The global bicycle industry is growing steadily, especially in developing markets. Growth is expected to come from increasing popularity of electric bicycles, especially in China which accounts for a large share of global electric bicycle sales and exports. The bicycle industry is forecast to continue growing over 5% annually globally as a hedge against rising fuel costs, and to support healthier, greener lifestyles. Bici.mobi aims to create an online portal and mobile services to support the bicycle industry and cycling culture through features like secure transactions, location sharing, ratings, and building a trusted community network.

1. bici.mobi mpowering the mobile generation

2. “ I want to ride my bicycle.”

3. identity

4. bike messenger culture

5. raucous and sexy

6. irreverent

7. unapologetic

8. . . . and trustworthy

9. epitomized by the bicycle do you see the love?

10. The bicycle industry is growing $61 billion globally by 2010 5.5% growth per year globally through 2010 Most growth since the oil crisis of 1973

11. A “ The global bicycles market is expected to grow at a steady pace in the near future. Growth is expected to arise from the increasing popularity of electric bicycles. China is the largest market for electric bicycles in the world and is expected to be the leader in the foreseeable future. The country accounts for a lion’s share of electric bicycles sold in major markets including Europe and the US. While exports to the US are in the form of complete units, exports to Europe are in the form of components that are assembled and sold under local brand names. Other potential markets include densely populated areas such as India and Africa.” April 10, 2008 Bike Europe “Website for Bike Professionals”

12. europe for components

13. china growth at 6% +

14. electric bici

15. going global mobile industry set for substantial growth with voice-enabled-device empowered citizens globally at half and counting (not necessarily web-enabled) – connection to daily life bicycle industry forecast : 5% + global growth is a hedge against rising energy costs, i.e., as gas goes up, bike sales go up; and an investment in a health-conscious, green-centric, practical, cost-conscious, community-oriented societies

16. bici . mobi = +

17. bici.mobi

18. value? Portal Aggregator – video, news feed, product and service ratings, daily features, hyper local info, easy to see and share Secure Data – delivery information and integration with FedEx and other carriers; identity management; mobile transactions and real-time account mgt; rich-media mgt Location Sensing – member GPS sensing and map-sharing Community – hyper local, genre, biker social identity and networks, infrastructure collab

19. bici.mobi

20. high quality content and services daily feeds and contests with high entertainment value reliable product and service ratings (Zagat’s model focused on biking experts) highly secure mobile transactions including micro transactions and business account documentation and databases

21. informative and diy culture

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23. services Fedex integration and other courier services online banking GPS data management for redundancy access to a trusted community music and entertainment daily feeds product and service ratings anywhere, anytime – hyperlocal

24. bici.mobi

25. business model FREE web-based services for all login-only services. Advertising-based SEO model. SUBSCRIPTION and/or FEES for secure web-based services with credit card information. Point-of-contact: identity management. SUBSCRIPTION for mobile services including GPS services. Negotiated with carriers. Advertising SEO model, including AdSense Mobile. $2 per month.

26. “ my bici … wherever i go”

27. technology model (value add) overall strategy is to outsource or connect via authentication to existing apps. identity management focused on the OpenID and OAuth protocols that allow for single-signon and granular permissions and credentials. Mission critical for end-user management as apps grow, e.g., fring.com, twitter mobile device optimization with an emphasis on apple iphone [sdk + mkt share + use + itunes mobile banking (identity mgt) + wifi = one smoke’n gun]. Also other phones, and a universal JAVA optimization (XOSPHERE).

28. identity man agement Who are you?

29. connecting services and vendors

30. hyper local

31. in the bag

32. bici.mobi

33. bici culture

34. marketing viral marketing campaign – person-to-person invitations on facebook and myspace and orkut, e.g., “you’ve been bici slapped”; SMS hyper local integrated media buys mobile advertising and marketing events including film festivals and competitions print materials schwag including bike safety related, e.g., reflectors gps location sensing competitions

35. non-exclusive =inclusive

37. identity

38. bici.mobi

39. global market for fund transfers

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41. bici.mobi

42. bici.mobi

43. bici.mobi

44. “ Modern Cowboys . . .” bici.mobi

45. identity bici.mobi

46. bici.mobi mpowering the mobile generation