this might help you

1. PRINCIPLE OF
GRAPHICS AND
DESIGN
PREPARED BY:
ONG, WANGLI E.
MERCADER, ERICA D.

2. BALANCE
o It describe the
placement of elements
of equal weight on page.
The three types of
balance are
symmetrical,
asymmetrical, and radial

3. MOVEMENT
It describe the
flow of element
on the page.

4. UNITY
It is the sense
of oneness of
the elements
that creates
balance and
harmony.

5. REPETITION
It describe the
consistent and
balanced
repetition of a
design or
element.

6. PROXIMITY
It describe the
organization and
relationship of
elements include
in the design.

7. CONTRAST
It is the
combination of
opposing
characteristic of
an element like
color, size,
thickness, among
other. It allow
emphasis on the
key element.

8. WHITE SPACE
It is the
negative space
or large margins
that allow your
design to
breathe with the
elements.

9. KAMSAMNIDA
THANK YOU