The document discusses different approaches to ownership of design in product development teams. A traditional approach sees design and users as separate entities, with designers owning the design process. A design-driven approach sees users and design as mutually guiding and balancing, with all teams guided by design. Some lessons are to align teams on shared goals, eliminate bottlenecks for efficiency, always consider the user experience, and empower everyone to contribute to design.
No One Team Should Have All That PowerMonet Spells
In the product development process, we understand that design is important. The next question becomes, who owns design in the product development process?
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No One Team Should Have All That Power (Expanded Version)Monet Spells
In the product development process, we understand that design is important. So the next question is: who owns design in the product development process?
No One Team Should Have All That PowerMonet Spells
In the product development process, we understand that design is important. The next question becomes, who owns design in the product development process?
Design Systems: Designing out Waste, Designing in ConsistencyEqual Experts
Design Systems help modern innovative companies build new software quickly without waste and with a consistent look and feel.
They are the single source of truth to allow the teams to design, realise and develop a product.
From our work with Design Systems for Equal Experts' clients we have many learnings to share about benefits and risks and what needs to be overcome to get a system live and adopted.
SPEAKER: David Hawdale. Product and UX person at Equal Experts.
Contact www.equalexperts.com
Contact David: david.hawdale@hawdale-associates.co.uk
The Nine Gem Qualities Shown by some of the successful UX designer for better Work culture, carrier Growth and evaluation of the the term UX irrespective of time, technology change or Industry Turn over
No One Team Should Have All That Power (Expanded Version)Monet Spells
In the product development process, we understand that design is important. So the next question is: who owns design in the product development process?
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With the adoption of methods based on rapid experiments to validate hypotheses with customers, there is also a need for design to adapt and respond continually. As such, there is a need to balance the decisions taken in autonomy by teams and the overarching service coherency. Inspired by devOps principles, designOps is a practice that aims to support people across the organization to continuously redesign their products without compromising design excellence. This talk, based on the experience of coaching design teams at different levels, explores the possibilities of moving out from heavyweight upfront analyses, reducing handoffs, and creating reliable feedback loops with end users. A new paradigm, where the ability of design is shifting from being a specific practice to genuinely becoming part of everyone’s job. A key component to enables others, designers and non-designers, to create meaningful experiences in a complex environment.
The Role of UX in Product Development
What Is UX?
Who Owns UX?
Barriers to Shared Ownership of UX
Working with Multidisciplinary Teams
Defining Product Goals
Conceptualizing and Communicating Design Solutions
Supporting Your Development Team
What Is the Value of UX?
The Experience Design Framework: A Design Thinking Guide for Product Success ...Lang Richardson
A presentation outlining how Experience Design Improves Product Businesses. Langston synthesized structures from his past experiences as well as common industry practices to present to a local Bay Area MeetUp his ideas on structuring teams to produce excellent products.
User Experience Design at GlobalLogic comes into play by understanding the needs of the user by customer trend analysis and journey mapping of the customer
An introduction to human-centered design including characteristics of HCD, industry terminology, and methodology. Includes case study, criticisms, and an evaluation of human-centered design. Created for non-UX professionals for an in-office workshop.
The presentation unveil the concept of Design Thinking, its various stages, different tools and the scope of applying the concept of design thinking in tourism management
Design thinking is not “us versus them or us”, but on behalf of them. It’s close to user’s experience and mind. Let’s Design thinking, before development leads to a dead end.
Digital Summit Denver 2015: Enterprise User Experience | Margaret Bossen, RBARBA
RBA's Senior User Experience Designer, Margaret Bossen, presented "Enterprise User Experience: Making Sense of UX in Large Organizations" at Digital Summit Denver 2015. This presentation covers UX Basics, Enterprise UX, The Enterprise User, and Design Challenges.
With the adoption of methods based on rapid experiments to validate hypotheses with customers, there is also a need for design to adapt and respond continually. As such, there is a need to balance the decisions taken in autonomy by teams and the overarching service coherency. Inspired by devOps principles, designOps is a practice that aims to support people across the organization to continuously redesign their products without compromising design excellence. This talk, based on the experience of coaching design teams at different levels, explores the possibilities of moving out from heavyweight upfront analyses, reducing handoffs, and creating reliable feedback loops with end users. A new paradigm, where the ability of design is shifting from being a specific practice to genuinely becoming part of everyone’s job. A key component to enables others, designers and non-designers, to create meaningful experiences in a complex environment.
The Role of UX in Product Development
What Is UX?
Who Owns UX?
Barriers to Shared Ownership of UX
Working with Multidisciplinary Teams
Defining Product Goals
Conceptualizing and Communicating Design Solutions
Supporting Your Development Team
What Is the Value of UX?
The Experience Design Framework: A Design Thinking Guide for Product Success ...Lang Richardson
A presentation outlining how Experience Design Improves Product Businesses. Langston synthesized structures from his past experiences as well as common industry practices to present to a local Bay Area MeetUp his ideas on structuring teams to produce excellent products.
No one team should have all that power: Understanding who owns design in the product development process
1. No one team should
have all that power
Understanding who owns design in the
product development process
Monet Spells
2. A Little About Me
Professional Background
- Computer Science + Web Development
- Product Manager at a NYC start up
- User Experience Designer
- Studying Human-Computer Interaction
Hi, I’m Monet! I live in Atlanta. I do UX, with a
smile.
3. Who Owns Design?
So...how do teams share ownership of design?
Developers? Designers? Marketing? Stakeholders? Product?
Everyone owns design.
4. Traditional Design Approach
A traditional design approach focuses on users and design as
important, but distinct, entities.
“No one [team] should have all that power.” - Kanye
West
Users
- Begins with users or design - Bridges, like product managers
QA
Developers
Support
Product
Design
Designer
s
Stakeholder
s
Marketing
5. Design-Driven Approach
A design-driven approach focuses simultaneously on users
and design, understanding that they balance and guide one
another.
- Begins with users and design - All teams are guided by
design
Designer
s
MarketingDevelopers
QA
Support
Product
Stakeholder
s
Users
Design
6. Lessons Learned
Align on a
vision, mission,
and goals
Eliminate
bottlenecks for
efficiency sake
(More time for champagne!)
Always
consider the
user’s
experience
Empower
everyone to
contribute to
design
K: "better collaborate on design"
K: could ask more questions here...
K: Start with your experience, not the definition...this is your definition, so it’s based on you rexperience
K: Bridges are technically a good thing...but they COULD create a bottleneck, IF a company relies too heavily on any one team (e.g. product)
K: Your story isn’t weaving in well enough...when you mentioned “...from here we grew” i forget who “we” are
K: Not sure I agree with the HR example...
K: either mention mission/vision/goals on slide 4 when you speak to it, or tell a story here about how PP incorporated these concepts to become design driven