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Community-Generated
Mapping and Mobility
          Pro Walk Pro Bike: Pro Place 2012
                  Long Beach, CA
                September 10, 2012
               Otto Khera, Researcher
      Ben Stokes, Researcher/PhD Candidate
   George Villanueva, Researcher/PhD Candidate

Annenberg School for Communication and Journalism
         University of Southern California
The Context:

USC         Image?

                           South LA
                Reality?
The Catalyst and Sponsor:
innovation _design+
art + science +
engineering
                                 François Bar
                                 Ben Stokes
                                 George Villanueva
                                 Otto Khera
                                 César Jiménez
                                 Teresa Gonzalez




   Media, culture, society:
   transformation__
   participatory cultures
Annenberg Innovation Lab Projects that
  Connect Bicycling, Community, Mapping,
        and Participatory Culture:
• ParTour.net – a mobile platform for simple text-
  messaging-enabled (SMS) cell phones that
  enables real-time image, text, and audio
  postings on a web site.
• RideSouthLA.com – a web site that aggregates
  and represents group bike rides in South LA and
  related events for the community, Los Angeles,
  and outside observers.
• USCBikeCommuters.com – a web site pilot that
  connects USC bike commuters with each other,
  bike commuter resources, and related events.
ParTour.net

         Story telling
         (in South LA)
         Through         Vozmob
         Simple          Metamorphosis
         Accessible
         Mobile
         Technology :
Collaborators




EastSide Riders Bike Club




Real Rydaz
Situated Engagement/Situated Learning

• Micro-local
• experienced together
• invites participation
• open eyes and ears
• toward justice
social, transportation, food, media, security
Urban Space:
Physical to Social Production

            Perceived space




               Trialectics of
                 Spatiality


Conceived
                                Lived space
  space


             (Lefebre 1991)
ParTour Platform
Overview
                           Mobile
                           Phones



                                          Geo-Located
       Participatory
                        ParTour Mobile    Observation
       Citizens and
                                           of Physical
       Community       Mapping Platform   Environment
         Partners
                                            or Event


                         Crowdsourced
                             Data
                         Representation
                         and Re-Usage
ParTour live map
Context, Location, Stories
How can these engagements be
  captured and presented to
 communities as a sustainable
          activity?

 RIDE SOUTH LA
        ridesouthla.com
Ride South LA:
Connect, Sustain, Inform, Disseminate
USC as a Community:
            USC Bike Commuters
• Up to 7% of USC commuters use bicycles to
  commute during a regular semester (7 times
  higher than the average in Los Angeles)
• 15,000 bicycles on campus on any given day
  during the regular semester.
• USC is LA’s largest private employer.
• Growth of bicycling significant at USC and in LA.
• Profile + Map
• Wall for events and updates
• Resources link
Wall   Map
Lessons Learned
• Collaboration with community is essential.
• Simple technologies and simple goals lead to
  next steps more efficiently …
• Maps are a critical tool that help us engage
  our conceptions of space and environment,
  and help us tell a story as well as orienting
  ourselves.
• Media matters …
Latest – pictures from Yesterday’s
walk&ride Healthy Food Mapping

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Pro walkprobikeproplace2012pechakucha

  • 1. Community-Generated Mapping and Mobility Pro Walk Pro Bike: Pro Place 2012 Long Beach, CA September 10, 2012 Otto Khera, Researcher Ben Stokes, Researcher/PhD Candidate George Villanueva, Researcher/PhD Candidate Annenberg School for Communication and Journalism University of Southern California
  • 2. The Context: USC Image? South LA Reality?
  • 3. The Catalyst and Sponsor: innovation _design+ art + science + engineering François Bar Ben Stokes George Villanueva Otto Khera César Jiménez Teresa Gonzalez Media, culture, society: transformation__ participatory cultures
  • 4. Annenberg Innovation Lab Projects that Connect Bicycling, Community, Mapping, and Participatory Culture: • ParTour.net – a mobile platform for simple text- messaging-enabled (SMS) cell phones that enables real-time image, text, and audio postings on a web site. • RideSouthLA.com – a web site that aggregates and represents group bike rides in South LA and related events for the community, Los Angeles, and outside observers. • USCBikeCommuters.com – a web site pilot that connects USC bike commuters with each other, bike commuter resources, and related events.
  • 5. ParTour.net Story telling (in South LA) Through Vozmob Simple Metamorphosis Accessible Mobile Technology :
  • 7. Situated Engagement/Situated Learning • Micro-local • experienced together • invites participation • open eyes and ears • toward justice social, transportation, food, media, security
  • 8. Urban Space: Physical to Social Production Perceived space Trialectics of Spatiality Conceived Lived space space (Lefebre 1991)
  • 9. ParTour Platform Overview Mobile Phones Geo-Located Participatory ParTour Mobile Observation Citizens and of Physical Community Mapping Platform Environment Partners or Event Crowdsourced Data Representation and Re-Usage
  • 12.
  • 13. How can these engagements be captured and presented to communities as a sustainable activity? RIDE SOUTH LA ridesouthla.com
  • 14.
  • 15. Ride South LA: Connect, Sustain, Inform, Disseminate
  • 16. USC as a Community: USC Bike Commuters • Up to 7% of USC commuters use bicycles to commute during a regular semester (7 times higher than the average in Los Angeles) • 15,000 bicycles on campus on any given day during the regular semester. • USC is LA’s largest private employer. • Growth of bicycling significant at USC and in LA.
  • 17. • Profile + Map • Wall for events and updates • Resources link
  • 18. Wall Map
  • 19. Lessons Learned • Collaboration with community is essential. • Simple technologies and simple goals lead to next steps more efficiently … • Maps are a critical tool that help us engage our conceptions of space and environment, and help us tell a story as well as orienting ourselves. • Media matters …
  • 20. Latest – pictures from Yesterday’s walk&ride Healthy Food Mapping

Editor's Notes

  1. USC is the largest private employer in Los Angeles located in South LA and is embarking on a multi-year effort to become primarily a residential campus.South LA has a significant low-income population that lacks many of the resources and enjoys less positive attention than other parts of LA.
  2. Founded in 2010, the Annenberg Innovation Lab focuses on media, culture, and society as the basis of innovation at the intersection of art, design, science, and engineering.The mission of the Lab - leading innovator and advisor on transformational changes happening in our participatory cultures.François Bar – Principle lead for the projects presented.
  3. Simple mobile technology that enables storytelling through images, texts, and sounds.Mobile platform used in conjunction with collaborative bike rides in South LA Goal: Strengthen the grassroots storytelling network in South LA neighborhoods, tied to community orgs, residents, and local media. Advance positive social change by harnessing new media and mobile technology toward building community.
  4. T.R.U.S.T. South LAEast Side Riders, Real Rydaz, Los RydazCicLAvia, C.I.C.L.E., BikerowaveCommunity Services UnlimitedUSC Neighborhood Outreach
  5. Learning takes place in the same context in which it is applied and is a social process where knowledge is co-constructed (Lave and Wenger 1991).Available mobile technology connects us more deeply to our physical streets and to our communities by representing a common engagement or ‘event.’’
  6. Lefebvre's argument in The Production of Space is that space is a social product, or a complex social construction (based on values, and the social production of meanings) which affects spatial practices and perceptions. Boils down to the space that we inhabit and map physically and lets us act on our own physical encounters with those spaces.