More Related Content
What's hot
What's hot (15)
Viewers also liked
Viewers also liked (10)
Similar to Privacy as a Competitive Advantage
Similar to Privacy as a Competitive Advantage (20)
Recently uploaded
Recently uploaded (20)
Privacy as a Competitive Advantage
- 1. We BuildPrivacy EnhancingTechnologies for Mobile& Web THISPRESENTATIONAND THEINFORMATIONINITARE PROVIDEDINCONFIDENCE,FORTHESOLEPURPOSE OF PRIVACYCHEQ,AND MAY NOT BEDISCLOSEDTOANY THIRDPARTY ORUSED FOR ANY OTHERPURPOSE WITHOUTTHEEXPRESSWRITTEN PERMISSIONOF PRIVACYCHEQ.
- 2. Whathavewebuilt?AgeCheq AgeCheq is aasingle-sign-on cloud-basedservice thateases COPPACompliancecostsand effortfordeveloperswhile giving parentscontroloftheir children’s PersonallyIdentifiableInformation.
- 3. AgeCheq:ParentDashboard Parentssee all AgeCheq enabled gamestheir kidhas attemptedtoplayandcanview privacydisclosures, authorize,block orunblockgamesasdesired.
- 4. AgeCheq:KidView AgeCheq enabledgamesrequirethe child toenter in theirAgeCheq PIN in ordertoplay.
- 5. AgeCheq:Who’susingit? Bingo Home : Race to Earth DreamWorks Pictures gamebased on the animated movie “Home”. WolfQuest Tour the lands of Minnesota as a wolf in this popularmulti-player game. A few of our more popular AgeCheq enabled games
- 6. WhyPrivacynq? “The rise of big data means that technologists, policymakers, privacy advocates, and entrepreneurs should devote greater energy to developing easy and effective technological methods to give consumers greater control over their information. There is overwhelming evidence of a hunger for such tools.” (Edith Ramirez, FTC Chairwoman – 05/08/2014)
- 7. WhyPrivacynq? “Immersive apps and websites should be employed, to describe to consumers in meaningful and relatively simple terms the nature of the information being collected, and to provide consumers with choices about whether any of this information can be used by entities or persons who fall outside the context in which the consumer is employing the device, and in which the consumer expects her information to remain private.” (Julie Brill, FTC Commissioner – 01/28/2015)
- 8. WhyPrivacynq? “One issue we addressed was the question we hear again and again about whether notice and choice have continuing relevance, given the lack of traditional screens or interface to communicate with consumers. Our answer was “yes,” and the report discussed the different tools that IoT companies are using to communicate with consumers – such as point of sale disclosures, set-up wizards, or even codes on the device.” (Jessica Rich, FTC Director, Bureau of Consumer Protection – 06/11/2015)
- 9. WhyPrivacynq? “Congress should pass comprehensive data security legislation establishing the basic requirements for how to notify consumers when breaches occur and creating a technology-neutral security framework that will provide clarity to consumers and innovators.” (Terell McSweeny, FTC Commissioner – 02/27/2015)
- 10. ConcernoverDataPrivacy According to a recent study by customer identity management provider Gigya, more than 90 percent of consumers are at least somewhat concerned about data privacy and how companies are using their data.
- 11. AmericansFeelOutofControl Source: http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/ Strongly Agree Agree Disagree Strongly Disagree Refused “Consumers have lost control over how personal information is collected and used”
- 12. AmericansFeelOutofControl Strongly Agree Agree Disagree Strongly Disagree Refused Source: http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/ “It is easy for me to be anonymous when I am online”
- 13. AmericansFeelOutofControl 0% 20% 40% 60% 80% 100% Purchasing Habits Political Views Religious Views Visited Websites Your Location Health and Medications Social Security Number Very Sensitive Somewhat Not Too Not At All Source: http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
- 14. Whathavewebuilt?Privacynq Privacynqexplainsproductbenefits andprivacyprotections in easy-to-understandlanguage,synchronizingconsumers’expectationsforthe useandprotectionof their private informationwith eachbrand’sinformationstrategy.
- 15. Privacynq :BriefNotices Privacynqdisplaysthemost pertinentinformationaboutaproduct,venue, etc.,in anattractive, scalableeasyto read“brief”format.
- 16. Privacynq :Wheredoesitwork? Wearables Venues / HospitalsVenues / Stores IoT Devices Connected Cars Many Other?
- 17. Whatelsecanwebuilt? We are Privacy Experts and are ready to discuss your privacy project. We haveideas,butperhapsyouridea is even better. We havebuiltseveral solutions,andin the followingslides area fewsamples ofwhatwe cando,so let us knowhowwecanget involved.
- 19. Whatelsecanwebuild? Video Explainer Policies & Notices
- 20. Howcanwehelpyou? Have a privacy-related project? Ourteam is builtfromestablishedprofessionals,and we specialize in creatingprivacyenhancing solutions. Ourteam hasbeen employedbyleadersofindustrysuch as: HOW CAN WE HELP?
Editor's Notes
- How long before the government steps in if industry doesn’t start to self-regulate? It could be sooner than you think!
- How long before the government steps in if industry doesn’t start to self-regulate? It could be sooner than you think!
- According to a recent Pew Research Center poll, 91% of adults “agree” or “strongly agree” that consumers have lost control over how personal information is collected and used by companies.
- Context Matters to Americans. Different types of information elicit different levels of sensitivity.