La Pearl Professional is an Indian cosmetics company that manufactures and markets a range of skincare and haircare products using natural ingredients and advanced formulations. The company focuses on research and development to create innovative products for conditions like acne, whitening, and anti-aging. La Pearl sells its products through online shops, retail outlets, beauty shops, and salons with a commitment to quality and customer satisfaction.
Presentation on Channel and Branding of Fair & Lovely (Unilever Pakistan)UmerKhan262
In this project distribution/channel and branding of fair & lovely was covered in detail along with market needs and trends related to the brand. Market segmentation was researched and it was found that this brand targets Social Class B,C and D. Apart from this, product strategy, portfolio and hierarchy was also discussed along with the pricing of products in general and modern trade. It was found that the brand is now trying to move from fairness and towards glow after facing severe backlash for promoting fair skin and presenting darker skin tones as unwanted.
Challenges faced in channel/distribution were also discussed and it was found that retailers don't want to keep inventory because of damage caused by storing large amount of inventory of the product.
Recommendations were made to capitalize on Local Modern Trade and make other products apart from fairness cream visible as well.
AVON faces declining market share due to changing consumer trends and inconsistent branding. The company needs to reduce its brand portfolio, strengthen its e-commerce strategy, transform its sales model, and develop innovative sustainable products to regain competitive advantage. Recommendations include a leaner focus on beauty, modernizing the sales force, and restructuring the brand for long-term growth and increased profits.
The assignment analysis about the potential local brand of Nature‟s Secrets and Forever which satisfy the consumers. Also, the brands are the good competitive advantage compare with other local and foreign brands.
Branding & Marketing the Salon ExperienceJosh Miles
Miles Design is a branding firm that specializes in rebranding and web design for professional services firms like salons. They discuss how branding creates a visual, emotional, and experiential reputation for a business. They recommend salons focus on improving consistency in their branding identity, marketing, advertising, and digital/social media presence. Miles Design suggests salons ask their team and clients for feedback and leverage technology like websites, email, and social media to attract new clients, increase loyalty, and boost profits.
Beauty and Cosmetics Products Business OpportunityVenture Advisors
GCC is one of best selling market for Beauty Products. The sales are driven by high per capital income. GCC has very high disposable income. This is prime reason for growth of beauty and cosmetics products in GCC.
La Pearl Professional is an Indian cosmetics company that manufactures and markets a range of skincare and haircare products using natural ingredients and advanced formulations. The company focuses on research and development to create innovative products for conditions like acne, whitening, and anti-aging. La Pearl sells its products through online shops, retail outlets, beauty shops, and salons with a commitment to quality and customer satisfaction.
Presentation on Channel and Branding of Fair & Lovely (Unilever Pakistan)UmerKhan262
In this project distribution/channel and branding of fair & lovely was covered in detail along with market needs and trends related to the brand. Market segmentation was researched and it was found that this brand targets Social Class B,C and D. Apart from this, product strategy, portfolio and hierarchy was also discussed along with the pricing of products in general and modern trade. It was found that the brand is now trying to move from fairness and towards glow after facing severe backlash for promoting fair skin and presenting darker skin tones as unwanted.
Challenges faced in channel/distribution were also discussed and it was found that retailers don't want to keep inventory because of damage caused by storing large amount of inventory of the product.
Recommendations were made to capitalize on Local Modern Trade and make other products apart from fairness cream visible as well.
AVON faces declining market share due to changing consumer trends and inconsistent branding. The company needs to reduce its brand portfolio, strengthen its e-commerce strategy, transform its sales model, and develop innovative sustainable products to regain competitive advantage. Recommendations include a leaner focus on beauty, modernizing the sales force, and restructuring the brand for long-term growth and increased profits.
The assignment analysis about the potential local brand of Nature‟s Secrets and Forever which satisfy the consumers. Also, the brands are the good competitive advantage compare with other local and foreign brands.
Branding & Marketing the Salon ExperienceJosh Miles
Miles Design is a branding firm that specializes in rebranding and web design for professional services firms like salons. They discuss how branding creates a visual, emotional, and experiential reputation for a business. They recommend salons focus on improving consistency in their branding identity, marketing, advertising, and digital/social media presence. Miles Design suggests salons ask their team and clients for feedback and leverage technology like websites, email, and social media to attract new clients, increase loyalty, and boost profits.
Beauty and Cosmetics Products Business OpportunityVenture Advisors
GCC is one of best selling market for Beauty Products. The sales are driven by high per capital income. GCC has very high disposable income. This is prime reason for growth of beauty and cosmetics products in GCC.
Marketing & branding strategy for Men's Grooming Products_ L'Oreal Brandstorm...Sukesh Chandra Gain
The document discusses the men's grooming market in India, including an analysis of the various market segments, key competitors, distribution channels, consumer trends, and recommendations for strategies. It notes that the men's grooming market in India is growing at around 22% annually and was worth 1500 crores in 2010, but that local players still dominate the market. Several consumer personas are identified including the metrosexual socialite and the traditional cynic, with implications for how brands should target and position themselves.
Entrepreneurship class business plan. Created a mobile spray tan company called Liquid Gold. Business plan includes company/product description, customer base, market research, marketing plan, pricing, sales & distribution, operations, financials, sales/profit projection, break-even analysis, project timeline, and menu of services.
Motives Cosmetics is a global cosmetics company founded by Loren Ridinger. The cosmetics industry is large, growing, and recession-proof. Motives offers makeup products and training to help people look and feel better. The training teaches a 7-step process for applying makeup, including techniques for foundation, blush, eyeshadow, eyeliner, mascara, lip products, and setting sprays. Motives also has programs for salon retailers and uses social media to promote its brand.
The document is a project report on the marketing strategy of Avon, a cosmetic company. It provides an overview of Avon, discussing its history, products, target market, and marketing concepts. The report analyzes Avon's marketing environment and strategies using tools like the 4Ps, SWOT analysis, and PEST analysis. It also reviews Avon's competitors and makes recommendations to improve its marketing approach.
MAC Cosmetics Marketing Strategy. Retrieved September 15, 2009, from
marketingdope: http://www.marketingdope.com/mac-cosmetics-marketing-strategy/
Mintel. (2008). Makeup - US. Mintel Reports .
Neff, J. (2008, October 6). MAC's Viva Glam Campaign Raises $31 Million for AIDS Fund.
Advertising Age .
Russell, J. (2009, August 3). MAC Cosmetics: A Marketing Masterpiece. Retrieved September
15, 2009, from Suite101: http://marketing.suite101.com/article.cfm/mac-cosmetics-a-
marketing-master
Mary Kay is considering introducing hair care products to the Indian market. Key facts about the Indian hair care market are that consumers use traditional oils and shampoo infrequently. Mary Kay currently sells skin and body care products in India. The document recommends that Mary Kay introduce 3 types each of shampoos and conditioners in both 6mL sachets and 200mL bottles to target different income groups. Training videos would help consultants learn about the new products. Introducing hair care products in India could expand Mary Kay's market and take advantage of projected growth in the beauty industry.
Product Marketing and Management for Fair and Lovely Max FairnessPrajakta Talathi
This assignment report analyses the market issues for the Brand Product – Fair and Lovely Max Fairness using different Marketing Tools and Techniques. It also suggests a Marketing Plan and a Marketing Strategy for F&L Max Fairness.
Chameleon is a new makeup product created by M·A·C that uses smart pigments to match all skin tones. The executive summary outlines M·A·C's economic analysis which shows opportunity in the growing cosmetics markets in the US and UK. M·A·C's marketing strategy targets women ages 15-40 with promotions and the communication strategy utilizes influencers, ambassadors, and advertising in locations like Times Square and airports.
Project report on chase up,kk m art and metro mall multanSohailAkram37
the distribution of products based on community and logic of selling and pricing.based on consumer behaviour
#multan
#kkmartmultan
#ChaseUpMultan
#Metromallmultan
#project #consumerbehaviour
How to generate business as a makeup artist.Precious Akele
This document provides 10 pillars (PCs) for makeup artists to generate business: 1) Have passion and make choices, 2) Develop thoughts and concepts through research, 3) Learn product knowledge to articulate customer needs, 4) Exude power and communicate effectively, 5) Identify target customers among contacts, 6) Get approval to speak in places customers gather, 7) Be innovative with marketing ideas, 8) Develop an inspiring personality and online communities, 9) Achieve productivity and commitment like successful entrepreneurs, and 10) Exhibit a customer-centric paradigm. Following these pillars can help makeup artists connect with people and the environment to build creative capacity for business success.
This document provides an overview of a presentation on fairness cream. It begins by introducing fairness cream as a product originally targeted towards women for socio-cultural reasons related to marriage preferences. It then discusses key Fair & Lovely products, research methodology used in studying consumer preferences and satisfaction, distribution networks, pricing strategies including targeting all income groups, and promotional strategies such as scholarships, TV/print ads in three phases, and sales promotions. In conclusion, it notes Fair & Lovely is the market leader but faces increasing competition, and recommends extending messaging beyond fairness as beauty.
This document outlines marketing strategies to build a partnership between cosmetics brand Etude House and UK magazine Stylist. It introduces Etude House, which targets young women, and Stylist, which targets professional females aged 20-40. Three strategies are proposed: offering Etude House samples in Stylist, holding giveaways of Etude House products, and featuring a celebrity like Ariana Grande promoting the brand. A business plan suggests Etude House expand internationally and Stylist widen distribution, which could help expose more potential customers to Etude House through Stylist's promotion.
The beauty company Glossier has gained enormous popularity among millennials and Gen-Z since its launch in October 2014. Glossier celebrates the idea of real beauty in real life, providing its customers with customized affordable luxury beauty products. As a tech-savvy company, Glossier understands the power of social media in terms of product sales and promotion. The company also aims to lay foundation for a beauty movement of real women and real beauty. The recently launched Body Hero campaign is a great example reflecting Glossier’s mission.The global cosmetics industry is led by beauty conglomerates including Chanel, Coty, Estée Lauder, Kao, L’Oréal, LVMH and Shiseido. The growing middle class, product innovation and influencer marketing are listed as the three market drivers in the industry; while affordability, counterfeits, and toxic chemicals are part of the market challenges. This marketing plan aims to help Glossier settle key issues hindering the growth of the company.
Chase Up is a family-owned department store business in Karachi, Pakistan operating since 1984. It sells a wide range of products including garments, footwear, household items, and groceries across multiple stores in Karachi. Chase Up aims to provide quality products at affordable prices. It uses strategies like maintaining quality, offering variety, and competitive pricing to attract customers and gain a competitive advantage over rivals.
This document provides an international marketing plan for Laneige, a Korean cosmetic company. It includes an analysis of Laneige as a company, focusing on its brand image, human resource management emphasizing team-oriented growth, and corporate social responsibility. An organizational analysis examines Laneige's internal structure, target markets, product categories, and international involvement. A SWOT analysis and industry analysis are also provided. The plan evaluates potential European country markets based on various criteria and recommends Germany as the best market for Laneige's expansion based on its analysis of the German market.
Integrated marketing communication of lakmeRiyaDua5
Lakme is an Indian beauty brand owned by Unilever that offers a range of skincare and makeup products. It was established in 1952 with a mission to boost confidence and make people feel good. Lakme uses an integrated marketing communications approach to deliver consistent messaging across various channels such as social media, events, CSR initiatives, advertising, direct marketing, and sales promotions. Key elements of Lakme's IMC strategy include its strong Facebook and Twitter presence, flagship Lakme Fashion Week event, and emphasis on personal selling and customer feedback.
International Business Strategy_AVON_ReportHungyu Lai
International Business Strategy
An international business strategy analysis report based on the assumption of the Avon company case
Researched and Presented in UCI IBOM class
Consumer preference towards fair n lovely Aghna Shamsi
This document is a project report submitted by Aghna Shamsi to Invertis University to fulfill the requirements for a Bachelor of Business Administration degree. The report focuses on a study of consumer preferences towards Fair & Lovely Nagina skin lightening cream in Uttar Pradesh, India. The report includes an introduction to the topic, profiles Hindustan Unilever which produces Fair & Lovely, describes the research methodology used in the study, and outlines the presentation and analysis of the data collected as well as findings, suggestions and recommendations.
Pond's aims to gain 35% market share in facial care products in India by 2020. Currently it has a 10.13% market share. Face washes constitute the largest segment within personal care with Pond's having an 85% share of the 400 crore rupees face wash market. Market research shows consumers prefer products with good price, freshness, fragrance, cleansing action and lather. Pond's is positioned below competitors on cleansing action. The document outlines strategies to improve Pond's positioning and increase sales.
The document provides a marketing plan for Pond's face wash. It includes a market and competitor analysis, objectives to gain 35% market share by 2020, and a strategy to position Pond's as a gentle yet effective face wash. Key tactics include line extensions, penetration pricing, promotions through colleges/malls, and a budget that aims to convert 40% of the target segment to purchasers.
These was a case study about the soap which failed in market to sustain.
With new strategics how it would be relaunch again is explained by the below presentation.
Do check it
Skin Care Experts (Pvt) Limited aims to manufacture and supply effective skin care and wellness products in Pakistan. They plan to introduce Skin Fair Soap, which works well in hard water conditions and helps keep skin smooth, clean and soft. The soap will be priced affordably at Rs. 40 for 115g using a price penetration strategy. Skin Care Experts expects sales to grow from Rs. 18 million in year 1 to Rs. 30.24 million in year 3, with net profits increasing from Rs. 1.62 million to Rs. 7.318 million over the same period. The soap will be promoted through advertising and available at retailers across Karachi.
Marketing & branding strategy for Men's Grooming Products_ L'Oreal Brandstorm...Sukesh Chandra Gain
The document discusses the men's grooming market in India, including an analysis of the various market segments, key competitors, distribution channels, consumer trends, and recommendations for strategies. It notes that the men's grooming market in India is growing at around 22% annually and was worth 1500 crores in 2010, but that local players still dominate the market. Several consumer personas are identified including the metrosexual socialite and the traditional cynic, with implications for how brands should target and position themselves.
Entrepreneurship class business plan. Created a mobile spray tan company called Liquid Gold. Business plan includes company/product description, customer base, market research, marketing plan, pricing, sales & distribution, operations, financials, sales/profit projection, break-even analysis, project timeline, and menu of services.
Motives Cosmetics is a global cosmetics company founded by Loren Ridinger. The cosmetics industry is large, growing, and recession-proof. Motives offers makeup products and training to help people look and feel better. The training teaches a 7-step process for applying makeup, including techniques for foundation, blush, eyeshadow, eyeliner, mascara, lip products, and setting sprays. Motives also has programs for salon retailers and uses social media to promote its brand.
The document is a project report on the marketing strategy of Avon, a cosmetic company. It provides an overview of Avon, discussing its history, products, target market, and marketing concepts. The report analyzes Avon's marketing environment and strategies using tools like the 4Ps, SWOT analysis, and PEST analysis. It also reviews Avon's competitors and makes recommendations to improve its marketing approach.
MAC Cosmetics Marketing Strategy. Retrieved September 15, 2009, from
marketingdope: http://www.marketingdope.com/mac-cosmetics-marketing-strategy/
Mintel. (2008). Makeup - US. Mintel Reports .
Neff, J. (2008, October 6). MAC's Viva Glam Campaign Raises $31 Million for AIDS Fund.
Advertising Age .
Russell, J. (2009, August 3). MAC Cosmetics: A Marketing Masterpiece. Retrieved September
15, 2009, from Suite101: http://marketing.suite101.com/article.cfm/mac-cosmetics-a-
marketing-master
Mary Kay is considering introducing hair care products to the Indian market. Key facts about the Indian hair care market are that consumers use traditional oils and shampoo infrequently. Mary Kay currently sells skin and body care products in India. The document recommends that Mary Kay introduce 3 types each of shampoos and conditioners in both 6mL sachets and 200mL bottles to target different income groups. Training videos would help consultants learn about the new products. Introducing hair care products in India could expand Mary Kay's market and take advantage of projected growth in the beauty industry.
Product Marketing and Management for Fair and Lovely Max FairnessPrajakta Talathi
This assignment report analyses the market issues for the Brand Product – Fair and Lovely Max Fairness using different Marketing Tools and Techniques. It also suggests a Marketing Plan and a Marketing Strategy for F&L Max Fairness.
Chameleon is a new makeup product created by M·A·C that uses smart pigments to match all skin tones. The executive summary outlines M·A·C's economic analysis which shows opportunity in the growing cosmetics markets in the US and UK. M·A·C's marketing strategy targets women ages 15-40 with promotions and the communication strategy utilizes influencers, ambassadors, and advertising in locations like Times Square and airports.
Project report on chase up,kk m art and metro mall multanSohailAkram37
the distribution of products based on community and logic of selling and pricing.based on consumer behaviour
#multan
#kkmartmultan
#ChaseUpMultan
#Metromallmultan
#project #consumerbehaviour
How to generate business as a makeup artist.Precious Akele
This document provides 10 pillars (PCs) for makeup artists to generate business: 1) Have passion and make choices, 2) Develop thoughts and concepts through research, 3) Learn product knowledge to articulate customer needs, 4) Exude power and communicate effectively, 5) Identify target customers among contacts, 6) Get approval to speak in places customers gather, 7) Be innovative with marketing ideas, 8) Develop an inspiring personality and online communities, 9) Achieve productivity and commitment like successful entrepreneurs, and 10) Exhibit a customer-centric paradigm. Following these pillars can help makeup artists connect with people and the environment to build creative capacity for business success.
This document provides an overview of a presentation on fairness cream. It begins by introducing fairness cream as a product originally targeted towards women for socio-cultural reasons related to marriage preferences. It then discusses key Fair & Lovely products, research methodology used in studying consumer preferences and satisfaction, distribution networks, pricing strategies including targeting all income groups, and promotional strategies such as scholarships, TV/print ads in three phases, and sales promotions. In conclusion, it notes Fair & Lovely is the market leader but faces increasing competition, and recommends extending messaging beyond fairness as beauty.
This document outlines marketing strategies to build a partnership between cosmetics brand Etude House and UK magazine Stylist. It introduces Etude House, which targets young women, and Stylist, which targets professional females aged 20-40. Three strategies are proposed: offering Etude House samples in Stylist, holding giveaways of Etude House products, and featuring a celebrity like Ariana Grande promoting the brand. A business plan suggests Etude House expand internationally and Stylist widen distribution, which could help expose more potential customers to Etude House through Stylist's promotion.
The beauty company Glossier has gained enormous popularity among millennials and Gen-Z since its launch in October 2014. Glossier celebrates the idea of real beauty in real life, providing its customers with customized affordable luxury beauty products. As a tech-savvy company, Glossier understands the power of social media in terms of product sales and promotion. The company also aims to lay foundation for a beauty movement of real women and real beauty. The recently launched Body Hero campaign is a great example reflecting Glossier’s mission.The global cosmetics industry is led by beauty conglomerates including Chanel, Coty, Estée Lauder, Kao, L’Oréal, LVMH and Shiseido. The growing middle class, product innovation and influencer marketing are listed as the three market drivers in the industry; while affordability, counterfeits, and toxic chemicals are part of the market challenges. This marketing plan aims to help Glossier settle key issues hindering the growth of the company.
Chase Up is a family-owned department store business in Karachi, Pakistan operating since 1984. It sells a wide range of products including garments, footwear, household items, and groceries across multiple stores in Karachi. Chase Up aims to provide quality products at affordable prices. It uses strategies like maintaining quality, offering variety, and competitive pricing to attract customers and gain a competitive advantage over rivals.
This document provides an international marketing plan for Laneige, a Korean cosmetic company. It includes an analysis of Laneige as a company, focusing on its brand image, human resource management emphasizing team-oriented growth, and corporate social responsibility. An organizational analysis examines Laneige's internal structure, target markets, product categories, and international involvement. A SWOT analysis and industry analysis are also provided. The plan evaluates potential European country markets based on various criteria and recommends Germany as the best market for Laneige's expansion based on its analysis of the German market.
Integrated marketing communication of lakmeRiyaDua5
Lakme is an Indian beauty brand owned by Unilever that offers a range of skincare and makeup products. It was established in 1952 with a mission to boost confidence and make people feel good. Lakme uses an integrated marketing communications approach to deliver consistent messaging across various channels such as social media, events, CSR initiatives, advertising, direct marketing, and sales promotions. Key elements of Lakme's IMC strategy include its strong Facebook and Twitter presence, flagship Lakme Fashion Week event, and emphasis on personal selling and customer feedback.
International Business Strategy_AVON_ReportHungyu Lai
International Business Strategy
An international business strategy analysis report based on the assumption of the Avon company case
Researched and Presented in UCI IBOM class
Consumer preference towards fair n lovely Aghna Shamsi
This document is a project report submitted by Aghna Shamsi to Invertis University to fulfill the requirements for a Bachelor of Business Administration degree. The report focuses on a study of consumer preferences towards Fair & Lovely Nagina skin lightening cream in Uttar Pradesh, India. The report includes an introduction to the topic, profiles Hindustan Unilever which produces Fair & Lovely, describes the research methodology used in the study, and outlines the presentation and analysis of the data collected as well as findings, suggestions and recommendations.
Pond's aims to gain 35% market share in facial care products in India by 2020. Currently it has a 10.13% market share. Face washes constitute the largest segment within personal care with Pond's having an 85% share of the 400 crore rupees face wash market. Market research shows consumers prefer products with good price, freshness, fragrance, cleansing action and lather. Pond's is positioned below competitors on cleansing action. The document outlines strategies to improve Pond's positioning and increase sales.
The document provides a marketing plan for Pond's face wash. It includes a market and competitor analysis, objectives to gain 35% market share by 2020, and a strategy to position Pond's as a gentle yet effective face wash. Key tactics include line extensions, penetration pricing, promotions through colleges/malls, and a budget that aims to convert 40% of the target segment to purchasers.
These was a case study about the soap which failed in market to sustain.
With new strategics how it would be relaunch again is explained by the below presentation.
Do check it
Skin Care Experts (Pvt) Limited aims to manufacture and supply effective skin care and wellness products in Pakistan. They plan to introduce Skin Fair Soap, which works well in hard water conditions and helps keep skin smooth, clean and soft. The soap will be priced affordably at Rs. 40 for 115g using a price penetration strategy. Skin Care Experts expects sales to grow from Rs. 18 million in year 1 to Rs. 30.24 million in year 3, with net profits increasing from Rs. 1.62 million to Rs. 7.318 million over the same period. The soap will be promoted through advertising and available at retailers across Karachi.
Sasa is a major cosmetics retailer in Hong Kong with a 25% market share. It offers low prices, a wide selection of products, and convenient store locations. While traditionally known for discounted cosmetics, Sasa is looking to diversify and appeal to new customer demographics like teenagers. Recommendations include communicating Sasa's brand position more clearly, diversifying into wellness products, expanding through franchises, and running an integrated marketing campaign targeting teens and working women.
Sasa is a cosmetics and beauty retailer based in Hong Kong with a 25% market share. It offers low prices, a wide selection of products, and convenient store locations. While traditionally known for discounted cosmetics, Sasa is looking to diversify and appeal to new customer demographics like teenagers. The document discusses Sasa's brand identity and history, opportunities to leverage wellness trends and expand into new categories, and recommendations to strengthen its brand through an integrated marketing campaign targeted at younger customers.
The document proposes a marketing campaign for The Body Shop to address declining summer sales. It involves developing a "Body Swap" concept portraying transformation from an undesirable to heavenly realm. A budget of £3 million is allocated, with £2.1 million spent on production, magazines, TV, YouTube and social media advertising from May 25th to June 30th. The campaign aims to increase annual revenue over the summer by 10% and boost The Body Shop's online presence.
The document summarizes how to become an entrepreneur in the cosmetics industry in India. It recommends taking a franchise with Lakme, the leading cosmetics brand in India. Lakme is a subsidiary of Hindustan Unilever and has a large market share. The summary describes the qualifications needed for a Lakme franchise, the services provided, costs involved, and the type of customer the franchise targets.
The cosmetics industry in Bangladesh has grown significantly over the past decades. Local manufacturers now hold 60% of the domestic market share, up from 40% in the late 1990s. The annual turnover of the industry reached 150 billion BDT in 2014. Unilever holds the largest market share at 45%, followed by Kohinoor at 20% and Square at 18%. A wide range of cosmetic products are available targeting male, female, and child consumers for hair, skin, face, and body care. While domestic supply has increased, demand still outstrips supply for certain popular imported brands. The online cosmetics market in Bangladesh has also grown, with over 60 websites now selling cosmetic products.
Lakme & reliance fresh ( product and brand management) Salu P Kumar
Lakme is an Indian cosmetics brand founded in 1973 as a subsidiary of Tata Group and Hindustan Unilever. It provides a wide range of cosmetic products through various distribution channels like department stores and targets young, brand-conscious women aged 18-45. Reliance Fresh is a supermarket chain owned by Reliance Retail that operates stores close to residential areas targeting semi-urban populations. It offers both national brands and its own private labels at discounted prices on weekends through a membership program.
Marketing mix - Lifestyle vs Shoppers stopAashiya Khan
Shoppers Stop and Lifestyle are two major retail chains that operate department stores in India, with Shoppers Stop having a premium positioning targeting upper middle and high income customers while Lifestyle has a more youthful and stylish brand image aimed at middle and upper middle income segments. Both chains offer a wide range of apparel, accessories, beauty and home products across multiple own stores and franchise partnerships located primarily in tier 1 and tier 2 cities.
Mayas is a Sudanese cosmetics company that produces natural products using local cultural ingredients. Their marketing objectives are to become an international brand and increase sales revenue to 480 million. Currently, they target both genders of all ages in Sudan who prefer natural, affordable products. To meet their objectives, their action plan over the next six months includes launching promotional campaigns, developing social media presence, expanding product distribution, holding sales contests, and opening overseas branches.
This document provides an overview of the product launch for Aficion Deodorant by four partners. Key details include the 25 crore initial investment, targeting men and women ages 18-39, positioning as a 48-hour antiperspirant for professionals ages 20-50, plans for the 180ml product at Rs. 180 price point, and promotion through various channels including newspapers, TV, and social media. Customer relationships and feedback will also be prioritized through emails, gifts, and staff visits. A contingency plan is outlined to reposition the product and target youth if initially unsuccessful.
This marketing proposal summarizes Kleur Tonacity's plan to establish their new high-end home hair colouring product as a recognizable brand in the UK. They will generate awareness through traditional and digital campaigns to educate consumers that a salon-quality result is possible at home. Their strategy focuses on driving customers from awareness campaigns to their website and stores to experience the product. They identify their target audience as affluent professional women and will measure the success of their campaigns through sales and brand metrics.
- Patanjali Ayurveda Limited (PAL) is one of the fastest growing FMCG brands in India, valued at over $1.9 billion with revenue exceeding $740 million in 2015-16. It manufactures over 400 products across categories like food, personal care, home care, and medicines.
- Patanjali has significant market share for certain products like honey (35%), ayurvedic medicines (35%), and ghee (33%). Its goal is to increase its market share in personal care products to 30% and expand into new categories like dairy and yoga clothing.
- To achieve its objectives, Patanjali plans to use digital marketing strategies like mobile apps,
The document proposes a marketing plan to relaunch the Lactuel cosmetics brand in Egypt. It conducted market research through surveys that found the brand was no longer preferred but customers remembered its slogan. The plan targets females and males aged 18-55. It positions Lactuel as providing effective hair care at affordable prices. The relaunch will feature new packaging, lower prices than competitors, distribution in hypermarkets and stores, and an advertising campaign using TV, radio, magazines and outdoor banners with the slogan "I like it". The budget allocates 50% to broadcast media and 25% to print media. The impact will be evaluated through monthly sales, market share and customer feedback.
The document proposes a marketing plan to relaunch the Lactuel cosmetics brand in Egypt. It analyzes Lactuel's current situation and market trends through a customer survey. The plan targets females and males aged 18-55. It positions Lactuel as providing effective hair care at affordable prices. The marketing mix proposes changes to packaging, pricing 10% below competitors, distributing through hypermarkets and stores, and a multimedia advertising campaign with TV, radio, magazines and outdoor ads to run for one year. The budget allocates 50% to broadcast media and 25% to print media. Success will be evaluated through monthly sales, market share and customer feedback.
The document proposes a marketing plan to relaunch the Lactuel cosmetics brand in Egypt. It analyzes Lactuel's current situation and market trends through a customer survey. The plan targets females and males aged 18-55. It positions Lactuel as providing effective hair care at affordable prices. The marketing mix proposes changes to packaging, pricing 10% below competitors, distributing through hypermarkets and stores, and a multimedia advertising campaign including TV, radio, magazines and outdoor banners. The budget allocates 50% to broadcast media and 25% to print media. The effectiveness will be evaluated through monthly sales, market share and customer feedback.
Similar to Principle of Marketing (Project by Tahir Akram) (20)
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
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How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
9. Company Profile
T
Pakistan – 1988
Pakistan largest company
Touching 2 out of 3 Pakistani consumer
20 distinct categories – Home and personal care products.
PTL
100 factories – Pakistan – Manufacturing its diverse
product range.
Headquarter: Lahore
Market share – Toilet soap category – 54.3%
“Tahir Beauty Products COMPANY”
10. Mission
T
Our mission is to make our
company the most
progressed & profitable
organization in MoonShine
Soap making. we have the
ability to over come the
market by giving our best to
the customer according to
their demands and also the
market requirements.
“Tahir Beauty Products COMPANY”
11. Introduction
Tahir co. is one of the world’s largest
and leading multinational
companies.MoonShine commenced
their business activities on a larger
scale by setting up their first factory
in Pakistan, in the year of 1888. The
usage of MoonShine products by over
90% of the people in Bangladesh
stands a testimony to their successful
operation. Their array of products
show that they produce household
care, fabric cleaning, skin
cleansing, skin care, oral care, hair
care, personal grooming. products
under worldwide famous brand
names Queen Soap , Fair &
Lovely, Pond's, , Ness Soap, Silk
Soap, Rainbow Soap, Charlie’s Soap.
T
13. The product mix refers to the
number of different product line the company
carries
T
Personal wash
Laundry
Skin care
Oral care
Deodorants
Colour cosmetics
Shampoo
“Tahir Beauty Products COMPANY”
16. Sales Promotion
T
Moonshine gold star offer: 22 Carat Gold
coin in the Soap First 10 caller
(Extra 30 gm gold)
Moonshine star bano, Aish karo contest: A
special promotional pack of Moonshine
soap
Scratch card 50 lucky winner got
the chance to meet Priyanka Chopra
“Tahir Beauty Products COMPANY”
17. Price
Company sets the prices of the
products by:
T
Analyzing the market situation.
Actual cost of the product
Marketing expenses of the
product.
Profit margin of the company.
Comparison to other home
appliances.
Setting deal with dealers
“Tahir Beauty Products COMPANY”
18. Place
T
Company places its product:
According to the requirement of
customer and market.
In more populated area of the
city.
Against competitors products.
More convenient to the
customers.
“Tahir Beauty Products COMPANY”
21. Prominent Variants
Moonshine almond
T
Moonshine orchid
Moonshine fruit
Moonshine saffron
Moonshine sandalwood
Moonshine rose
Moonshine international Moonshine
chocolate
Moonshine aromatic extracts
Moonshine oil and honey glow etc.
“Tahir Beauty Products COMPANY”
22. Logo
T
Labelling:
Moonshine trade character or logo
is
present prominently in the
package
Female model
Displayed graphically
Ingredients
“Tahir Beauty Products COMPANY”
23. Packaging
Different colors – Different
variants( Saffron – Saffron variants &
Pink , Rose extracts etc.
T
Package size – 100gm, 120gm, 150 gm
Launched – Mini Moonshine – 45gm
“Tahir Beauty Products COMPANY”
31. There are three major steps in
T
market segmentation.
Market segmentation
Target marketing
Market positioning
“Tahir Beauty Products COMPANY”
32. T
Gender: Female
Age: 16-35
Highest selling beauty soap in urban
area
(Rural area: Lifebuoy)
Expensive – Affordable,
Target Area: Urban and Sub urban –
Upper
middle and middle class people
Income: Middle income group (Rs. 15 to
20)
“Tahir Beauty Products COMPANY”
35. •Product market growth matrix
T
Market penetration
Market development
Product development
Diversification
“Tahir Beauty Products COMPANY”
36. Product Positioning of Moonshine
Created Good Position Buyers mind Better
T
product attributes, price and quality
Offering product in a different way
Offering improved quality of the product
affordable price with high branding to
position the product as a best quality
beauty soap in buyers mind.
Market share of PTL : 55.3%
“Tahir Beauty Products COMPANY”
43. Essential features while launching a
product
New project development process Unit price
T
Idea generation
Length of life
Company goal
Quantities purchased
Screening of ideas
Frequency of purchases
Business analysis
Standardization of competitive
products
Prototype development
Market test
Commercialization
Characteristics:
Quantity of supply
Marketing consideration:
Nature of channel
Negotiation period
“Tahir Beauty Products COMPANY”