PRoactive 2011 - PR & new media

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The document discusses public relations and participation in media. It emphasizes listening to others, learning from them, and contributing to discussions rather than just consuming information. True influence comes from inspiration, not manipulation. The key is to get involved with people both online and offline, write, record, remember, and care about issues in order to create positive change.

Education

UNS(T)UCK YOUR
PROFESSION
ONLINE PR & COLOR TV

PIŠEMO
JAVNO GOVORIMO
ZNAMO NOVINARE_NJIHOVE
RASPOREDE
DOBRO SE GURAMO U FIRMI

...PUBLIC
mainstream
media media
relations
PR!
customer
service social
media

RELATIONS!

NOVINAR, STAKEHOLDER, SAVEST

VIŠE ZA MANJE

DAJ, DAJ, DAJ... PA ĆEŠ (MOŽDA) DOBITI

PAMTE

CENTAR SU PROCESA

PARTNERI, NE OVCE!

REDAKCIJE 30% MANJE NEGO
PRE JEDNE DECENIJE

PUBLICITET

KOMUNIKACIJA
TEHNOLOGIJA DRUŠTVO
POLITIKA POTROŠAČI
TRENDOVI MENADŽMENT
KULTURA PSIHOLOGIJIA

CONTRIBUTE!

PARTICIPATE!

LEARN!

LISTEN!

HANDLE OR CONTROL

ESPECIALLY IN AN UNFAIR MANNER

TO CAUSE A STRONG FEELING
OR REACTION

USUALLY POSITIVE

...MANIPULACIJA
mainstream
media media
relations
PR!
customer
service social
media

INSPIRACIJA!

Media Nexxt Inc, is New-gen marketing communication agency made of experienced advertising and media professional. The goal of the company is to assist clients in promotion their products and services in the markets using non-standard advertising techniques. Media Nexxt is specialized in providing full range of BTL (Below-the-Line) services- road shows, sampling, consumer promotion, trade promotion and conferences, entertainment and special events etc. The company also provides other advertising services such as media buying and planning for outdoor advertising, Online media etc. Media Nexxt has offices in Mumbai. Delhi and Bangalore.

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- Irv -

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Marc Connor, Chief Marketing Strategist, POSSIBLE Going for the Gut: Building Emotionally Satisfying Digital Experiences Probably one of the biggest issues digital marketers face is creating digital marketing that doesn’t look like, well, digital marketing. Particularly when it comes to linchpin categories such as Fast-Moving Consumer Goods (FMCG), where multi-billion brands have long been known for their stirring broadcast work and generation spanning brand mascots. Think Poppin’ Fresh (aka the Pillsbury Doughboy), Tony the Tiger, the Keebler Elves. Those friends (or enemies) you grew up with! But when it comes to the digital space, that emotional connection all too often becomes one that is transactional, forgettable or unsustainable. In this session we will examine how to build, maintain and nurture emotionally satisfying digital experiences for FMCG brands that leverage the unique qualities of the interactive space to create high-involvement consumer/brand interactions. Using real life examples from brands such as ConAgra Foods, Smuckers and P&G, we’ll offer a detailed vision of how the smartest marketers are approaching this issue and provide a unique perspective on integrating the barrage of new technologies without losing focus on the bigger picture.

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This is the presentation used at the Internet Summit in Raleigh, NC on November 13th. Links to the Videos: Nike Corinthians: https://www.youtube.com/watch?v=FUJ-UKbq3bY Chevrolet Camaro: https://www.youtube.com/watch?v=vv6XLW2O4Fo&list=UURojKYdkvZcRQX1Vu7wEU5g Chevrolet Malibu: https://www.youtube.com/watch?v=2eHyV7vyPo8 https://www.youtube.com/watch?v=mH9xqB2GV44 https://www.youtube.com/watch?v=uvWVJHrdMBI https://www.youtube.com/watch?v=1oEfCRgg3Jc https://www.youtube.com/watch?v=PcNv4CZ6I24

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