Spencer Fox has outlined initial plans for a new sports magazine. These include ideas such as focusing on athletes/celebrities, special editions with limited covers, and monthly issues similar to other magazines. A mind map details aspects of film, photography, and basketball that could be covered. Mood boards were also created with photos mainly from the NBA and NCAA featuring star players. An analysis of the mood board discussed the style and tone of the images. A schedule was set with weeks dedicated to research, production experiments, a photoshoot, and evaluation. A bibliography provides relevant websites as sources.

1. Initial Plans
Spencer Fox

2. Initial Reaction
• Hear magazine, think ‘sport’, ‘film’ and ‘outdoors’
• Big headlines, cover athletes/celebrities
• ‘Special Editions’ – limited edition special cover
pages
• Monthly magazines e.g. Empire, Muscle &
Fitness
• Advertisements/special deals with coupons
• Free items

3. Mind Map
Film
Post-Production
Production
Pre-Production
Screenwriting
Storyboarding
Casting
Networking
Hiring Crew
Budgeting
Editing
Distribution
Reshoots/ADR
Foley/Sound
Design
Cinematography
Sound/Audio Visuals
Actors
Stills
Boom Ops
& Sound
Recordists
On-Person
Mics/lapel
Mics
Set & Costume Design
Location
Lighting

4. Mind Map
Photography Professional
Amateur
Camera
Manufacturers
Canon
Nikon
Fujifilm
Analogue vs Digital
Lighting
Press
Photographs
Freelance
Corporate
New
Old
Software
Photoshop
Lightroom
SD Cards
Developing Film
Cheap vs Expensive
Hobby Holiday
Sports

5. Mind Map
Basketball Professional
High
School/
College
Jersey/Equipment
/Accessory
Manufacturers
Nike
Adidas
Jordan
Basketball History
NBASports
Photography/
documentation
Euro
League
Records
Old
New
Records
Developing Film
Cheap vs Expensive
Top Teams/
Divisions
Top
Prospects
Athlete
Interviews
Cassy Athena
Under Armour
News
Athlete’s Lives
Trades
Standings
Interviews
Spalding
Shoes
& other Signature Clothing
Overtime
BallisLife
Home Team
Hoops
EliteMixtapes

6. Mood Board

7. Mood Board Analysis
The photos I have collected happen to all be from the US. They mainly come from
either the NBA or the college league, the NCAA as shown by the logos in the
centre although there is a photo from high school basketball, that is also big in the
‘States. Most photos are of superstar-level players, like LeBron or Kyrie Irving, but
some feature players like Zion Williamson and Mac Mcclung who went viral for
their high school mixtapes of their über-athletic dunks and defensive plays as well
as players with high potential, like Cam Reddish. I also added a few pictures of
celebrations and team work so that I’m reminded to stay motivated and work
hard to achieve the best final product possible. Most pictures heavily include blue,
either from jerseys or the backgrounds and even the logos heavily include blue.
Most are images taken during games, so those would make sense to something in
that style for the double page spread. All of these pictures, aside from the logos,
do not include text, so there aren’t many fonts I would have to replicate or avoid
for copyright reasons. All images, besides the ball and the logos, feel serious but
also fun, particularly in the photo of Russell Westbrook throwing down a hefty
backscratcher dunk in the All Star game.
This mood board will remind me of what photos to use, mainly for the double
page spread article, but also keep me on task and motivated, as I mentioned
before, to keep working hard to get the best grade I possibly can.

8. Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 Research, Initial Response,
Audience Research
 Analyse various sports magazines for
their similarities
 Collect information about their
demographics in order to find out who
to target with my magazine
2 Production Experiments,
Proposal, Planning
 Learn more about various Photoshop
techinques in order to create the best
looking front cover for my own mag
 Try a few fonts and styles as well as
layouts to use for the mag
3 Production  Photoshoot
4 Production 
5 Evaluation 

9. Bibliography
1. https://www.slamonline.com.
2. https://www.nba.com/#/
3. https://twitter.com
4. https://bleacherreport.com/nba
5. https://www.youtube.com
6. https://www.yorkcollege.ac.uk/facilities/162-sports-facilities.html
7. http://cassyathena.com