The document defines various artistic elements and concepts used in visual art including:
- Line: Different types of lines including outlines, contours, expressive, sketch, and calligraphic lines. Characteristics of lines like width, length, direction, focus, and feeling.
- Shape: Geometric, organic, positive, negative, static, and dynamic shapes.
- Color: Primary, secondary, tertiary colors. Analogous, complementary, monochromatic, warm, and cool colors.
- Space: Positive and negative space, picture plane, composition, and focal point.
- Perspective: Linear and nonlinear perspective using techniques like size variation, overlapping, and convergence of lines.
- Texture: Real
The document discusses the elements and principles of design. It defines the seven basic elements of design as point, line, shape, form, space, color, and texture. It also outlines the six basic principles of design as balance, contrast, emphasis, pattern, rhythm/movement, and unity. The document provides examples and explanations of each element and principle to demonstrate their proper usage and significance in design evaluation and creation. It emphasizes that understanding these elements and principles allows designers to effectively analyze and express themselves through visual design.
The document discusses several principles of graphic design:
1. Balance ensures visual elements are evenly distributed so that no section appears heavier than others, though intentional imbalance can create tension.
2. Alignment brings order through consistent positioning of type and graphics, making designs easier to read and navigate.
3. Consistency with repeating design elements shows readers where to go and helps them understand the layout.
4. Contrast uses differences in size, value, color, and type to make distinctions obvious.
This Basic design Presentation serves the purpose of initiating creativity and there by appreciation of visual language.
Basic design studios help to unlock students creativity and enhance spatial perception.
The document discusses the seven principles of design: balance, unity, emphasis, movement, rhythm, contrast, and proportion. It provides definitions and examples for each principle. Balance refers to how elements are arranged to create stability. Unity means all parts are interrelated, balanced, and organized to achieve cohesion. Emphasis uses accent or stress to draw attention to certain parts. Movement can be actual or implied through lines and shapes that guide the eye. Rhythm is created through regular repetition that establishes flow. Contrast is the difference between objects. Proportion concerns the relationship between parts and the whole in terms of size, quantity, or degree.
The document discusses the key elements of design including line, figure and ground, scale and proportion, texture and pattern, rhythm and repetition, direction, weight, balance, and the rule of thirds. These elements are the fundamental building blocks that designers use to create unified compositions and deliver effective visual messages to audiences. When used successfully together, these elements create design harmony.
The document defines various artistic elements and concepts used in visual art including:
- Line: Different types of lines including outlines, contours, expressive, sketch, and calligraphic lines. Characteristics of lines like width, length, direction, focus, and feeling.
- Shape: Geometric, organic, positive, negative, static, and dynamic shapes.
- Color: Primary, secondary, tertiary colors. Analogous, complementary, monochromatic, warm, and cool colors.
- Space: Positive and negative space, picture plane, composition, and focal point.
- Perspective: Linear and nonlinear perspective using techniques like size variation, overlapping, and convergence of lines.
- Texture: Real
The document discusses the elements and principles of design. It defines the seven basic elements of design as point, line, shape, form, space, color, and texture. It also outlines the six basic principles of design as balance, contrast, emphasis, pattern, rhythm/movement, and unity. The document provides examples and explanations of each element and principle to demonstrate their proper usage and significance in design evaluation and creation. It emphasizes that understanding these elements and principles allows designers to effectively analyze and express themselves through visual design.
The document discusses several principles of graphic design:
1. Balance ensures visual elements are evenly distributed so that no section appears heavier than others, though intentional imbalance can create tension.
2. Alignment brings order through consistent positioning of type and graphics, making designs easier to read and navigate.
3. Consistency with repeating design elements shows readers where to go and helps them understand the layout.
4. Contrast uses differences in size, value, color, and type to make distinctions obvious.
This Basic design Presentation serves the purpose of initiating creativity and there by appreciation of visual language.
Basic design studios help to unlock students creativity and enhance spatial perception.
The document discusses the seven principles of design: balance, unity, emphasis, movement, rhythm, contrast, and proportion. It provides definitions and examples for each principle. Balance refers to how elements are arranged to create stability. Unity means all parts are interrelated, balanced, and organized to achieve cohesion. Emphasis uses accent or stress to draw attention to certain parts. Movement can be actual or implied through lines and shapes that guide the eye. Rhythm is created through regular repetition that establishes flow. Contrast is the difference between objects. Proportion concerns the relationship between parts and the whole in terms of size, quantity, or degree.
The document discusses the key elements of design including line, figure and ground, scale and proportion, texture and pattern, rhythm and repetition, direction, weight, balance, and the rule of thirds. These elements are the fundamental building blocks that designers use to create unified compositions and deliver effective visual messages to audiences. When used successfully together, these elements create design harmony.
Elements & Principles of Art Design PowerPointemurfield
The document outlines the elements and principles of art design. The elements are the basic parts that make up a work of art, including line, form, space, texture, shape, and color. The principles are concepts that affect the content and message, such as emphasis, movement, unity, rhythm, contrast, and variety. Elements structure the work and carry the message, while principles impact how the elements are used.
This document defines and provides examples of the elements and principles of art. The elements are line, color, value, shape, form, space, and texture. The principles are balance, emphasis, contrast, rhythm and movement, pattern and repetition, unity, and variety. They are the basic building blocks and organizational tools used to create visual artworks. Examples of artists who exemplified the use of these elements and principles in their works are provided.
The document discusses principles of graphics and layout for online environments. It explains that the goals of the lesson are to understand basic design principles, create infographics, use common file formats, edit images, and upload images to Photobucket. It then discusses key principles like balance, contrast, emphasis, movement, pattern, rhythm, proportion, and variety that are important for effective visual design. Finally, it suggests a formative activity where students create images demonstrating each principle.
To create effective images that command attention and communicate feelings to viewers, photographers must capture a "feeling" and viewers' attention, which is demanding but can be achieved through practice, experimentation and study. How viewers respond depends on their experiences, interests and what they're looking for, so the same picture often receives varied responses. The key to creating images with "feelings" is to practice photographing subjects in a way that reveals how the photographer sees them.
This document discusses basic layout principles when using Adobe InDesign. It defines layout as arranging elements on a page and identifies two main types of layout - symmetrical and asymmetrical balance. Several design principles are covered, including alignment, repetition, proximity, contrast and emphasis. Guidelines provided include avoiding tombstoning, following a visual hierarchy, allowing white space, and keeping designs simple. The document also introduces Adobe InDesign as a desktop publishing software.
This presentation introduces seven of the basic elements of design: line, shape, size, value, color, texture, and space. Line refers to linear marks and edges that indicate direction and movement. Shape can be organic or geometric. Size determines the relative space an object takes. Value measures lightness and darkness. Color conveys different meanings. Texture describes surface appearances. Space is the area between and around objects. Type will be covered in a later lesson.
The document discusses various graphic design principles for creating visual hierarchy in information graphics, including typography, color, scale, repetition, balance and layout techniques like grids. It provides examples of how techniques like using different font sizes, hues, weights and styles; varying the scale of elements; repeating designs; balancing composition; and establishing grid-based page layouts can emphasize important information and guide a viewer's eye through a graphic.
This document outlines the basic elements of design including point, line, shape, space, value, texture, and color. Point is defined as a small mark or dot, line as a series connected dots going in a direction, and shape as a 2D area with boundaries. Space refers to the illusion of 3D, value to light and dark relationships or tone, and texture to the tactile quality of a surface. Color is also listed as a basic element of design.
This document discusses the elements of design that go into an effective infographic. It identifies lines, shapes, color, and layout as key elements. Lines can form shapes to catch attention and shapes are universal symbols that convey meaning without language. Color is also very influential, as certain colors like red attract attention while others are softer. When combining these visual elements effectively through layout, an infographic can communicate its message to viewers.
This document provides guidance on basic graphic design principles for creating better presentations. It discusses the importance of contrast for readability and visual interest. It recommends serif fonts for formal items and sans serif fonts for less serious items. The document cautions against small or thin fonts that are hard to read. It also advises limiting the amount of text and avoiding fancy decorative fonts in all caps. The document stresses using high contrast colors appropriate for the audience and subject matter. It warns against using low resolution images or clipart. It emphasizes continuity across project pages in color, layout, and limiting fonts.
This document discusses basic design principles for web layout, including proximity, alignment, repetition, and contrast. It provides guidance on using proximity to group related items and create white space, and on using alignment to create visual connections between elements and guide the eye in a coherent flow across the page. Effective use of these principles can help achieve unity in a design.
The document discusses graphic design principles for web-based instruction. It defines graphic design as combining text, graphics, and page layout to convey a message effectively via visual means. Some key principles mentioned are readability, function, form, message, and audience. The document encourages keeping these in mind when creating web or print media.
This document summarizes a workshop for professors teaching a graphic design principles course. The workshop goals are to discuss curricular needs, share pedagogical methods, and design curricular solutions. Key topics discussed include connecting design principles to real-world projects, reviewing course descriptions and learning outcomes, defining important materials and tools, sharing examples of implementing digital tasks, and brainstorming "bridge" projects to improve student skills and understanding.
1) Openings in walls create structural problems by weakening the wall and requiring support for the wall above the opening.
2) Traditionally, masonry walls used lintels to support the wall above openings and arches to provide a more open structural solution.
3) Modern materials and techniques like reinforced concrete, steel beams, and cavity trays help retain structural integrity around openings while preventing water ingress.
This document provides an overview and summary of desktop publishing (DTP) and Adobe InDesign. It discusses the history and evolution of DTP from 1985 with the introduction of PageMaker and LaserWriter. It covers basic DTP concepts like components, advantages, and terminology. The document also summarizes principles of design like balance, contrast, harmony and emphasis. Finally, it highlights key features of Adobe InDesign like its flexibility, typography controls, object features and interoperability.
Twitter session at Kern on effective layouts inspired Geeta Bose to conduct and design this presentation.
The key learning from the Twitter session:
1. IDs must have skills in visualizing information.
2. Visual design skills mean basic understanding of the design laws and principles.
3. Graphic designers should also understand instructional design principles to add value to visual design.
4. Good IDs are like architects. Like architects they must know about building materials, where to use them etc along with creating a detailed blueprint.
4. Good IDs have better productivity
5. Good IDs must understand Gestalt’s Laws, Color Theory, Basic Typography, Laws of Composition, & Visual Hierarchy.
6. Good IDs must understand Typography: Readability, Legibility, Para Alignment, Leading, Indents, Widow & Orphans, Type Selection.
7. They must understand what is Affordance along with Visual Composition: Point and range of view, rhythm, harmony, balance, and contrast
Proximity: Principles of Graphic DesignArmin Heurich
Proximity refers to the ability to see relationships between objects based on their distance from each other and connections through an intermediate object. The document discusses proximity and how it relates to understanding relationships between graphic or non-graphic objects based on their positioning and links.
The document discusses various topics related to typography including typefaces, serifs, sans serifs, geometric sans serifs, scripts, text versus display type, type structure, ligatures, font variations, and type color. It explores the history of typography and its use in corporate identity and information design.
Elements & Principles of Art Design PowerPointemurfield
The document outlines the elements and principles of art design. The elements are the basic parts that make up a work of art, including line, form, space, texture, shape, and color. The principles are concepts that affect the content and message, such as emphasis, movement, unity, rhythm, contrast, and variety. Elements structure the work and carry the message, while principles impact how the elements are used.
This document defines and provides examples of the elements and principles of art. The elements are line, color, value, shape, form, space, and texture. The principles are balance, emphasis, contrast, rhythm and movement, pattern and repetition, unity, and variety. They are the basic building blocks and organizational tools used to create visual artworks. Examples of artists who exemplified the use of these elements and principles in their works are provided.
The document discusses principles of graphics and layout for online environments. It explains that the goals of the lesson are to understand basic design principles, create infographics, use common file formats, edit images, and upload images to Photobucket. It then discusses key principles like balance, contrast, emphasis, movement, pattern, rhythm, proportion, and variety that are important for effective visual design. Finally, it suggests a formative activity where students create images demonstrating each principle.
To create effective images that command attention and communicate feelings to viewers, photographers must capture a "feeling" and viewers' attention, which is demanding but can be achieved through practice, experimentation and study. How viewers respond depends on their experiences, interests and what they're looking for, so the same picture often receives varied responses. The key to creating images with "feelings" is to practice photographing subjects in a way that reveals how the photographer sees them.
This document discusses basic layout principles when using Adobe InDesign. It defines layout as arranging elements on a page and identifies two main types of layout - symmetrical and asymmetrical balance. Several design principles are covered, including alignment, repetition, proximity, contrast and emphasis. Guidelines provided include avoiding tombstoning, following a visual hierarchy, allowing white space, and keeping designs simple. The document also introduces Adobe InDesign as a desktop publishing software.
This presentation introduces seven of the basic elements of design: line, shape, size, value, color, texture, and space. Line refers to linear marks and edges that indicate direction and movement. Shape can be organic or geometric. Size determines the relative space an object takes. Value measures lightness and darkness. Color conveys different meanings. Texture describes surface appearances. Space is the area between and around objects. Type will be covered in a later lesson.
The document discusses various graphic design principles for creating visual hierarchy in information graphics, including typography, color, scale, repetition, balance and layout techniques like grids. It provides examples of how techniques like using different font sizes, hues, weights and styles; varying the scale of elements; repeating designs; balancing composition; and establishing grid-based page layouts can emphasize important information and guide a viewer's eye through a graphic.
This document outlines the basic elements of design including point, line, shape, space, value, texture, and color. Point is defined as a small mark or dot, line as a series connected dots going in a direction, and shape as a 2D area with boundaries. Space refers to the illusion of 3D, value to light and dark relationships or tone, and texture to the tactile quality of a surface. Color is also listed as a basic element of design.
This document discusses the elements of design that go into an effective infographic. It identifies lines, shapes, color, and layout as key elements. Lines can form shapes to catch attention and shapes are universal symbols that convey meaning without language. Color is also very influential, as certain colors like red attract attention while others are softer. When combining these visual elements effectively through layout, an infographic can communicate its message to viewers.
This document provides guidance on basic graphic design principles for creating better presentations. It discusses the importance of contrast for readability and visual interest. It recommends serif fonts for formal items and sans serif fonts for less serious items. The document cautions against small or thin fonts that are hard to read. It also advises limiting the amount of text and avoiding fancy decorative fonts in all caps. The document stresses using high contrast colors appropriate for the audience and subject matter. It warns against using low resolution images or clipart. It emphasizes continuity across project pages in color, layout, and limiting fonts.
This document discusses basic design principles for web layout, including proximity, alignment, repetition, and contrast. It provides guidance on using proximity to group related items and create white space, and on using alignment to create visual connections between elements and guide the eye in a coherent flow across the page. Effective use of these principles can help achieve unity in a design.
The document discusses graphic design principles for web-based instruction. It defines graphic design as combining text, graphics, and page layout to convey a message effectively via visual means. Some key principles mentioned are readability, function, form, message, and audience. The document encourages keeping these in mind when creating web or print media.
This document summarizes a workshop for professors teaching a graphic design principles course. The workshop goals are to discuss curricular needs, share pedagogical methods, and design curricular solutions. Key topics discussed include connecting design principles to real-world projects, reviewing course descriptions and learning outcomes, defining important materials and tools, sharing examples of implementing digital tasks, and brainstorming "bridge" projects to improve student skills and understanding.
1) Openings in walls create structural problems by weakening the wall and requiring support for the wall above the opening.
2) Traditionally, masonry walls used lintels to support the wall above openings and arches to provide a more open structural solution.
3) Modern materials and techniques like reinforced concrete, steel beams, and cavity trays help retain structural integrity around openings while preventing water ingress.
This document provides an overview and summary of desktop publishing (DTP) and Adobe InDesign. It discusses the history and evolution of DTP from 1985 with the introduction of PageMaker and LaserWriter. It covers basic DTP concepts like components, advantages, and terminology. The document also summarizes principles of design like balance, contrast, harmony and emphasis. Finally, it highlights key features of Adobe InDesign like its flexibility, typography controls, object features and interoperability.
Twitter session at Kern on effective layouts inspired Geeta Bose to conduct and design this presentation.
The key learning from the Twitter session:
1. IDs must have skills in visualizing information.
2. Visual design skills mean basic understanding of the design laws and principles.
3. Graphic designers should also understand instructional design principles to add value to visual design.
4. Good IDs are like architects. Like architects they must know about building materials, where to use them etc along with creating a detailed blueprint.
4. Good IDs have better productivity
5. Good IDs must understand Gestalt’s Laws, Color Theory, Basic Typography, Laws of Composition, & Visual Hierarchy.
6. Good IDs must understand Typography: Readability, Legibility, Para Alignment, Leading, Indents, Widow & Orphans, Type Selection.
7. They must understand what is Affordance along with Visual Composition: Point and range of view, rhythm, harmony, balance, and contrast
Proximity: Principles of Graphic DesignArmin Heurich
Proximity refers to the ability to see relationships between objects based on their distance from each other and connections through an intermediate object. The document discusses proximity and how it relates to understanding relationships between graphic or non-graphic objects based on their positioning and links.
The document discusses various topics related to typography including typefaces, serifs, sans serifs, geometric sans serifs, scripts, text versus display type, type structure, ligatures, font variations, and type color. It explores the history of typography and its use in corporate identity and information design.
The document discusses the importance of choosing the right typeface or font for a school logo. It explains that typefaces convey emotion and link ideas, and can make reading more pleasant. The final message is that typefaces should be used with care when representing a school.
This tutorial teaches how to create a "FaceBall" composite image in Photoshop. It involves taking an image of a person's head, duplicating and transforming it to look like a ball, adding layer masks to blend the edges. Adjustment layers are used to modify color and saturation of the face layer separately from the background layer. Multiple face layers are combined using different blending modes to create the final composite image.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
This document discusses identifying errors in typographic signage by providing 5 examples of typographic signs with errors. Each example shows an image of a typographic sign with labels pointing out typographic errors such as incorrect font size, spacing issues, alignment problems, or other design flaws. The document aims to help people recognize common typographic errors in signage.
Graphic design is a form of visual communication that uses visual elements like images and text to convey a message to an audience. Graphic design can influence behavior by attracting people to brands or motivating them to take action. Some graphic design professions include advertising, branding, identity design, environmental design, and corporate communication. These professions involve creating visual designs for print, television, websites, and more to inform, promote, or motivate audiences.
The document outlines the key steps of the graphic design process, which include discovery, research, brainstorming, production, and presentation. It recommends gathering information and doing research before starting design work in software. This allows designers to avoid jumping straight into production and enables revisions. Following the outlined process helps achieve the best results for a design project.
This tutorial teaches how to create a "FaceBall" composite image in Photoshop. It involves taking an image of a person's head, duplicating and transforming it to look like a ball, adding layer masks to blend the edges. Adjustment layers are used to modify color and saturation of the face layer separately from the background layer. Multiple face layers are combined using different blending modes to create the final composite image.
Best Digital Marketing Strategy Build Your Online Presence 2024.pptxpavankumarpayexelsol
This presentation provides a comprehensive guide to the best digital marketing strategies for 2024, focusing on enhancing your online presence. Key topics include understanding and targeting your audience, building a user-friendly and mobile-responsive website, leveraging the power of social media platforms, optimizing content for search engines, and using email marketing to foster direct engagement. By adopting these strategies, you can increase brand visibility, drive traffic, generate leads, and ultimately boost sales, ensuring your business thrives in the competitive digital landscape.
Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey ...SirmaDuztepeliler
"Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey Toward Sustainability"
The booklet of my master’s thesis at the Department of Architecture and Civil Engineering at Chalmers University of Technology. (Gothenburg, Sweden)
This thesis explores the transformation of the vacated (2023) IKEA store in Kållered, Sweden, into a "Reuse Hub" addressing various user types. The project aims to create a model for circular and sustainable economic practices that promote resource efficiency, waste reduction, and a shift in societal overconsumption patterns.
Reuse, though crucial in the circular economy, is one of the least studied areas. Most materials with reuse potential, especially in the construction sector, are recycled (downcycled), causing a greater loss of resources and energy. My project addresses barriers to reuse, such as difficult access to materials, storage, and logistics issues.
Aims:
• Enhancing Access to Reclaimed Materials: Creating a hub for reclaimed construction materials for both institutional and individual needs.
• Promoting Circular Economy: Showcasing the potential and variety of reusable materials and how they can drive a circular economy.
• Fostering Community Engagement: Developing spaces for social interaction around reuse-focused stores and workshops.
• Raising Awareness: Transforming a former consumerist symbol into a center for circular practices.
Highlights:
• The project emphasizes cross-sector collaboration with producers and wholesalers to repurpose surplus materials before they enter the recycling phase.
• This project can serve as a prototype for reusing many idle commercial buildings in different scales and sizes.
• The findings indicate that transforming large vacant properties can support sustainable practices and present an economically attractive business model with high social returns at the same time.
• It highlights the potential of how sustainable practices in the construction sector can drive societal change.
RPWORLD offers custom injection molding service to help customers develop products ramping up from prototypeing to end-use production. We can deliver your on-demand parts in as fast as 7 days.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
2. Defining “Elements of Design”
The elements of design are the
basic components used as part of
any composition.
They are the objects to be arranged,
the constituent parts used to create
the composition itself.
The building blocks of design
Source: http://www.digital-web.com/articles/elements_of_design/
3. 2 Design Elements
Color
Typography
Source:http://www.digital-web.com/articles/elements_of_design/
4. Other Design Elements
Line
Shape
Texture
Source:http://www.digital-web.com/articles/elements_of_design/
5. Defining “Principles of Design”
Principles of design are the
laws of designing anything.
It relates to how the elements
are used.
To have a good design, you
should consider these principles
for the best design possible.
Source: http://www.jiskha.com/art/visual_arts/ped.html
7. Contrast
• Contrast occurs when two elements
Poor are different.
Contrast • The greater the difference the greater
the contrast.
Better • The key to working with contrast is to make
sure the differences are obvious.
Contrast
• Four common methods of creating contrast
are by using differences in size, value, color,
and type.
Source: http://desktoppub.about.com/od/contrast/ss/contrast.htm
8. Repetition
• Repetition occurs when one or a few visual
elements are repeated a number times or with
great or total consistency.
• Repeating visual elements such as line, color,
shape, texture, value or image tends to unify the
total effect of a work of art as well as create
rhythm.
• Repetition can take the form of an exact
duplication (pattern), a near duplication, or
duplication with variety.
Source: http://desktoppub.about.com/od/contrast/ss/contrast.htm
9. Alignment
• Alignment refers to the positioning of visual
elements relative to one another so that their
edges or axes line up.
Source: http://desktoppub.about.com/od/contrast/ss/contrast.htm
10. Proximity
• Proximity refers to elements near each other,
in spatial proximity, are perceived as belonging
together.
Source: http://desktoppub.about.com/od/contrast/ss/contrast.htm
11. Balance
• Balance refers to a feeling of visual
equality in shape, form, value, color, etc.
• Balance can be symmetrical or evenly
balanced, asymmetrical and un-evenly
balanced, or radial emanating from a
central point.
• Objects, values, colors, textures, shapes,
forms, etc., can be used in creating a balance
in a composition.
Source: http://desktoppub.about.com/od/contrast/ss/contrast.htm
12. Hierarchy
• The arrangement of visual elements according to importance
• The designer determines which graphic elements the viewer will
see first, second, third, and so on.
• Sometimes referred to as Visual Dominance
• Can be achieved through isolation, placement, scale, contrast
Source: http://desktoppub.about.com/od/contrast/ss/contrast.htm
13. Economy
•The Principle of Economy is the idea that you use
as much as you need to communicate the message.
• It only contains the essentials.
• Ask yourself:
• Is each element used to its maximum potential
and impact by not over-using it?
• If I remove this object, element or item, will it
make the message clearer?
• If I remove this object, element or item, will it
make the design stronger?
Source: http://desktoppub.about.com/od/contrast/ss/contrast.htm
14. Focal Point
• The (center of interest) is an area that first
attracts attention in a composition.
• This area is more important when compared to
the other objects or elements in a composition.
• This can be by contrast of values, more colors,
and placement in the format
• Says, “See me FIRST!”
• Also referred to as Visual Emphasis
Source: http://desktoppub.about.com/od/contrast/ss/contrast.htm
15. Color
• Color is the response of the eye to differing
wavelengths of radiation within the visible spectrum.
• Color can create a focal point & often used
symbolically.
• Color can have cultural and emotional associations.
• Color can be associated with a brand and be chosen to
express a brand’s personality
• Color selection should enhance the readability of type.
• A color should always be selected in relation to the
other colors in the piece.
Source: http://desktoppub.about.com/od/contrast/ss/contrast.htm
16. Typography
• Typography is the art of arranging typefaces, selecting
style, line spacing, layout and design as a means of
solidifying language.
Source: http://desktoppub.about.com/od/contrast/ss/contrast.htm
17. Principles & Elements of Design
• Contrast • Hierarchy
• Repetition • Focal Point
• Alignment • Economy
• Proximity • Color
• Balance • Typography
Source: http://desktoppub.about.com/od/contrast/ss/contrast.htm