Bangladeshi cosmetics product
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The cosmetics industry in Bangladesh has grown significantly over the past decades. Local manufacturers now hold 60% of the domestic market share, up from 40% in the late 1990s. The annual turnover of the industry reached 150 billion BDT in 2014. Unilever holds the largest market share at 45%, followed by Kohinoor at 20% and Square at 18%. A wide range of cosmetic products are available targeting male, female, and child consumers for hair, skin, face, and body care. While domestic supply has increased, demand still outstrips supply for certain popular imported brands. The online cosmetics market in Bangladesh has also grown, with over 60 websites now selling cosmetic products.
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Bangladeshi cosmetics product
- 1. Premier University B.B.A Campus Faculty of Business Studies Department of Marketing Program- B.B.A Semester-3rd Section- A Batch- 32nd Title of Assignment: Various Types of Cosmetics Submitted To: Tariqul Alam Assistant Professor Department of Marketing Premier University Submitted By: Shuvo Bhowmik ID- 1503210108385 Yeasin Arafat Akash ID- 1503210108388 Afreen Ahmed ID- 1503210108672 Subject: Principles of Marketing Date of Submission: 21 May, 2017
- 2. Brief on overall cosmetic market of Bangladesh (Present prospect & Future potential) Local cosmetics and toiletries industry continues to dominate the domestic market gradually with the sector posting a double-digit growth over one and a half decades. Presently, the local manufacturers hold around 60 per cent share in the domestic cosmetics and toiletries market compared to only 40 per cent in the late nineties. Data of Bangladesh Cosmetics and Toiletries Manufacturers Association (BCTMA) showed that the industry has employed 0.5 million people and its annual turnover reached Taka 150 billion in 2014 of which local players including national and multinational companies contribute Tk. 90 billion. A large number of products which are mostly used by the higher-middle and upper class of people are still being imported. Personal care products like beauty soap, laundry soap, detergent, shampoo, Welcome To
- 3. conditioner, lotion, face wash, fairness cream, face powder, talcum powder, toothpaste, tooth brush, shaving kit, hair oil, sanitary napkin, colour cosmetics like lip gel, perfume, hair gel, hair dye, wig, lipstick, lip-gloss, lip-liner, eye shadow, eye-liner, kohl, nail police, nail police remover, other make-up items, home care items like bathroom cleaner, and dish cleaner have enriched the product basket of the sector. The sector depended on import for more than 60 per cent of its products before 2000 but the figure has now been reverse largely thanks to local producers. Beauty soap, shampoo, toothpaste, fairness cream etc. have now been common items even at every village home. "More than 35 million households in the country have made Bangladesh one of the lucrative consumer markets and our opportunities lie within it." According to the Bangladesh Bureau of Statistics (BBS) survey 2010, nine companies including Unilever Bangladesh, Kohinoor, Square, Keya, Kashem Group, Kollol Group, Moushumi Industries, Delta Group and Aromatic (Aromatic soap is now acquired by Kollol Group) hold more than 95 per cent of the market share of local products. The BBS survey based on sale of soap, detergent, personal care products revealed that Unilever holds 45% while Kohinoor 20%, Square 18% and Keya 13% annual market share. According to the Bangladesh Cosmetics and Toiletries Importers Association (BCTIA), beauty products of almost all renowned international cosmetics brands are imported into Bangladesh and those are largely high-priced. The world majors in this sector include Johnson and Johnson, L'Oreal, Revlon, Estee Lauder, Max Factor, Avon, Maybelline, MAC Cosmetics, Garnier, Elizabeth Arden, Lalique, bare Minerals, Be Beautiful, Chanel, Clinique, Cover Girl, Crabtree and Evelyn, Dior, Essie, Frederic Fekkai, Fusion Beauty, Giorgio Armani, Guerlain, Nivea, Lakme, Emami, Nior, Jordan all could be found in Bangladesh. Most of foreign cosmetic products are imported from the USA, Germany, France, Italy, the Middle East, China, Thailand, India and so on.
- 4. According to the BCTIA, imported products worth Tk. 60 billion are sold annually in the country. According to the Export Promotion Bureau (EPB), the cosmetics and toiletries sector exported goods worth nearly Tk. 235 million ($30m) in the last fiscal year (FY'15) mainly from soap and perfume. The BCTMA data also revealed that cosmetics companies imported chemical compounds and ingredients worth Tk. 5.0 billion in the same fiscal year. Types of our products Cosmetics Hair care Face care Skin care Body care
- 5. Types of cosmetics for male, female & children Hair Care Face Care Body Care Skin Care Male Shampoo Gel Condition er Oil Styling Products Hair color Face Wash Cream Lotion Body spray Soaps Hand cream Sun care Body lotion Hand wash Toothpaste Deodorant Moisturizers Female Shampoo Condition er Hair Color Hair Mask Oil Face Wash Cleanser Make up Remover Peeling And scrub Serum Cream Toner Face Mask Lotion Body Spray Body washer Soaps Waxes Gels and oils Sanitizers Balms Ointments Body lotion Sun block lotion Cleansers Deodorant Toners Moisturizers Anti-ageing cream Lipsticks Facial products Wrinkle treatments Children Baby Shampoo Hair oil conditioner Moisturizers cream Baby powder Body oil Body washer baby lotion Perfume Hand wash Toothpaste Soap Sanitizers
- 6. Total market size of cosmetics (category wise male, female & children) In Bangladesh the cosmetics and toiletries market is around 4000 corers BDT and the Unilever Bangladesh captures almost 50% of it. Besides some local company also provide some chemicals for this purpose. Basically 90% of the chemicals are imported chemicals and these chemicals are generally come from India and China for their low price and low distribution cost. Besides some companies who has positioned themselves as quality service provider import chemical from Germany, France, Malaysia, Indonesia, Italy UK and USA. Each year Bangladesh have import chemical for cosmetics and toiletries purpose are amounted 350 corers BDT. Supply and Demand Gap of Cosmetics: Recently we did a market research about various types of cosmetics product which are imported from Thailand, China, United Kingdom, United States, UAE, France etc. Most of the product imported by Transcom Distribution Company Limited. After imported these cosmetics product then they takes necessary steps for supplying perfectly. In according to our market research, we found some gap of supply and demand of cosmetics item. When we asked the shopkeeper of Orchid Beauty Concept about the gap of supply & Demand of cosmetics then they told us, there are demand level of cosmetic products are so high from the supply level such as Mac Lipstick (Toronto) & Rimmel BB Cream (USA). These products has high market demand but they could not fulfill their consumer demand lake of lowest supply level. At present, Online Shopping is popular but there are also occurred some gap of supply & demand.
- 7. For example, when a customer order some cosmetics item in online shopping center (www.groosk.com) but they could not delivered their ordered products timely. Then the customer demand level gradually low. As a result there are created a gap of supply & Demand. Number of online shop selling cosmetics in Bangladesh & their list: Online Shop Name: Web Address: 1. E.L.F www.elfcosmeticsbd.com 2. NEWTYFI www.newtyfi.com 3. BD Budget beauties www.bdbudgetbeauty.com 4. Smart Shopping Bd. www.smartshoppingbd.com 5. Daraz www.daraz.com.bd 6. Carnesia www.carnesia.com 7. Bangla shoppers www.Banglashoppers.com 8. Fancy Beauty Concept www.fancybeautyconcept.com.bd 9. Junayna Online Beauty Sh op www.fb.com/junayna.online.beautyshop 10. Uptown Girl www.fb.com/uptowngirlonlineshop 11. Mac BD www.mac-bd.com 12. Zaki's Perfume Fountain www.fb.com/ZakisPerfumeFountai n 13. Beauty Liven www.beautyliven.com 14. The Makeup Store www.fb.com/themakeupstorebd 15. Afsheen www.afsheenusa.com
- 8. 16. Easy Shopping www.fb.com/EasyShoppings01 17. Beauty Store www.BeautyStore.com.bd 18. Makeup Mirror www.fb.com/MakeupMirror418 19. Pixco www.facebook.com/pixcoint 20. Sapphire www.store.shajgoj.com 21. picknpaylife.com www.picknpaylife.com 22. Fashio Neesta www.fb.com/Fashioneesta29 23. Light Cosmetics www.fb.com/lightscosmetics 24. Maisha's Euphoria Mehndi www.fb.com/mehndi221 25. Ribana www.ribanaskincare.com 26. Princess Gallery www.fb.com/princessgallery2329 27. Shera Deal www.sheradeal.com 28. Cutopia www.fb.com/cutopia.beebeeds 29. BLUSH www.fb.com/blushatbd 30. Cindrella www.fb.com/Cindrella- 769715509748503 31. apshora www.apshora.com 32. Groosk www.groosk.com 33. stylishbd www.stylishbd.com 34. Beauty Blust www.beautyblust.com 35. Allure www.fb.com/Allure-1610076275895159 36. Zirconia www.fb.com/ZirconiaBangladesh 37. Shades & Huez www.shadesnhuez.com 38. Easy Mart BD www.easymartbd.com 39. Makeup Mistress www.popszonebd.com
- 9. 40. Fama Collection www.fb.com/fama.collection.712 41. Korean Cosmetics & Fashion Corne www.fb.com/koreancosmeticsmn 42. Beauty Shop BD www.beautyshopbd.com 43. Yo Pink www.fb.com/YOPINKBD 44. Dream World Beauty shop www.fb.com/dreamworldbeautyshopbd 45. Mirror www.fb.com/Mirror.reflect.ur.style 46. Perfume World Ltd. www.fb.com/PerfumeWorldbd 47. Cosmetics Zone BD www.goldenrose.com.tr/en 48. LoOk'S www.fb.com/Looksssssss 49. Makeup GHOR www.makeup.ghor.com 50. Beauty Vault www.beautyvault.org 51. Elegant shop www.elegantshopbd.com 52. UK Product in BD www.fb.com/ukproductinbd 53. Beauty & Bling www.fb.com/ilovebeautynbling 54. Beauty Addictions www.usssha.com 55. World Brand Cosmetics www.fb.com/WorldBrandCosmeticsforGi rls 56. Branded Shopping www.fb.com/branded.shopping 57. Own Choice BD www.ownchoicebd.com 58. Achintobd.com www.achintobd.com 59. The 9 Shop www.fb.com/the9shopbd 60. UK USA Shop www.UKUSAshop.com
- 10. Top 20 brand name of cosmetic product: Source: www.BrandFinanceCosmetics2017.COM Rank Logo Name Country 1 Johnson U.S.A 2 Gillette U.S.A 3 L’Oreal Paris France 4 Pantene U.S.A 5 Nivea Germany 6 Neutrogena U.S.A 7 Head & Shoulder U.S.A 8 Garnier France 9 Clinique U.S.A 10 Dove U.K 11 Maybelline France 12 Chanel France 13 Estee Lauder U.S.A 14 Olay U.S.A 15 Lancôme France 16 Axe U.K 17 Mac U.S.A 18 Palmolive U.S.A 19 Rexona Indonesia 20 Avon U.S.A
- 11. Import volume of cosmetics product of last 5 years: Imports in Bangladesh increased to 327.50 BDT Billion In January from BDT Billion In December 2016. Imports in Bangladesh averaged 65047 BDT Billion from 1976 until 2017, reaching an all-time high of 327.50 BDT Billion in January of 2017 and a record low of 0.57 BDT Billion in November of 1976. Source: www.TRADINGECONOMICS.COM Import Volume of Cosmetic: 241.1 287.1 270.2 310.9 267.3 274.2 249.2 286.6 254.1 236.2 283.3 327.5 220 240 260 280 300 320 340 Apr/16 42552 Oct/16 Jan/17 Cosmetics: 2013 2014 2015 2016 2017 Perfume 4830 4825 4392 3956 4162 Makeup Cosmetics 6519 6210 5956 5642 5774 Skin care cosmetics 15982 16312 18177 16738 18154 Hair care products 59001 63989 57424 61096 81314 Special purpose Cosmetics 23945 23945 27467 27668 31915 Cosmetic soap 20566 21036 20987 19331 20354
- 12. PRODUCT NAME BODY SPRAY BRAND NAME COUNTRY NAME SIZE WHOLE SALE PRICE RETAIL PRICE PRICE GAP Active Men UAE 200ml TK.180 TK.210 TK.30 David Beckham Dubai 150ml TK.320 TK.340 TK.20 Bonanza UAE 200ml TK.190 TK.230 TK.40 Nivea Germany 120ml TK.280 TK.310 TK.30 PRODUCT NAME SHAMPOO BRAND NAME COUNTRY NAME SIZE WHOLE SALE PRICE RETAL PRICE PRICE GAP Head & Shoulder Saudi Arabia 600ml TK.520 TK.550 TK.30 Super Soft UK 400ml TK.270 TK.300 TK.30 control GX UK 177ml TK.690 TK.740 TK.50 GROW ME US 250ml TK.620 TK. 650 TK.30 RX4 Hair Loss US 277ml TK.1000 TK.1090 TK.90 Cosmetics Product For Male
- 13. PRODUCT NAME FACE WASH BRAND NAME COUNTRY NAME SIZE WHOLE SALE PRICE RETAIL PRICE PRICE GAP Nivea Thailand 50g TK.130 TK.170 TK.40 L'Oreal Men Expert Thailand 150ml TK.800 TK.885 TK.85 POND'S Men Thailand 50g TK.200 TK.220 TK.20 PRODUCT NAME Hair Gel BRAND NAME COUNTRY NAME SIZE WHOLE SALE PRICE RETAIL PRICE PRICE GAP L’Oreal France 150ml TK.160 TK.220 TK.60 Gatsby EUA 150g TK.110 TK.230 TK.120 PRODUCT NAME POWDER BRAND NAME COUNTRY NAME SIZE WHOLE SALE PRICE RETAIL PRICE PRICE GAP Gold Bond Powder Spray US 10oz TK.627 TK.695 TK.68
- 14. PRODUCT NAME Hair Oil BRAND NAME COUNTRY NAME SIZE WHOLE SALE PRICE RETAIL PRICE PRICE GAP Kolombangara Thailand 250ml Tk.1250 Tk.1400 Tk.150 Camellia essential hair oil serum Korea 100ml Tk.800 Tk.895 Tk.95 PRODUCT NAME Deodorant BRAND NAME COUNTRY NAME SIZE WHOLE SALE PRICE RETAIL PRICE PRICE GAP Nivea Germany 50ml TK.140 TK.175 TK.35 Rexona Thailand 50ml TK.145 TK.160 TK.15 Adidas Spain 50nl TK.185 TK.220 TK.35 PRODUCT NAME MALE SHOP BRAND NAME COUNTRY NAME SIZE WHOLE SALE PRICE RETAIL PRICE PRICE GAP DOVE UK 16oz TK.130 TK.145 TK.15 YC Thailand 100g TK.220 TK.280 TK.60 Neutrogena USA 100g TK.300 TK.350 TK.50
- 15. PRODUCT NAME PERFUME BRAND NAME COUNTRY NAME SIZE WHOLE SALE PRICE RETAIL PRICE PRICE GAP Playboy US 100ml TK.720 TK.750 TK.30 Tarbakar US 100ml TK.620 TK.680 TK.60 Brut US 100ml TK.815 TK.870 TK.55 PRODUC NAME Body washer BRAND NAME COUNTRY NAME SIZE WHOLE SALE PRICE RETAIL PRICE PRICE GAP Nivea Germany 250ml TK. 290 TK.315 TK.25 Play Boy France 250ml TK.265 TK.290 TK.25 Adidas Spain 250ml TK.275 TK.320 TK.45 PRODUCT NAME TOOTHPASTE BRAND NAME COUNTR Y NAME SIZE WHOLE SALE PRICE RETAIL PRICE PRIC E GAP Parodotax UK 75ml TK.450 TK.475 TK.25 Colgate Thailand 100ml TK.150 TK.180 TK.30
- 16. PRODUCT NAME CREAM BRAND NAME COUNTRY NAME SIZE WHOLE SALE PRICE RETAIL PRICE PRICE GAP Nivea Germany 50ml TK.280 TK.315 TK.35 POND’S South Africa 100ml TK.330 TK.380 TK.50 PRODUCT NAME Hair Color BRAND NAME COUNTRY NAME SIZE WHOLE SALE PRICE RETAIL PRICE PRICE GAP Bigen Thailand 80g TK.195 TK.220 TK.25 Hi- Speedy Korea 60g TK.310 TK.365 Tk.55 Cosmetics Product For Female in Given Below Product Name: Shampoo Brand Name Country Name Size Wholesale price Retail price Price Gap Tresemme USA 739ml Tk.580 Tk.700 Tk.120 Dove UK 720m Tk.720 Tk.900 Tk.180 Head& Shoulder Saudi Arab 600ml Tk.520 Tk.700 Tk.180 Sun silk Thailand 450ml Tk.400 Tk.500 Tk.100 Pantene UK 600ml Tk.480 Tk.600 Tk.120 L’Oreal USA 400ml Tk.420 Tk.550 Tk.130
- 17. Product Name: Body Spray Brand Name Country Name Size Wholesale Price Retail Price Price Gap Eternal love USA 150ml Tk.250 Tk.300 Tk.50 Addidas UAE 150ml Tk.240 Tk.300 Tk.60 Dove UK 150ml Tk.190 Tk.250 Tk.60 Color me England 150ml Tk.220 Tk.300 Tk.80 Product Name: Face Powder Brand Name Country Name Size Wholesale Price Retail Price Price Gap Lakme China 10g Tk.85 Tk.200 Tk.115 L’Oreal Paris China 12g Tk.80 Tk.180 Tk.100 Product Name: Face Wash Brand Name Country Name Size Wholesale price Retail price Price gap Clean & Clear France 150ml Tk.450 Tk.500 Tk.50 Johnson’s France 150ml Tk.350 Tk.450 Tk.100 Garnier France 150ml Tk.300 Tk.350 Tk.50
- 18. Product Name: Eye Shadow Brand Name Country Name Size Wholesal e Price Retail Price Price Gap Chaulanya China 2g Tk.65 Tk.100 Tk.35 Naked P.R.C 2.5g Tk.280 Tk.350 Tk.70 Product Name: Body washer Brand Name Country Name Size Wholesale Price Retail Price Price Gap Misline Thailand 200ml Tk.170 Tk.200 Tk.30 Palmolive Thailand 500ml Tk.300 Tk.400 Tk.100 Product Name: Soap Brand Name Country Name Size Wholesal e Price Retail Price Price Gap Yoko- Aloevera Thailand 100g Tk.150 Tk.200 Tk.50 Fa Dubai 175g Tk.80 Tk.100 Tk.20 Dove Germany 135g Tk.80 Tk.100 Tk.20 Product Name Mashkara Brand Name Country Name Size Wholesale Price Retail Price Price Gap Golden Rose Turkey 8.5ml Tk.280 Tk.350 Tk.70 Jordana USA 7.0g Tk.150 Tk.200 Tk.50
- 19. Product Name: Body lotion Brand Name Country Name Size Wholesale Price Retail Price Price Gap Nivea Germany 250ml Tk.330 Tk.400 Tk.70 Dove UK 400ml Tk.450 Tk.500 Tk.50 Product Name: Deodorant Brand Name Country Name Size Wholesale Price Retail Price Price Gap Fa Germany 50ml Tk.150 Tk.200 Tk.50 Yardley London 50ml Tk.160 Tk.200 Tk.40 Product Name: Cream Brand Name Country Name Size Wholesale Price Retail Price Price Gap L’Oreal Germany 50ml Tk.1100 Tk.1200 Tk.100 Olay Thailand 50g Tk.480 Tk.550 Tk.70 Product Name: Kajol Brand Name Country Name Size Wholesale Price Retail Price Price Gap Miss & Mrs. Germany 1.2g Tk.400 Tk.200 Tk.200 Blossom Lady Germany 1.2g Tk.350 Tk.250 Tk.100
- 20. Product Name: Sun Block Lotion Brand Name Country Name Size Wholesale Price Retail Price Price Gap Lady Diana Thailand 200ml Tk.150 Tk.200 Tk.50 Neutrogena USA 118ml Tk.900 Tk.1100 Tk.200 Product Name: Oil's Brand Name Country Name Size Wholesale Price Retail Price Price Gap Well's Castour oil Spain 70ml Tk.90 Tk.100 Tk.10 Span olive oil Spain 150g Tk.200 Tk.250 Tk.50 Lucy olive oil Spain 150g Tk.220 Tk.300 Tk.80 Product Name: Nail Polish Brand Name Country Name Size Wholesale Price Retail Price Price Gap Jordana USA 15ml Tk.100 Tk.150 Tk.50 Flormar China 15ml Tk.100 Tk.220 Tk.120 Riva UK 15g Tk.150 Tk.250 Tk.100
- 21. Product Name: Perfume Brand Name Country Name Size Wholesale Price Retail Price Price Gap Gucci France 75ml Tk.3000 Tk.5000 Tk.2000 Hugo UK 100ml Tk.2000 Tk.3550 Tk.1550 Shali's- Ladies perfume. France 50ml Tk.600 Tk.800 Tk.200 Product Name: Hair color Brand Name Country Name Size Wholesale Price Retail Price Price Gap L’Oreal Paris China 40g Tk.850 Tk.900 Tk.50 Lakme China 40g Tk.750 Tk.800 Tk.50 Product Name: Conditioner Brand Name Country Name Size Wholesale Price Retail Price Price Gap L’Oreal UK 200ml Tk.375 Tk.500 Tk.125 Dove USA 355ml Tk.480 Tk.550 Tk.70 Tresemme Thailand 150ml Tk.350 Tk.400 Tk.50
- 22. Cosmetics Product For Children in Given Below PRODUCT NAME Shampoo BRAND NAME COUNTRY NAME SIZE WHOLE SALE PRICE RETAIL PRICE PRICE GAP Johnson's Thailand 100ml TK.130 TK.160 TK.30 Kodomo Thailand 200ml TK.235 TK.295 TK.60 Product Name Lipstick Brand Name Country Name Size Wholesale Price Retail Price Price Gap La femme England 4g Tk.150 Tk.200 Tk.50 Jordana USA 3.4g Tk.130 Tk.200 Tk.70 Product Name: Eyeliner Brand Name Country Name Size Wholesale Price Retail price Price Gap Jst Gold Italy 3.5g Tk.250 Tk.300 Tk. 50 Miss & Mrs. Germany 2.5g Tk.280 Tk.350 Tk.70
- 23. PRODUCT NAME TOOTHPASTE BRAND NAME COUNTR Y NAME SIZE WHOLE SALE PRICE RETAIL PRICE PRICE GAP Kodomo Thailand 40g TK.95 TK.110 TK.15 Colgate China 50g TK.105 TK.115 TK.10 PRODUCT NAME Powder BRAND NAME COUNTR Y NAME SIZE WHOLE SALE PRICE RETAIL PRICE PRICE GAP Kodomo Thailand 200g TK.145 TK.190 TK.45 Johnson's Malaysia 400g TK.220 TK.240 TK.20 PRODUCT NAME Baby Soap BRAND NAME COUNTR Y NAME SIZE WHOLE SALE PRICE RETAIL PRICE PRICE GAP Kodomo Thailand 75g TK.105 TK.115 TK.10 Chicco Japan 75g TK.120 TK.135 TK.15 Johnson's Thailand 150g TK.90 TK.135 TK.45 PRODUCT NAME Body Lotion BRAND NAME COUNTR Y NAME SIZE WHOLE SALE PRICE RETAIL PRICE PRICE GAP Kodomo Thailand 200ml TK.220 TK.285 TK.65 Mother Care USA 300ml TK.590 TK.650 TK.60
- 24. PRODUCT NAME Hair Oil BRAND NAME COUNTR Y NAME SIZE WHOLE SALE PRICE RETAIL PRICE PRICE GAP Johnson's hair oil Italy 200ml TK.220 TK.250 TK.30 PRODUCT NAME Body Oil BRAND NAME COUNTR Y NAME SIZE WHOLE SALE PRICE RETAIL PRICE PRICE GAP Johnson's body oil Italy 500ml TK.350 TK.370 TK.20 PRODUCT NAME perfume BRAND NAME COUNTR Y NAME SIZE WHOLE SALE PRICE RETAIL PRICE PRICE GAP Baby Clone France 200ml TK.240 TK.285 TK.45
- 25. Marketing Plan for selling cosmetic products (both online marketing and traditional marketing): Traditional Marketing Plan: Marketing plans are used to outline the intended range of marketing initiatives, their costs and projected return on investment. Traditional marketing plans are an essential part of any small business model and are easy to use once you understand their role. Initiatives: The initiative sector of the marketing plan should include every method you plan to use to promote the business. Initiatives can be trade show appearances, billboard ads, television commercials or anything else that gets your brand and your name out there to the public. Cost and Funding: The costs of each initiative should be calculated and laid out clearly into monthly and annual expenses. This calendar of costs helps you to allot the necessary funds ahead of time so there are no surprises when the bill comes due. Return on Investment: Projection may be the most important and sought-after information in the entire marketing plan. Projecting the response to each marketing initiative can help you to realize if it is cost efficient and worth doing in the first place. It also can help calculate how much revenue the company can expect to generate in the near future. Market Conditions: An analysis of the marketplace includes a description of what is selling and what is not. It checks the impact of certain types of marketing initiatives versus others. The market condition section of your plan is the place to display what’s going on out there relative to your business and to outline how your marketing plan is a response to it. Competitor Analysis: This is the section where your competitor’s marketing effort are listed and compared with what you have done and what you plan to do. It can help you find the weak point in the market and can also help guide you toward the most-effective marketing method.
- 26. Online Marketing Plan: The world of ecommerce and selling online has come a very long way in the past few years and there’s more competition than ever. The following are essential marketing plans to help you sell more online. Establish your ecommerce strategy: Just like any business venture, to sell online well you need to work out what your strategy is and stick to it. Choose the right ecommerce software: There are so many different website options you can choose from its important to pick the right one for your business. Create great delivery experiences: If you get your delivery right you will increase the conversion rate of your website and encourage more repeat purchases. Your delivery strategy covers everything from the price you charge and the service you offer. Build a trusted Brand: You need to work hard to build trust of your customers; it’s hard to gain but easy to lose. Trust needs to be built into every interaction the customer has with your business include customer testimonials and reviews on your site, deliver on your promises and make sure all the information on the site is accurate.
- 27. Distribution centers of the wholesale suppliers: D’brand Co.ltd Address: Sector no# 11,Rode no#11 House no#13,Uttara Dhaka 1230,Bangladesh GATE Enterprise Address: 510, shah kabir mazzar road dokkhin khan Dhaka 1230,Bangladesh Glamorous Bangladesh Address: Nabinagar Housing, Mohammadpur Dhaka 1207,Bangladesh Jashi World fashion Address: 84 east tejkoni para, framget Dhaka 1215 Bangladesh M A C Cosmetics Address: Runner Plaza, Bogra Bangladesh Master Plus Address: Dhanmondi Dhaka Bangladesh Mumtaz Herbal Product Address: Ga 9/2 Pragati Sarani, Shahazadpur Gulshan, Dhaka Bangladesh Nexus Export Importer Address: Badda Dhaka Bangladesh Rain-Bow Corporation Address: 67 Dilkusha Dhaka Bangladesh
- 28. Most Saleable Cosmetics by Brand: Male: Lux Nivea Rexona Axe Clear Head & shoulders Watsons Garnier Pond's Dove L'oreal Parachute Oriflamme One-man show Gillette Big Royal mirage
- 29. Female: Lux Lakme Nivea Jordana Rexona Ms & Mrs Sunslik Lancome Pantene Fair & lovely L'Oreal Garnier Maybelline Chambor Cover girl Revitol MAC Pond's Olay Skin Bright Clinique Big Volumizing Revlon Tresmmne Chanel Fa Dove Enchantur Neutrogena Santoor Jordana Lake's Children: Johnson's Chicco Mother Love Komudu
- 30. Most Saleable Cosmetics by Types of Product Male: Brand Types Lux Soap, Body washer Axe,Nivea,Playboy,Royal Mirage,Addidas Body Spray Nivea,Rexona,Addidas Deodarent Gats by, L'Oreal ,Addidas Hair gel Aleo-vera, Menthol cool,Dove Soap Nivea Men, Pond's men, Oriflamme North Face wash Gillitte,Big Shaving cream One-man show, Brut, Hugo Boss, Celvin klein Perfume Head & shoulders, Clear, Garnier Shampoo Addidas,David Backharm Cream Deodarent Fair & lovely, Revitol,Nivea Cream Revitol, ICY cool Powder Lakme, Sun-Block Sun block cream Nivea, Vaseline, Pond's, Dove Lotion Parachut, Olive Oil
- 31. Female: Brand Types Maybelline, MAC, Lancome, Lakme Face powder Jordana, Ms & Mrs, Clinique, Lakme,La femme,Misline Lipstick Miss & Mrs,Golden rose Maskara Colour me,Seven girl Eye shadow Fair & lovely, Fade out, Olay, Lakme, L'Oreal, Yoko, Cover girl, Mac, Neutrogena, Maybelline, Cream L'Oreal, Tresemme, Sunsilk, Pantene,Dove Shampoo Dove, Tresemmme, Pentene Conditioner Jordana, Naked Neil polish Bigen, L'Oreal, Paris style, Hair colour Parachut, Naked, Span, Contour Oil Lux,Watsons,Glambers,Palmolive Body washer Nivea,Garnier,Fair & lovely, Revlon, Skin Bright Face wash Prophecy, VIP, Shalis, Yardley Perfume Addidas, Colour Me, Eternal Love, Blue lady, Yardley Body spray Maybelline, Mac, L'Oreal, Lakme, Chanel, Lancome, Clinique, Cover girl Make up powder Lakme, Rimmel, Seven girl, Olay Foundation Nivea, Rexona, Fa, Yardley Deodarent All rounde, Naked, Golden rose Contour Dove, Fa, Aleo-vera, Lux Soap Children: Brand Types Johnson's, Mother Love, Kumudo, Chicco, Powder, Soap, Cream, Lotion, Shampoo, Oil Baby care, Chicco Body care
- 32. Conclusion & Recommendation: Quality comes first- keeping this principle in mind; the company aim at producing guarantied international quality cosmetics and toiletries for quality conscious people of home and abroad. Since this a product oriented company various kinds of marketing activities are necessary to operate this company successfully. As a student of BBA whereas major subject is marketing; practical knowledge about marketing sector is very much necessary for By doing Internship in this company it has been possible to gain practical knowledge about marketing sector. The findings and analysis of the research are about Company environment, its people, its work, its products and its service provided to its distributors. Marketing sector plays a vital role in Bangladesh The existence and fruitful work of Existing Marketing Strategy have made a market leader in the product sector of Bangladesh is providing us the best and fresh products. It can gives us this quality products wherever, whenever and however due to the determination. The smooth, prompt and fast communication and also good understanding between the top management and the employees have made better market place in our country. • Diversification of product should be conducted as soon as possible so that people can get their necessary products from this company. • Distributors are not as much as obedient to follow the instruction of the company. So, it should be consider carefully. • Delivery Officers have poor knowledge about market. So, they should be trained properly. • Promotion facility of the employees should be increase so that they can more motivate to their job. • It will more benefit if the company appoints the Delivery Officer. • In case of Shopping Mall, delivery of products should be provided directly by the Company. • Some retailers are not much aware about this product. They should provide awareness about it. • Create more awareness to the people about the products. The End For any correction please contract: Shuvo Bhowmik +88018 400 433 85 Shuvo.cg11@gmail.com “Thank you Honourable Sir For Reading Our Assignment”