54. etc. http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 55. Behavioral dimension: functional understandable http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 56. Behavioral dimension: usable http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 57. Reflective dimension: ego,image http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 58. Reflective dimension: culturalconvention http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 59. Sexy helps ignoredesign faults http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 60. Balance your designprofile 9 8 7 6 5 4 3 2 1 0 Visceral Behavioural Reflective Balanced Nerdy http://www.slideshare.net/press42 @abarrera #tooManyFeatures
- 61. Go fucking talkto customers! http://www.slideshare.net/press42 @abarrera #tooManyFeatures