User experience (UX) design is the process of designing products or services with a focus on the user or customer experience. UX design aims to make products easy to use, useful, and provide a pleasant experience. The goal is to convert users into loyal customers and advocates of the brand. UX design incorporates elements like interaction design, information architecture, and user interfaces. It utilizes methods such as user research, personas, user flows, wireframes and prototypes. Key deliverables include usability tests, surveys, and style guides.