Spencer Fox has outlined initial plans for a new sports magazine. These include ideas such as focusing on athletes/celebrities, special editions with limited covers, and monthly issues similar to other magazines. A mind map details aspects of film, photography, and basketball that could be covered. Mood boards were also created with photos mainly from the NBA and NCAA featuring star players. An analysis of the mood board discussed the style and tone of the images. A schedule was set with weeks dedicated to research, production experiments, a photoshoot, and evaluation. A bibliography provides relevant websites as sources.