The document discusses the professional audio visual (AV) market in India. It states that the Indian professional AV market is projected to be worth $1.5 billion in 2010 and grow at 23% between 2010-2012. It also outlines some of the key players, market entry strategies, challenges, and drivers for growth in the Indian professional AV market.

1. Business EcosystemMarketing PartnerSubsidiary Market Entry Strategies / Sales ChannelsE.g.: Sahil International for Harman (JBL)E.g.: Tata Elxsi for Thomson Grass ValleyE.g.: Elite Screens, HP, AMXE.g.: IAV Malaysia with Integrated Audio Visual IndiaDriversDevelopment of infrastructure and communications technology.With technocrats leading new businesses, the market for modern audio visual systems is increasing.Increased collaboration between Indian and foreign companies.The professional AV market in India is keeping pace with infrastructure and communications technology development.Market SizeUSD 1.5 billion (2010 projected)Projected Growth23 percent (2010-12)Professional AV CompaniesRepresentative OfficeIndian Professional AV Market Snapshot-740605-801859<br />E.g.: Nortel, CiscoTechnology/ Communications Providers<br />JV / Partnership<br />Research Centres<br />E.g.: Polycom Technology R&D Centre<br />Tax Authorities<br />E.g.: Central Board of Excise and Customs<br />-490855-640080Professional AV Market - India<br />Source: Infocomm International, Rave Pro, Professional AV Buyers Guide, Press reportsThe Indian professional AV market is projected to be worth $1.5 billion in 2010.According to an InfoComm International market survey, the Indian subcontinent accounts for approximately 9 percent of the global professional AV market and is projected to grow at a CAGR of 23 percent between 2010 and 2012.The fastest growing product categories are displays, AV conferencing equipment, streaming media and webcasting, wireless connections and software.Market Size and ProjectionsProAV companies look to enter the Indian market through distributors initially. However, as the customer base increases necessitating on-going service and support, companies establish a direct presence.Companies with an existing presence in India seeking to enter the professional AV segment tend to utilize their existing marketing and distribution channels.Market Entry StrategiesLack of awareness among users and potential clientele about new technology and how it works is a major challenges faced by new professional AV companies entering the Indian market.High customs duties and local taxes contribute to high prices which negatively impact sales of high end audio visual equipment in the Indian market.Key ChallengesThe focus on infrastructure development in the country along with advancements in communications technology is driving the growth of professional AV market in India. With technocrats leading new businesses, the awareness of benefits of advanced AV technologies has increased and this supports market growth. Increased collaboration between Indian and foreign companies provides opportunities to realise the benefits of modern AV technologies.Drivers