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fast talk | out. 2016
by FilipaVeiga Tavares
UX Design: definition, methods & deliverables
UX Designers love 3 things… users/costumers, data and questions
? ?? ? ? ??? ?
And for you, what is UX Design?
“let´s look at the trailer” : what the #$%@ is UX Design?
by Matthew Magain
UX Mastery
User Experience definition
"User experience" encompasses all aspects of the end-user's interaction
with the company, its services, and its products. by Donald Norman and
Jacob Nielsen
ie
Is all the experience that comes from the user/customer
journey, when they interact and use the product, service
or brand
User Experience Design definition
User Experience Design (UX Design) is the process of designing products
(digital or analog) or services with a focus on the user / customer.
This design is: easy to use, necessary, useful, provides a pleasant
experience during the journey journey
therefore
Convert the user into a costumer, make him come back,
making him into a loyal and evangelist of the brand!
UX Design definition
- The concept model: como é pensado o produto ou sistema quando à
sua organização e utilização, com foco no comportamento e
pensamento cognitivo do utilizador/consumidor
- Emotional Design: a maneira como o produto, sistema ou marca
comunica emocionalmente com o utilizador/consumidor
- Interaction Design: como produto, sistema ou marca se comporta,
incluindo os feedbacks do sistema
- Information Architecture: maneira como os dados são ordenados e
expressa em informação ao utilizador
- User Interface (UI): a maneira como o utilizador interage com a
informação, os dados e os elementos da interface
User Experience Design (UX Design) is
UX Design the elements
Jesse
James Garret
UX Design the methods
UX Design the methods
UX Design the methods
UX Design the methods
UX Design the methods
user costumers journey personas competitive audit
value proposition stakeholders interviews key performance indicators
brainstorming moodboards storyboards
UX Design the deliverables
user flow taxonomies content audit
heuristic analysis site map features roadmap
use cases and scenarios metrics analysis user interview / focus group
UX Design the deliverables
UX Design the deliverables
quantitative survey usability testing card sorting
A/B tests eyetracking accessibility analysis
sketches wireframes prototypes
pattern library
style guides
UX Design - questions
Questions …
?
…
a UX Designer
LOVE THEIR WORK!
Thanks!
just one more thing that UX Designers love…

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Ux design 2016

  • 1. fast talk | out. 2016 by FilipaVeiga Tavares UX Design: definition, methods & deliverables
  • 2. UX Designers love 3 things… users/costumers, data and questions ? ?? ? ? ??? ? And for you, what is UX Design?
  • 3. “let´s look at the trailer” : what the #$%@ is UX Design? by Matthew Magain UX Mastery
  • 4. User Experience definition "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products. by Donald Norman and Jacob Nielsen ie Is all the experience that comes from the user/customer journey, when they interact and use the product, service or brand
  • 5. User Experience Design definition User Experience Design (UX Design) is the process of designing products (digital or analog) or services with a focus on the user / customer. This design is: easy to use, necessary, useful, provides a pleasant experience during the journey journey therefore Convert the user into a costumer, make him come back, making him into a loyal and evangelist of the brand!
  • 6. UX Design definition - The concept model: como é pensado o produto ou sistema quando à sua organização e utilização, com foco no comportamento e pensamento cognitivo do utilizador/consumidor - Emotional Design: a maneira como o produto, sistema ou marca comunica emocionalmente com o utilizador/consumidor - Interaction Design: como produto, sistema ou marca se comporta, incluindo os feedbacks do sistema - Information Architecture: maneira como os dados são ordenados e expressa em informação ao utilizador - User Interface (UI): a maneira como o utilizador interage com a informação, os dados e os elementos da interface User Experience Design (UX Design) is
  • 7. UX Design the elements Jesse James Garret
  • 8. UX Design the methods
  • 9. UX Design the methods
  • 10. UX Design the methods
  • 11. UX Design the methods
  • 12. UX Design the methods
  • 13. user costumers journey personas competitive audit value proposition stakeholders interviews key performance indicators brainstorming moodboards storyboards UX Design the deliverables
  • 14. user flow taxonomies content audit heuristic analysis site map features roadmap use cases and scenarios metrics analysis user interview / focus group UX Design the deliverables
  • 15. UX Design the deliverables quantitative survey usability testing card sorting A/B tests eyetracking accessibility analysis sketches wireframes prototypes pattern library style guides
  • 16. UX Design - questions Questions … ?
  • 17. … a UX Designer LOVE THEIR WORK! Thanks! just one more thing that UX Designers love…