Private company marketplaces will provide liquidity for employees and investors while also giving companies access to growth capital. As these marketplaces grow and more companies adopt alternative liquidity programs, the lines will blur between late stage venture funds and hedge funds. Private company secondary markets are becoming more institutionalized as the majority of transactions move to listed marketplaces with regulatory oversight. This will further push out IPO timelines and expand the large, private late stage market.

1. Private Company Marketplaces
Facebook and Twitter are just the beginning
@cardinalrose

2. Table of Contents
Market Overview
Deal Mechanics
Completing a Transaction
Appendix
2

3. Private Company Marketplaces
Private company marketplaces will solve
the liquidity problems for employees and
board members while also providing
inexpensive access to growth capital
3

4. Private Company Secondary Markets
“Late stage venture funds are like the
small cap funds of the „90s and the early
2000s.” Lawrence Lenihan, Jr, FirstMark Capital, April 2011
4

5. My Prediction
Private company marketplaces institutionalize changing the industry:
• Many companies institute alternative liquidity programs
• The majority of these programs are on listed private marketplaces
• SEC introduces regulation that strengthens the market
• IPOs get pushed out further expanding the late stage market
• Stronger companies emerge as a result of longer gestation period
• Marketplaces experience rapid growth replacing antiquated private placements
The lines blur between late stage venture funds and hedge funds
• Late stage funds reduce lockups from 10 years to 5 years to adjust for liquidity
• Hedge funds allocate 10-30% to less liquid secondary markets
•Balanced with market neutral public markets
• Massive amounts of capital flow into this new asset class
5

6. The IPO – Pros & Cons
Pros:
• Gain liquidity for shareholders
• Gain access to growth capital
Cons:
• Sarbanes Oxley
• Headaches, regulation & compliance
• Exposure to class action legal risks
• Wall Street disconnect
• Short term trader mentality
• Algorithmic trading disconnected from fundamentals
• Loss of cache
6

7. The Public Markets – Drivers of Change:
• Sarbanes Oxley
• Trading decimalization
• Separation of investment banking and research
• Consolidation of boutique banks
• Longer pre-IPO gestation periods
7

8. Current Late Stage Market Overview:
• There is ~$21b invested in late stage deals per year
• Traditionally 30-50 funds participate in this market
• Private marketplaces completed $500m in 2010
• The private marketplace industry will grow to $10b
within 10 years, possibly sooner
8

9. Ideal Private Secondary Market Company:
• $100-$500m in market cap • Too small to go public
• $20m in revenues • Tech and Clean Tech sectors
• Could expand to private equity
• Approximately 5 years old deals
• Don’t have to be profitable
• Venture backed
• Over 100 shareholders
9

10. Testimonials:
“These companies I‟m buying on the private
market are at the same stage as when I
used to buy them when they went public.
So why not buy them?” Business Insider, January 2011
“We now believe Facebook could be worth
more than $200b in 2015” Wedbush, March 2011
10

11. The 4 Horsemen:
Company Date Funding Last Round Val Recent Rumored Val Revs 2011E P/S
Facebook Jan-11 $1.5b $50b $75b $4b 19x
Groupon Jan-11 $950m $4.8b $15b $2b 8x
Zynga Jun-10 $300m $4.5b $10b $2b 5x
Twitter Dec-10 $200m $3.7b $7b $140m 50x
Source: Company reports and Business Insider
11

12. Is There A Tech Bubble?
Large Cap Blue chip techs are cheap
Mid Cap Expansion stage growth, similar to late stage
Small Cap Completely ignored, no liquidity, getting worse
Late Stage A handful are valuations are extreme, similar to mid caps
Mid Stage Total VC AUM shrinkage decreases demand
Early Stage Companies seeking $3m+ getting decent valuation
Seed Stage Valuations have crept up from $2-3m to $3-4m pre
12

13. Changing VC Perceptions
Old:
• No one exits before we exit
• A future exit keeps the employees motivated
New:
• Employee liquidity helps retention & recruitment
• Secondary sales are a 3rd exit avenue after IPOs & M&A
• Can manage portfolio more efficiently
• Alternative liquidity programs must be established
13

14. Private Markets are Institutionalizing:
2010: 90% of transactions were over-the-counter
2011: ~80% will be listed market transactions
• SecondMarket & Xpert Financial will be 100% listed
• SharesPost is registering as a broker-dealer
• Primary markets will be established
14

15. What is a “Listed” Private Market?
• Company and board approved
• Controlled sales
• Limited Selling Windows
• Market Creation
• Right of First Refusal
15

16. Comparison:
SecondMarket SharesPost Xpert Financial
• Launched April 2009 • Online Bulletin Board • 2 Years Old
• Broker-Dealer • 3rd Party Research • Broker-Dealer & SEC Reg ATS
• Over $500m transacted • Registered Specialists • Tim Draper- Chairman
• Diverse Alt Assets • 60,000 Members • Licensed Nov 2010
• 28 Reported Companies • 16,000 Accredited • Electronic Platforms
• 2010: OTC • Min Transaction: $25k • Full Level II Quotes
• 2011: Listed • Standardized Contracts • 8-9 Cos in Pipeline
• VC: FirstMark • Heavy Technology • RegD Rule 506 –Primary Share
• Pursuing BD License Sale License
• 2-5% fee both sides • Rule 144A – Qualified
Institutional Buyers
• Rule 144 – Accredited investors
- non-Affiliated sellers - pending
• Reverse Inquiry Basis
• Company approval
16

17. Notable Secondary Transactions:
Kleiner Perkins $38m in Facebook at $52b, Feb 2011
Andreesen Horowitz $80m in Twitter, Feb 2011
DST indirect secondary participant: Facebook,
Zynga, Groupon
Accel sold $516m Facebook to TCV (~$200m),
Andreesen Horowitz (~$80) and others at $35b, Nov 2010
Chris Sacca $400m in Twitter at $4.5b from Spark,
Union Square, and Ev Williams, Feb 2011
17

18. Deal Mechanics
18

19. 3 Parties in a Secondary Transaction:
• Buyer
• Seller
• Company
- Right of First Refusal
- Co-Sale Rights
19

20. Types of Buyers:
• Existing VC Investors
• VC Funds that lost primary round
• Fund-less Sponsors/Special Purpose Vehicles
• Participants in Secondary Markets
• Endowments, Pension Funds, HNW, Sovereign Wealth, Insurance, Private Equity
• Direct Secondary Funds
• Late Stage Venture Funds
• Mutual Funds & Hedge Funds - Public Market Investors
20

21. Types of Sellers:
100%
90%
80%
70%
60% 1Q10
50% 2Q10
40% 3Q10
30% 4Q10
20%
10%
0%
Ex-Employees Employees Investors/Other
Source: SecondMarket
21

22. Types of Secondary Sales:
• Sr. Preferred – indirect for Common Shares
• Jr. Preferred – indirect for Common Shares
• Outright purchase of Common or Preferred
• Upside Sharing – buyer splits proceeds of future sale
• Escrowed Shares – earn-out incentive
• Loan for Shares – avoids ROFR, Co-Sale & Taxes
• Loan to Exercise Options
22

23. Types of Transactions:
• Modified Dutch Auction
•Minimum bid, clearing price => lowest bid that clears
• Fixed Price Auction
•Set price, all bids above minimum
• Bulletin Board
•Bidders are matched to sellers online
23

24. Considerations:
Transfer Restrictions
• Right of First Refusal (ROFR)
• Co-Sale
• Upfront waiver rights can be granted
Workarounds
• Loan for Shares avoids ROFR and Co-Sale
• Earn-outs deter Co-Sales
Contractual Rights
• Registration rights and preemptive rights are transferrable
• Require separate transfer agreement with the company
24

25. Risks:
25

26. Two Primary SEC Regulatory Risks:
Special Purpose Vehicles designed to bypass the 500 investor rule
• Goldman Sachs’ US Facebook SPV was canceled
• Could give rise to parallel market of SPV
• Small SPVs charging 8% fees & 20% carried interest
•Shares post has completed 5 SPV auctions
•3% commission, 5% management fee, 3% distribution fee
•Cannot exit until IPO when Units convert to FB shares
Lack of Share Count, Cap Table, and Company Financials
• Even “sophisticated” investors need financials
• Significant amount of 3rd party data but little company data
• Listed markets resolve this issue
26

27. Additional Risks:
• Illiquidity
• Opacity
• Information Asymmetry
• Valuation
• Behavior of secondary investors
• Shift from options to RSUs
27

28. Future Listed Markets:
Companies will waive ROFR in exchange for:
• Employees sell no more than 10-15% of vested/owned positions
• Only employees with 4+ years can participate
Board approved potential investor list
• Investors adhere to the board’s guidelines
• Investor group receives audited financials
• Company has recourse if guidelines are violated
28

29. Completing the Transaction
29

30. Private Company Secondary Markets:
30

31. SharesPost example:
31

32. Current Active Trades on SharesPost:
32

33. SharesPost Order Entry:
33

34. SharesPost Order Confirmation:
34

35. SharesPost Bid/Ask Page:
35

36. Yelp! Company Registration:
36

37. NeXt Up Research: Yelp! Key Metrics:
37

38. NeXt Up Research: Yelp! Valuation:
38

39. NeXt Up Research: Yelp! Lead Investors:
39

40. Appendix
40

41. Companies Traded on SecondMarket:
41

42. Facebook Price Chart:
$50.00 1/13/2011 $33.00 4/1/2011 $70.00
$46.00 1/12/2011 $33.00 4/1/2011
$45.00 1/12/2011 $35.00 3/29/2011
$50.00 1/11/2011 $35.00 3/17/2011
$60.00
$55.00 1/11/2011 $33.00 3/11/2011
$50.00 1/11/2011 $33.00 3/11/2011
$55.00 1/11/2011 $37.00 2/18/2011
$35.00 1/10/2011 $50.00
$30.00 2/14/2011
$40.00 1/7/2011
$31.00 2/11/2011
$55.00 1/6/2011
$31.00 2/7/2011
$25.00 11/30/2010 $40.00
$32.50 2/3/2011
$25.00 11/24/2010
$35.00 2/2/2011
$20.00 11/22/2010
$35.00 2/2/2011
$15.20 11/9/2010
$35.00 1/26/2011 $30.00
$20.00 11/4/2010
$35.00 1/19/2011
$15.20 11/2/2010
$60.00 1/19/2011
$25.00 10/19/2010
$51.00 1/19/2011
$14.40 8/31/2010 $20.00
$15.00 8/31/2010
$40.00 1/19/2011
$15.00 8/30/2010 $27.60 1/19/2011
$15.00 8/10/2010 $60.00 1/18/2011
$10.00
$15.20 8/5/2010 $40.00 1/18/2011
$12.00 7/27/2010 $45.00 1/18/2011
$14.00 6/25/2010 $50.00 1/17/2011
$45.00 1/16/2011 $0.00
$13.50 6/24/2010
$12.60 6/21/2010 $50.00 1/15/2011
$10.00 4/26/2010 $45.00 1/14/2011
$5.40 12/4/2009 $48.00 1/14/2011
$2.40 $66.00 1/13/2011
SharesPost
42

43. 3rd Party Research:
• Wedbush Securities • NextUp Research
• Liquid Scenarios • Arcstone Partners
• VC Experts • CB Insights
• Research 2.0 • Greencrest Capital
• Blueshift Research • PrivCo
• GigaOm • Majestic/ITG
• Crystal Research Associates
43

44. Largest VC Backed Deals in 2010:
1 Better Place Clean Tech Expansion $350,000,300
2 Twitter Internet Expansion $200,000,000
3 BrightSource Energy Clean Tech Later Stage $150,000,000
4 Abound Solar Clean Tech Expansion $111,000,000
5 Trilliant Telecommunications Later Stage $105,999,800
6 Elevance Renewable Sciences Clean Tech Expansion $100,000,000
7 HighTower Holdings Financial Services Expansion $99,999,900
8 Casa Systems Internet Infrastructure Later Stage $96,460,000
9 Pierpont Securities Financial Services Expansion $84,999,900
10 Fisker Automotive Clean Tech Later Stage $78,078,900
44

45. IPO Pipeline:
Date Name Ticker Description IPO size 2010 Revs
7/14/2010 AMC Entertainment AMC Movie Theaters $450m $2417m
3/11/2011 HomeAway AWAY Online Real Estate Rentals $230m $168m
3/15/2011 Qihoo 360 QIHO Chinese Online Security $200m $58m
2/27/2011 LinkedIn Business Social Network $175m $161m 9 months
9/29/2009 NewEgg.com EGGZ Electronic Ecommerce $175m $2100m 2008
2/28/2011 Skullcandy SKUL Electronic Accessories $125m $140m estimated
11/9/2010 Tudou TUDO Chinese Online Video $120m $34m 9 months
2/11/2011 Pandora Online Music $100m $55m FYJan11
8/9/2010 Skype Online Telephony $100m $406m 6 months
12/23/2010 Responsys MKTG Email Marketing $60m $85m
11/17/2010 Kayak KYAK Online Travel $50m $128m 9 months
2/10/2010 Gamefly GFLY Online Video Game Rentals $50m $98m FYMar10
45

46. Relevant 2010 IPOs:
Name Ticker Performance
Epocrates EPOC 44%
Demand Media DMD 24%
Neilson Holdings NLSN 17%
Sky-Mobi YSM -33%
Dangdang DANG 69%
Youku.com YOKU 174%
Bitauto BITA -26%
Mecox Lane MCOX -33%
MakeMyTrip MMYT 86%
GreenDot GDOT 20%
RealID RLD 49%
Tesla TSLA 31%
Vringo VRNG -41%
Motricity MOTR 55%
ReachLocal RLOC 59%
TeleNav TNAV 39%
Convio CNVO 32%
Quinstreet QNST 51%
Average 34%
46

47. VC Market in Graphs
47

48. The VC industry has lagged the major benchmarks over the past 10 years:
10 years
Dow Jones 2.50%
S&P 500 -0.40%
Nasdaq -4.30%
US Venture Capital Index -4.60%
Cambridge Associates, Sept 2010
48

49. Due to “J-Curve” older funds should have higher TVPI but they don’t:
Total Value to Paid in Capital (TVPI)
1.4
1.2
1
0.8
0.6
0.4
0.2
0
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Cambridge Associates, Sept 2010
49

50. As a result VC assets under management are falling:
Assets Under Management
$300,000
$250,000
$200,000
$150,000
$100,000
$50,000
$0
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
NVCA, Jan 2011
50

51. And the total # of VC funds are falling:
Total # of VC Funds
2000
1800
1600
1400
1200
1000
800
600
400
200
0
NVCA, Jan 2011
51

52. But the total # of investments is steady:
Number of venture investments
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
NVCA, Jan 2011
52

53. And the total amount invested is steady:
Total Amount Invested
$120.00
$100.00
$80.00
$60.00
$40.00
$20.00
$0.00
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
NVCA, Jan 2011
53

54. There have been so many deals but so few exits:
Exits as a % of Total Deals
16%
14%
12%
10%
8%
6%
4%
2%
0%
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
NVCA, Jan 2011
54

55. IPOs have dried up:
IPO exits
300
250
200
150
100
50
0
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
NVCA, Jan 2011
55

56. The median age at IPO has risen from 6 to 10 years:
Median Age at IPO
12
10
8
6
4
2
0
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
NVCA, Jan 2011
56

57. Private Secondary Markets are a new exit option:
Transaction $ Amount
$180,000,000
$160,000,000
$140,000,000
$120,000,000
$100,000,000
$80,000,000
$60,000,000
$40,000,000
$20,000,000
$0
1Q10 2Q10 3Q10 4Q10
SecondMarket, Feb 2011
57

58. What happens next?
Secondary markets institutionalize changing the industry:
• Many more companies adopt policies and platforms
• SEC introduces regulation that enhances the market
• IPOs get pushed out further and bypassed entirely in some instance
• Stronger companies emerge as a result of longer gestation period
The lines blur between late stage venture funds and hedge funds
• Late stage funds reduce lockups from 10 years to 2 years to adjust for liquidity
• Hedge funds allocate 20%-40% to less liquid secondary markets
•Balanced with market neutral public markets
• Massive amounts of capital flow into this new asset class
58

59. Thank You
Jason M. Jones
jjones@highstepcap.com
914-315-9751
Follow me on Twitter: @cardinalrose
Profile on Google: /profiles.google.com/jjones1