This document discusses social media analytics tools and services provided by Promotor. It summarizes Promotor's capabilities including monitoring specific social media channels provided by clients, analyzing all content on those channels using machine learning, providing sentiment scores and analysis, and comparing clients' performance to competitors both regionally and globally. It also provides examples of reports and dashboards Promotor can generate, and includes indicative pricing for various Promotor tools and services.

1. 15th June

4. Stock Price Changes

5. Our Mission
To provide analytics for large groups (up to 300) of related or co owned social media
channels, to provide comparison at regional, national, or global scale.
To be a watch keeper over a companies social channels and that of their competitors, giving
advance warning of changes, news, or issues that affect their or their competitors business.
To analyse rate and rank any related group of social channels for research,
business development, diligence - to allow multiple competitor analysis at regional,
national or global scale.
To create real time, independent, factual, genuine conclusions as to clients social presence
and that of their competitors.

6. Promotor targets specific social channels, as provided by clients -
we set up specific searches, which can also incorporate key word
search terms , the system then receives every incoming and
outgoing post from those channels in the background.
targets

7. Every single word in every single
post is analysed by our system,
we do not only count the
regularity or quantity of the
content but, very importantly,
the system uses machine
learning code to understand the
words used, and even the
images used, the system gives
sentiment scores for every post
it finds and an overall sentiment
score for each channel
listens

8. The sentiment engine at the back end of the system then
works with our own algorithms to produce generic scores
for each channel under analysis - there is no other system of
this nature that we are aware of - the algorithms we use can
be amended to produce results that are relevant to clients
and their particular analytic priorities.
processes

9. Promotors system then outputs the results into a tabular
format that allows simple, easy and clear reporting of all the
underlying activity - for the first time an entire network and its
relative success can be seen on one conclusions page - the
data and conclusions behind each channel are easily accessed
and data can be drilled down to various levels as required.
organises

10. More uniquely again promotor can organise our clients
multiple social channels under analysis and provide
regional, national, global competitor analysis in comparison
- a view can be created of a territory showing where our
client brand is socially winning audience and where it is not
- these conclusions screen provide management easily
actionable conclusions to allow our clients to concentrate
on the right areas and invest in the right activities
with confidence of success.
compares

11. How does Promotor - support your business?
Promotor works for you 24/7/365 - it never
sleeps it never gets tired or goes on
holiday.
Promotor provides
simple, unique and
actionable
conclusions for
management.
Promotor is alive - it send alerts,
it shows trends, it gives you
answers without users having to
dig through pages of results
Promotor will display
a businesses entire
social presence on
one simple page
Promotor saves time, reduces
staff numbers and gives more
detailed answers - automatically

12. Search for
Dealer

13. Dealer
Specific

14. Dealer
Listing

15. Moto Novo Competitors

16. Moto Novo Direct Competitors

17. Traffic Analysis

18. Sentiment Analysis

19. Twitter Influencers

20. Buzz Graph

21. Twitter Reach and Mention Type

22. Close Brothers Twitter Reach

23. Close Brothers Mentions

24. Close Brothers Sentiment

25. Close Brothers Engagement

26. Close Brothers Word Cloud

27. Pricing & Costs
Promotor – Indicative costs
(ex vat)
Vehicle funder dashboard - up to 15 competitors
£25k pa annual license (annual in advance)
£200 pcm per user
12 month deal
3 months notice
1 x train the trainer session
Thereafter £250 per session
Customer support included
Promotor – Dealer Performance
monitor Indicative costs
Option 1
Consultancy
Up to 15 dealers each month as a threshold
Monthly reporting
Reporting to include, sentiment, content, alerts (watch points)
Up to 3 additional amends/additions per month
£1.5k per month retainer
Option 2
Dashboard solution
Priced on a dealer by dealer basis
Flexible options available pending further discussion.

28. Pricing & Costs
MotorBuddy –
Indicative costs (ex vat)
Motorbuddy lite - Phase 1
Assuming offered by dealers as point of sale, showroom tool
(excluding deployment in Find and Fund My Car)
Annual license £15k
Dev costs - £6-10k web mobile solution.
VRM - subject to MN existing data provider
(our provider - 10p per lookup)
MotorBuddy –
Phase 2
FAFMC - promotion, engagement, traffic gen useage
Additional Dev costs @ £850 per day
Data heavy journey up to £1 per lookup set
No additional License charge to deploy
Year 2 - increased license fee or rev share discussion

29. Dealer Comparison - Share of Voice

30. Dealer Comparison - Sentiment

31. Dealer Comparison - Demographic

32. Car Giant - Mentions

33. Car Giant – Twitter Reach

34. Hilton Garage - Facebook Page

35. THANK YOU